Nikon's Newest Advanced Performance COOLPIX Cameras Provide Incredible Quality And Control For Those Serious About Capturing

Nikon's Newest Advanced Performance COOLPIX Cameras Provide Incredible Quality
        And Control For Those Serious About Capturing Stunning Images

World Renowned Optics and a Host of Innovative Technologies, Including the Use
of a DX-Format Image Sensor, Provide Users with Premier Compacts for Shooting
and Sharing

PR Newswire

MELVILLE, N.Y., March 5, 2013

MELVILLE, N.Y., March 5, 2013 /PRNewswire/ --Today, Nikon Inc. announced two
new advanced performance COOLPIX cameras, built for the customer seeking the
best image quality possible with the convenience and ease-of-use of a compact
camera. The Nikon COOLPIX A is the first COOLPIX to incorporate a DX-format
sensor, similar to those found in many of Nikon's coveted D-SLRs, which
provides the highest image quality possible from a compact point-and-shoot.
Additionally, the small yet powerful COOLPIX P330 fits comfortably into a
shirt pocket, yet gives users the confidence to capture beautiful imagery
through amazing optics, low-light capabilities and creative control.

"The introduction of the COOLPIX A, as Nikon's flagship COOLPIX camera,
provides uncompromised image quality and incredibly sharp detail in a compact
point-and-shoot camera. As the first COOLPIX to use a DX-format sensor, the
COOLPIX A will exceed expectations for its unsurpassed performance," said Bo
Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon
Inc. "The COOLPIX A, along with the COOLPIX P330, demonstrates the
forward-looking direction of the Advanced Performance COOLPIX line, and packs
all of the benefits of Nikon's optical heritage and imaging experience into a
compact, yet powerful package."

Advanced Performance COOLPIX Cameras with Wi-Fi® Connectivity
For those who never settle for second best, this new duo presents the optimal
choice to consistently capture high-quality images and HD video with
outstanding clarity and detail. Thanks to their exceptional CMOS imaging
sensors and world-class NIKKOR lenses, these cameras deliver brilliant photos
amidst the action, even in low-light conditions. With compact designs and
advanced feature sets that allow users to easily grow and improve their image
or video shooting skills, these new COOLPIX cameras provide creative control
and connectivity options for the photographer in everyone. These new cameras
also join the ultra-zoom COOLPIX P520 and performance powerhouse COOLPIX P7700
in Nikon's series of COOLPIX Advanced Performance cameras.

Once a still or video has been captured, both cameras let users share images
instantly with family and friends when connected using the optional WU-1a
Wireless Mobile Adapter^1. This accessory pairs with the free downloadable
Wireless Mobile Utility application^1, which enables users to transfer their
images and videos to compatible smart devices and tablets for easy sharing and
viewing with others.

The COOLPIX A: Nikon's First DX-Format COOLPIX  Camera
Unlike any other COOLPIX camera, the new COOLPIX A is equipped with a
DX-format CMOS sensor that enables users to achieve superior image quality
previously only possible with a Nikon D-SLR. The combination of this
16.2-megapixel DX-format sensor and ultra-sharp prime NIKKOR lens firmly
positions the COOLPIX A as the reigning flagship camera in the COOLPIX line.

The all-glass 18.5mm (28mm equivalent) prime lens has an f/2.8 aperture,
allowing users to shoot with a shallow depth of field to blur backgrounds for
professional-looking photos. Even when the sun goes down, the lens offers the
ability to turn a fleeting glance into a flattering moonlit portrait with just
a press of the shutter. Always ready for the spontaneous moment, the camera's
quick AF performance and 4 frames-per-second (fps) burst help users to
consistently capture any moment with outstanding image quality.

For those who want to push their photography skills, the versatile COOLPIX A
also offers advanced settings to allow shooters to have complete creative
control to master nearly any shooting situation. With multiple Scene Modes, a
familiar manual focus ring, full manual exposure controls (P,S,A,M), and the
ability to shoot RAW/NEF image files, even a simple snapshot can be
transformed into artistic expression.

Additionally, the COOLPIX A offers a variety of accessories to enhance the
shooting experience, including the DF-CP1 Optical Viewfinder, the UR-E24
Adapter Ring for attaching lens hoods and filters, and the HN-CP18 metal Lens
Hood, which helps protect the surface of the lens and restricts light from
passing through without negatively influencing images. The camera also has a
full size hot shoe port that makes the camera compatible with various
accessories such as Nikon Speedlights.

The COOLPIX P330: Big Performance from a Tiny Camera
The COOLPIX P330 offers a useful 5x wide angle to telephoto (24mm-120mm, 35mm
equivalent) zoom and cutting-edge features in a sleek, portable design for
exceptional images and HD video. The P330 has a 1/1.7-inch, 12.2-megapixel
backside illuminated (BSI) CMOS sensor that offers users the ability to
confidently capture vibrant photos with low noise. Additionally, the
super-sharp f/1.8 lens is the fastest in the COOLPIX line, rendering photos
and Full HD 1080p video with striking clarity in a variety of lighting
conditions. The lens also includes Vibration Reduction image stabilization to
further reduce the effects of image blur when shooting handheld. Designed for
the user who wants a sophisticated camera with the option of an advanced
feature set, the COOLPIX P330 includes manual controls (P,S,A,M) and can now
capture NRW/RAW images.

The P330 also enables users to enhance their photography with the inclusion of
various Scene Modes, as well as Nikon's Easy Auto Mode for capturing beautiful
imagery during scenic vacations, celebrations or everyday moments, all with
the convenience of a small, portable size. Additionally, the camera
incorporates Full HD Video with stereo sound, engaged with just a simple press
of the dedicated video record button.

This high-performance camera also comes with built-in GPS capabilities so
photographers can easily log even their most exotic travels by pinpointing the
exact latitude and longitude where the image was captured.

Pricing and Availability
The COOLPIX A will be available in March 2013 for a suggested retail price
(SRP) of $1099.95* and will be offered in Black and Silver. The DF-CP1 Optical
Viewfinder will be available for a suggested retail price of $449.96*, and the
UR-E24 Adapter Ring and HN-CP18 Lens Hood will be sold together for a
suggested retail price (SRP) of $129.96*; accessories will be available in
March 2013. The COOLPIX P330 will also be available in March 2013 for a
suggested retail price (SRP) of $379.95* and will be offered in Black and

In order to give consumers a more effective way to understand the benefits of
each COOLPIX camera and to help users determine the best camera to fit their
lifestyle, Nikon has segmented the COOLPIX series into five categories:
Advanced Performance, Fun & Innovative, Ultra-Slim Zoom, Comfort Long Zoom and
Budget Friendly. For more information about these and other COOLPIX cameras,
please visit

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX® compact digital cameras;
35mm film SLR cameras; Nikon software products and Nikon sports and
recreational optics as well as the Nikon 1 advanced camera with
interchangeable lens system. Nikon Corporation, the parent company of the
Nikon Inc., recently celebrated its 80^th anniversary of NIKKOR optics, and
announced the production of over 75 million NIKKOR lenses in 2012, creating a
new milestone in Nikon's heritage of superior optics. For more information,
dial (800) NIKON-US or visit, which links all levels
of photographers to the Web's most comprehensive photo learning and sharing
communities. Connect with Nikon and other photographers on Facebook at and get the latest news and information from
Twitter by following @NikonUSA.


This camera's Wi-Fi® capabilityusing the WU-1a Wireless Mobile Adapter can
only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart
devices running on the Android™ operating system. The Wireless Mobile Utility
application must be installed on the device before it can be used with this
camera. For compatibility and to download the application, please visit:

For iPhone®/iPad®/iPod Touch®
For Android^TM Google Play^TM

Apple, the Apple logo, iPhone, iPad and iPod touch are trademarksof Apple
Inc., registered in the U.S. and other countries. App Store is a service mark
of Apple Inc.
Android and Google Play are trademarks of Google Inc.
Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi
All Nikon trademarks are trademarks of Nikon Corporation.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are
set by dealers and are subject to change at any time.

Specifications, equipment and release dates are subject to change without any
notice or obligation on the part of the manufacturer.

SOURCE Nikon Inc.

Contact: MWW Group, Matt Kopacz,; Mallory Goldberg,, +1-201-507-9500,
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