Dial Global and SoundHound Introduce Innovative Engagement-Driven Mobile
Marketing Platform for Radio
The SoundHound for Radio platform leverages radio’s unique ability to activate
listeners to “SoundHound” a broadcast and engage with exclusive branded mobile
content and offers from marketers, providing audience engagement metrics never
before available in radio
NEW YORK -- March 5, 2013
Dial Global, America’s largest independent radio network, today announced the
launch of SoundHound for Radio, a proprietary radio advertising platform
developed in partnership with SoundHound Inc. SoundHound for Radio uses
SoundHound’s audio recognition technology to connect Dial Global’s 225 million
weekly listeners with exclusive branded mobile content. Integrated marketing
campaigns utilizing SoundHound for Radio benefit from direct engagement with
radio listeners and analytics never before available to radio advertisers.
Ken Williams, President of Dial Global, described the importance of the new
platform, saying, “Until now, radio has struggled to keep pace with the kind
of measurable engagement offered by newer digital marketing platforms.
Together with SoundHound, we have created a marketing solution that delivers
trackable engagement between listeners and brands.”
Listeners served by Dial Global and its affiliate partners can now access
exclusive offers and branded audio, video, and Web content delivered on their
mobile device through SoundHound. In beta, Dial Global and SoundHound
partnered to test and refine the technology, ensuring the platform will work
for all types of broadcasts, from live performances to sports, talk, music and
entertainment. Early adopters involved some of radio’s largest and most active
partners, including GEICO and Big Machine Label Group.
Elizabeth Albright, Managing Director, National Audio, for Horizon Media, said
the new platform offers great value for brands. "At Horizon we are tasked with
not only buying media at an efficient Cost Per Point, but at generating an
even more significant value for our clients,” said Albright. “We believe the
SoundHound platform allows for direct engagement with radio listeners in a
traceable way that provides meaningful value and results.”
"We are incredibly excited to announce the rollout of SoundHound for Radio
with Dial Global," said Katie McMahon, Vice President of SoundHound Inc. "Each
month, tens of millions use SoundHound's instant music search and discovery
capabilities to engage with and share what they hear on the radio. Now through
this partnership, radio advertisers will have the unparalleled ability to
directly engage consumers on the go through SoundHound's mobile app which has
130 million users around the world."
For more information about leveraging SoundHound for Radio in advertising and
marketing campaigns, visit SoundHoundForRadio.com or contact Matt Cutair at
MCutair@dialglobal.com or Cheryl Lucanegro at Cheryl@soundhound.com
About Dial Global
Dial Global is the largest independent national audio media company in the
U.S., delivering compelling, engaging, and fully-integrated audio content to
over 8,500+ radio stations and digital media companies. Dial Global's powerful
portfolio of iconic media, sports and entertainment brands, combined with some
of the most recognized live events in the world, provide strong and unique
brand engagement to over 225 million consumers each week. For more
information, visit www.dialglobal.com.
About SoundHound Inc.
SoundHound Inc. is revolutionizing the way people interact with mobile devices
by delivering innovative technologies and magical user experiences in sound
recognition. SoundHound's applications, SoundHound and Hound, are powered by
the company's breakthrough Sound2Sound technology, which has resulted in
numerous innovations including the world's fastest music and audio
recognition, the world's only viable singing and humming search,
instant-response large scale speech recognition systems, and automatic lyrics
alignment. For more visitwww.soundhound.com.
Suzy Schultz, 212-419-2905
Jana Polsky, 212-641-2101
GK Communications for SoundHound
Greg Kalish, 516-665-3292
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