CashStar is First to Bring Gifting to the Tablet

               CashStar is First to Bring Gifting to the Tablet

Retailers Can Significantly Increase Sales Among Consumers Shopping Online
with iPads and Other Tablets

PR Newswire

PORTLAND, Maine, March 5, 2013

PORTLAND, Maine, March 5, 2013 /PRNewswire/ --CashStar, the world's leading
digital gifting company, preferred by the world's leading retailers, today
announced the availability of the industry's first tablet-based eGifting
solution, which allows retailers to offer consumers the most rewarding digital
gifting experience ever. CashStar's Tablet Gifting enables consumers to not
only purchase an eGift Card, but literally to hand-craft personalized digital
gifts in three dimensions. Recipients receiving eGifts on tablets will be
surprised and delighted by the new touch-enabled interactive experience.
Retailers who cater to tablet shoppers with CashStar's offering will quickly
convert touches and swipes into more sales, as tablet-specific experiences
have been shown to increase purchase conversion rates by 10 percent according
to mobile app company Branding Brand.

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Mobility is now a way of life for shoppers, and their tablets are clearly
becoming the preferred device for shopping and gifting. A recent NRF 2013
survey revealed that tablet owners use their devices to make purchases 62
percent more than smartphone owners. And ABI Research projects another billion
tablets will be sold in the next five years.

Tablets' interactive, touch-based features and easy access to photos and video
enhance how digital gifts share sentiment and experiences – precisely the
things that have made giving and receiving gifts so gratifying for thousands
of years.

"Consumers are naturally drawn to tablets as shopping devices, yet until now,
they couldn't take full advantage of the tablet's interface to create
beautiful eGifts or to enjoy receiving them in the unique ways tablets
provide," said David Stone, co-founder and CEO, CashStar. "CashStar's vision
has always been to drive the evolution from eGift Cards being a transactional
delivery of monetary value to embodying the true essence of gifting – the
experience of creating and sharing highly personalized experiences. Our Tablet
Gifting is a big step toward this goal. Retailers not optimizing eGifts for
the tablet will miss out on important potential revenue."

CashStar's tablet-based gifting purchase experience, accessible on all
tablets, starts with larger links and buttons than a standard web experience,
designed for ease of tapping and higher purchase conversion rates. Consumers
can swipe with their fingers to explore various faceplate designs, flip open a
greeting card-like holder to add photos and videos, and add a personal
message. Once an eGift is finalized, senders can preview the animated 3-D
reveal that will surprise and delight their recipients, and experience how
recipients on tablets will touch and "open" the gift, which they can then
redeem online or print to use in-store.

Concluded Stone, "Tablet gifting is just the latest in CashStar's history of
gifting innovation: from establishing the eGift market in 2007 to driving
every innovation in eGift personalization and user experience since, including
Facebook delivery and enhanced print-at-home capabilities, followed by our
introduction of mobile eGifting in 2011, being first to integrate retailer
gift cards with Apple Passbook in 2012, and now in 2013 with the introduction
of the first gifting experiences expressly designed for tablets. And I'm more
excited than ever about the many other innovations we have planned."

CashStar's Tablet Gifting will be available to retailers in the second
quarter. CashStar is demonstrating Tablet Gifting at Prepaid Expo, March 4-6
in Orlando, FL, where Stone is also speaking about the latest in mobile
shopping trends.

About CashStar, Inc.

CashStar is the world's leading digital gifting and incentives company,
preferred by the world's leading retailers. More than 250 brands leverage
CashStar's on-demand B2C and B2B gifting technology and multi-channel
marketing strategies. CashStar's brands acquire new customers, drive
incremental sales, increase loyalty, and boost profitability by delivering
unparalleled personalized, secure, and engaging eGift experiences via email,
mobile and social channels. CashStar's clients includeBest Buy, Chili's Grill
& Bar, Gap, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake
Factory, The Home Depot, andWilliams-Sonoma. To learn more about how CashStar
is constantly innovating the way businesses strategically leverage gifting in
the digital world, please visitwww.cashstar.comor

Pauline Louie
Schwartz MSL
(781) 684-0770


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