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National Water Conservation Tour Readies Mayors for Earth Month Challenge

  National Water Conservation Tour Readies Mayors for Earth Month Challenge

U.S. Cities Gear Up to Compete in Water-Wise Challenge during April

PR Newswire

TORRANCE, Calif., March 5, 2013

TORRANCE, Calif., March 5, 2013 /PRNewswire/ -- Organizers of the upcoming
National Mayor's Challenge for Water Conservation ( are
embarking on an eight-state U.S. educational tour March 5 - April 16 to teach
how water conservation and recycling are some of the best solutions for a
sustainable future.

The centerpiece of the tour is the Wyland Clean Water Mobile Learning
Experience, a 1,000-square foot interactive exhibit on wheels to demonstrate
the many ways water shapes lives. The traveling exhibit uses interactive
models – from an onboard running river to a 40-person theater with
computer-controlled special effects – to explore our nation's complex
relationship with its water resources. The tour will stop at schools and
community events in the Midwest, Northeast, South and West.

Tour schedule:

  o March 5: Houston
  o March 8: San Antonio
  o March 14: Atlanta
  o March 20: New York
  o March 26: Detroit
  o March 29: Chicago
  o April 5: Denver
  o April 10: Phoenix        
  o April 12: Tucson, Ariz.
  o April 16: Los Angeles/Orange County

Presented nationally by the Wyland Foundation and Toyota, with support from
the National League of Cities, CH2M Hill WaterMatch, Rain Bird Corporation,
Lowe's home improvement stores, the U.S. Environmental Protection Agency, and
the U.S. Forest Service, the tour will prepare residents for the National
Mayor's Challenge for Water Conservation. The nonprofit competition runs April
1 - 30 and challenges city leaders to inspire their residents to make online
pledges to reduce water and energy usage. Cities with the highest percentage
of residents who take the challenge are entered in drawings for hundreds of
environmentally friendly prizes, including a Toyota Prius c, water-saving
fixtures and gift certificates to Lowe's stores.

"The Mayor's Challenge encourages everyone to become smarter around their
water usage," said environmental artist Wyland. "This cross-country
educational tour allows us to share that message at schools, community centers
and festivals."

For the first time, mayors and elected officials who participate in the
challenge can earn additional prizes for their residents if their cities win.
A second prize drawing for a $1,000 Lowe's shopping spree will be held among
all participants, regardless if a city is among the six winning cities. Last
year, residents who participated in the challenge pledged to reduce their
water use by 4.7 billion gallons.

To learn more about the tour or the challenge, visit

About the Wyland Foundation

Founded in 1993 by environmental artist Wyland (best known for his series of
100 monumental marine life murals), the Wyland Foundation, a 501c3 non-profit
organization, is actively engaged in teaching millions of students around the
county about our ocean, rivers, lakes streams, and wetlands. The foundation's
latest project, FOCUS (Forests, Oceans, Climate – and us) brings together the
U.S. Forest Service, NOAA, and numerous non-profits to teach young people
about the future of our water supplies, climate, and global health.

About Toyota

Toyota established operations in the United States in 1957 and currently
operates 10 manufacturing plants and has a network of nearly 1,500
dealerships.  Toyota directly employs over 30,000 in the U.S. and its
investment here is currently valued at more than $18 billion. Toyota is
committed to being a good corporate citizen and believes in supporting
programs with long-term sustainable results – focusing on education, the
environment and safety.  Since 1991, Toyota has contributed more than $600
million dollars to philanthropic programs in the U.S.

Media Contact:                                             
Rebecca Lee                         
GolinHarris for Toyota
(213) 438-8827                                                 

Wyland Foundation Contact:
Steve Creech
(949) 436-2489

SOURCE Wyland Foundation; Toyota

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