Ascend Hotel Collection Accelerates Growth In Top Destinations

        Ascend Hotel Collection Accelerates Growth In Top Destinations

PR Newswire

SILVER SPRING, Md., March 5, 2013

SILVER SPRING, Md., March 5, 2013 /PRNewswire/ --Ascend Hotel Collection,
part of Choice Hotels International, Inc. (NYSE: CHH) continues its rapid
expansion with the announcement today of four new hotels in the premier
destinations of Sedona, Ariz.; Napa Valley and Carmel, Calif.; and New
Orleans, La. These new additions expand the current portfolio to 77properties
open, with signed agreements for an additional 24 slated to debut during the
next two months.

The latest Ascend Hotel Collection additions are: Napa Winery Inn, Carmel
Mission Inn and Arroyo  Pinion Hotel, the portfolio's first properties in Napa
Valley, Carmel and Sedona (respectively) and St. James Hotel, its second hotel
in New Orleans.

Other notable recent additions include the iconic Postcard Inn, a modern
beachfront hotel with vintage flair in St. Pete Beach, Fla., the No. 1
destination on TripAdvisor's 2012list of Top 10 Beach Destinations inthe
United States.

"Our new members play a key role in the Choice Hotels strategy to expand in
the upscale market," said Michael Murphy, senior vice president of upscale
brands at Choice Hotels. "With exceptional properties in some of the world's
most sought-after vacation spots, Ascend appeals to the growing number of
business and leisure travelers who favor unique experiences and authentic
hotels that provide a true taste of the local culture."

Since its launch in late 2008 with 17 upscale properties in the United States,
Ascend Hotel Collection has grown into a global portfolio of independent
hotels, each with a unique personality reflecting the local character of its
destination. The distinctive hotels are located in key business and leisure
destinations throughout the U.S. as well as in Canada, the Caribbean, Europe
and Central America.

Members of Ascend Hotel Collection maintain their independent brand identity
and local charm, while adding the firepower of the Choice Hotels global
distribution, sales, marketing and technology platforms. Ascend Hotel
Collection has a proven track record for driving reservations, providing such
advantages as Choice Privileges, enabling guests to earn points to redeem for
free nights and other rewards and giving hotels visibility before a network of
more than 16 million rewards members worldwide. Additionally, Ascend Hotel
Collection properties are featured on, one of the industry's
most visited websites, attracting more than 100 million visits annually. They
also are supported by mobile platforms and e-marketing tools, including the
Choice Hotels iPhone, iPad and Android apps, making the properties instantly
available to millions of travelers worldwide. Following are the latest
additions to the eclectic portfolio.

Napa Winery Inn, Napa Valley, Calif. – In the heart of California's premier
Wine Country, this newly renovated boutique hotel provides easy access to
downtown Napa, Yountville and the area's legendary wineries and restaurants.
The three-story Inn houses 59 guestrooms, each with dark wood furnishings,
large windows, luxurious bedding and regionally inspired artwork. Some rooms
also feature patios, wet bars and large sitting areas. A complimentary Wine
Country breakfast is served daily in the spacious lobby breakfast area, where
the Inn also hosts a winetasting reception in the evenings. There's a
courtyard with heated outdoor pool and hot tub and meeting space accommodating
up to 50 people. Napa Winery Inn's central location puts guests close to the
acclaimed Culinary Institute of America and unique Wine Country experiences
like the Napa Valley Wine Train and Balloons Above the Valley. Rates start at
$139 - $209 per night through April 30, 2013.

St. James Hotel, New Orleans – This luxurious hotel in the downtown business
district issteps away from theworld-famousFrench Quarter, The Outlet
Collection at Riverwalk, Harrah's Casino, boutiques, renowned restaurants,
nightlife and theNew Orleans ErnestN. Morial Convention Center. The
refurbished, 86-room boutique hotelis housedwithin the Banks Arcade, a
19^th-century landmark once the center of the Caribbean sugar and coffee
trade. Guestrooms and suites celebrate the setting's rich history with elegant
furnishings and West Indies decor.Guests enjoy rooms comfortably located just
offa lush courtyard surrounded by sunny rooftop terraces.Deluxe rooms offer
balconies with panoramic views of downtown and elegant four-poster beds with
spacious sitting areas. Among St. James Hotel's notable neighbors are The
Chophouse New Orleans steak house and the Board of Trade special event
venue.The hotel is also minutes from the New Orleans International Airport
and a short stroll to thehistoric streetcar line,Aquarium of the Americas,
ShopsatCanal Place, National WWII Museum and the Mercedes-Benz Superdome.
Rates are from$109throughJuly 31, 2013.Blackout dates apply over special
event timeframes.

Carmel Mission Inn, Carmel, Calif. – Minutes from downtown Carmel by the Sea
and the beach, this stylish, full-service hotel is close to all that the
Monterey Peninsula has to offer: beautiful coastline, world-class golf and
spas, unique shops, wineries, art galleries and stellar restaurants. The
pet-friendly, 165-room hotel welcomes with spacious guestrooms, each equipped
with free Wi-Fi and flat-screen televisions and some with balconies affording
spectacular views. The contemporary, onsite Fuse Lounge Cafe serves breakfast,
dinner and creative cocktails daily, with live music on weekends. Among the
other comforts are spa services, a fitness room, outdoor heated pool and hot
tub, courtyard with fire pit, and vibrant gardens. Five meeting rooms
accommodate groups of up to 275 people for weddings, meetings and private
parties. Deep-sea fishing, whale-watching tours, Pebble Beach, Point Lobos
State Park, the Carmel Mission, and Fisherman's Wharf are all within easy
reach. Through April 30, 2013, rates start at $119 per night.

Arroyo Pinion Hotel, Sedona, Ariz. – Set amidst the red rocks across from
stunning Thunder Mountain, Arroyo Pinion Hotel just completed a top-to-bottom
renovation. The upscale oasis is home to 45guestrooms and suites with plush
mattresses wrapped in luxurious bedding and triple sheeting, custom-made solid
wood furniture, locally inspired artwork, environmentally friendly bath
amenities and all the modern conveniences. Some suites also have fireplaces,
jetted tubs, separate sitting areas and patios. For company retreats in Red
Rock Country, Arroyo Pinion Hotel has a hospitality room for smaller groups.
Additionally, guests enjoy a fitness center, outdoor swimming pool, hot tub
and complimentary continental breakfast daily. Across the street, the
full-service Namaste Spa offers specials for hotel guests. Nearby attractions
include miles of hiking trails leading off to the red rocks, Uptown Sedona
Shopping, Oak Creek Canyon and Red Rock Crossing. Guests take in the dramatic
landscape while mountain biking, horseback riding, playing golf, and enjoying
the thrill of hot-air balloon flights. Regular rates range from $129 to $229
per night.

About Ascend Hotel Collection
The Ascend Hotel Collection membership program made its debut in late 2008 and
now has 77 hotels open throughout the United States, Canada, Europe, Central
America and the Caribbean. This eclectic portfolio of upscale, independent
hotels appeals to the growing number of people who like to immerse themselves
in the destination and live like the locals when they travel. Member hotels
include The GEM Hotels with three boutique hotels in New York City; Postcard
Inn, on the white sands of St. Pete Beach, Fla. on the Gulf of Mexico; Grand
Hotel Costa Rica, in downtown San Jose's Cultural Square; Hotel Royal William
in the chic New St. Rock district of downtown Quebec City; Nordic Light Hotel,
Stockholm. For more information, visit

About Choice Hotels
Choice Hotels International, Inc. franchises approximately 6,200 hotels,
representing more than 499,000 rooms, in the United States and more than 30
other countries and territories. As of December 31, 2012, 394 hotels,
representing more than 31,000 rooms, were under construction, awaiting
conversion or approved for development in the United States. Additionally, 88
hotels, representing approximately 7,800 rooms, were under construction,
awaiting conversion or approved for development in more than 20 other
countries and territories. The company's Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well at its Ascend
Hotel Collection membership program, serve guests worldwide.

Additional corporate information may be found on the Choice Hotels
International, Inc. web site, which may be accessed at

Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn,
Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites,
Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend
Collectionare proprietary trademarks and service marks of Choice Hotels

© 2013 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.

Contact: Sharlet Brennan, MMGY Global Public Relations, 407-838-1707,; Lorin Konchak, MMGY Global Public Relations,
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