ZTE Reveals Strategic Collaboration with Intel on Next Generation
Mobile World Congress 2013
HANOVER, Germany -- March 5, 2013
ZTE today announced a strategic collaboration with Intel focused on the new
Intel® Atom™ Processor Z2580 platform recently announced at Mobile World
Congress. The platform will bring significant performance enhancements to the
next generation of ZTE smartphones with Intel Inside®.
The collaboration with Intel is an important part of ZTE’s strategy for
product development, both in terms of time-to-market and in providing
customers’ with a great handset experience. ZTE is currently working with
Intel to develop unique smartphones based on the Intel Atom Z2580 processor.
The platform’s dual-core processor with Intel® Hyper-Threading Technology
provides double the compute performance and up to 3x graphics capabilities
over the previous generation Intel® Atom™ Z2460 processor while delivering the
same competitive battery life.
This latest engagement builds on the multi-year relationship between ZTE and
Intel that has already produced the successful ZTE Grand X IN, ZTE’s first
smartphone with Intel Inside. The ZTE Grand X IN was one of the best-selling
smartphones in Austria during 2012. The Android*-based device is also
available in Germany, Poland, Hungary, Romania, Serbia, Macedonia, Slovakia,
Moldova, Greece, Sweden and Norway. It will also soon be available in France.
“The Grand X IN was ZTE’s first flagship smartphone in Europe to feature Intel
Inside. We’ve launched it successfully across Europe in strong cooperation
with Intel, and as a result have significantly increased our brand awareness
in these important markets,” said Mr. Ao Wen, General Manager of ZTE Europe
Mobile Devices. “We are looking forward to both continuing and broadening the
relationship with Intel to support ZTE’s growth in the high performance
smartphone market segment. Intel is one of our strategic partners in the
development of cutting-edge new mobile technologies.”
“Our work with ZTE has been instrumental as we work to expand our portfolio of
mobile products and bring to market exciting new designs with Intel Inside,
It’s great to work with ZTE on the new family of Intel Atom processors for
smartphones and we’re confident that the combination of high performance,
competitive battery life and overall value will be appreciated by consumers,”
said Hendrik Unkel, Director for Marketing and Business Development at Intel.
Intel and Atom are trademarks of Intel Corporation in the United States and
*Other names and brands may be claimed as the property of others.
About ZTE Mobile Devices
ZTE is the No. 4 mobile handset manufacturer in the world according to global
industry analyst IDC. ZTE produces a complete range of mobile devices
including mobile phones, tablets, mobile broadband modems and hotspots, and
family desktop integration terminals.
ZTE has partnered with over 230 major carriers and distributors in more than
160 countries and regions around the world, and has strategic partnerships
with 47 of the global top 50 carriers. In 2011, ZTE applied for more
international patents than any other company in the world.
ZTE has focused on the smartphone market in recent years and the ZTE Grand
series, including the Grand S which debuted at CES 2013 and the Grand Memo
which debuted at MWC 2013, highlights ZTE’s transformation into a high-end
flagship smartphone producer and opens a new era for ZTE as a major global
ZTE Mobile devices is a division of ZTE, the global telecommunications
equipment, networks and mobile devices company headquartered in Shenzhen,
China and with a combined 2011 turnover of over $13.7 billion and over 30,000
employees. ZTE is a publicly traded company listed on the Hong Kong and
Shenzhen stock exchanges. www.ztedevices.com
Margrete Ma, +86 755 26775207
Jamie Stevenson, +44 20 8392 4095
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