Enterprise Rent-A-Car Partners With Sfakianakis Group in Greece to Unlock Car Hire Opportunity in South Eastern Europe

Enterprise Rent-A-Car Partners With Sfakianakis Group in Greece to Unlock Car 
Hire Opportunity in South Eastern Europe 
Enterprise's European Presence Grows Into Greece With Further
Expansion Planned Across South Eastern Europe 
LONDON -- (Marketwire) -- 03/05/13 --  Enterprise Rent-A-Car has
announced the appointment of its third European franchisee this year,
Sfakianakis Group, as yet another step in its commitment to establish
the flagship brand as a global car rental provider. 
Following Enterprise Rent-A-Car's recent expansion into France,
Spain, Portugal and Italy, and combined with its established presence
in the UK, Ireland and Germany, this latest agreement in Greece will
give the brand access to countries that together represent almost 90
percent of the European rental market. 
With Sfakianakis Group receiving territorial franchise rights across
other contiguous countries in South Eastern Europe, the relationship
also opens the door to further expansion. Other territories covered
include Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus,
the Former Yugoslavian Republic of Macedonia, Moldova, Montenegro,
Romania, Serbia and Slovenia.  
Greece is one of the top 10 most popular tourist destinations in
Europe with over 16 million tourists each year, making this new
partnership a significant opportunity to grow the Enterprise brand.
The ability to develop a network in the surrounding countries adds
incredible strategic benefit to the relationship. The acquisitions of
Citer in France and ATESA in Spain, together with the arrangements in
Portugal, Italy and Greece, demonstrate how Enterprise is committed
to developing a European network fully able to meet the increasing
needs of both domestic and international leisure and business
Founded in 1957, Sfakianakis Group is the largest automotive group in
Greece, operating several motor related businesses, including the
import and distribution of automobiles, motorcycles, trucks, buses,
construction and agricultural and industrial machinery. The leasing
and rental arm of the Group, Executive Lease, with whom the master
franchisee agreement will be operated, was founded in 1998 to provide
leasing and rental services to the local market. Currently operating
some 52 locations across mainland Greece and its islands, including
at major airports, Executive Lease prides itself on its award-winning
commitment to customer service. 
This latest partnership continues the European expansion of the
Enterprise Rent-A-Car brand. With Enterprise Holdings and its brands
already recognized as having the largest global network, Enterprise
Rent-A-Car is rapidly establishing itself as a significant
pan-European leader in car rental. 
"This is yet another opportunity to establish the Enterprise
Rent-A-Car brand in countries where our customers are asking us to
be. Rental continues to be recognized as affordable and convenient
for businesses and leisure travelers," said Jim Burrell, senior vice
president, European operations, for Enterprise Rent-A-Car. "Our
commitment to be the best transportation service provider in the
world remains unchanged. This is reflected in the values of
Sfakianakis Group, and their track record in customer service. We
look forward to developing this relationship further and establishing
our brand in even more countries in the region." 
Commenting on the agreement, Stavros P. Taki, CEO for Sfakianakis
Group, said: "Our partnership with Enterprise provides a real
strategic advantage for both our companies. But more importantly, it
sees the creation of a relationship between two businesses focused on
delivering the highest standards of service to our customers. This
new agreement will enable us to benefit from inbound leisure and
business travelers, but also give us a strong and consistent network
for Greek residents travelling overseas. As businesses we share
similar philosophies built around a proposition of value and we very
much look forward to being part of the growing Enterprise Rent-A-Car
"This partnership was important for our European growth strategy,"
said Peter A. Smith, vice president of global franchising,
Enterprise. "With a continuing increase in demand for rental in
business hubs and tourist destinations, the agreement with
Sfakianakis Group enables us to develop a presence, not only in one
of the most popular European tourist destinations, but also across
the entire Balkan region and beyond. The opportunity to partner with
a company that has such a strong pedigree and service ethos as
Sfakianakis Group is a reflection of our commitment to ensure our
brand is operated by companies committed to delivering the same
high-value, competitive service our customers have come to expect."  
Founded in 1957, Enterprise Rent-A-Car is an internationally
recognized brand with more than 7000 neighborhood and airport
locations in the United States, Canada, the U.K., Ireland, Germany,
France, Spain, Portugal and Italy. Through tremendous leadership and
the entrepreneurial spirit of its employees, Enterprise has built the
largest car rental brand in North America, known for exceptionally
low rates and outstanding customer service. Today, Enterprise offers
a wide variety of car leasing, vanpooling, car sharing and hourly
rental programs. 
Sfakianakis SA was established in 1957 and remains family owned. With
500,000 customers, more than 800 employees and EUR245m revenues in
2011, Sfakianakis is now the largest automotive group in Greece,
leading the market in automotive retail across eight businesses in
Greece, Bulgaria and the Former Yugoslav Republic of Macedonia.
Specialist services include the import and distribution of
automobiles, motorcycles, trucks and buses, the import and
distribution of machinery for the construction, industrial and
agricultural sectors, and a network of 24 dealerships retailing
brands including Suzuki, BMW, Mini, Fiat, Alfa Romeo, Abarth, Volvo,
Ford, Opel, Renault, Dacia and Cadillac, as well as car rental and
leasing services.  
For more information, contact:
Spencer King
Enterprise Rent-A-Car
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