Abbott Introduces Nutrition for Active Kids - Kidz ZonePerfect® Nutrition Bars

Abbott Introduces Nutrition for Active Kids - Kidz ZonePerfect® Nutrition Bars

With a combination of protein, nutritious ingredients and tasty flavors, Kidz
ZonePerfect bars please both parents and kids

PR Newswire

ABBOTT PARK, Ill., March 5, 2013

ABBOTT PARK, Ill., March 5, 2013 /PRNewswire/ --Abbott's (NYSE:
ABT)ZonePerfect brand today introduces a new line of nutrition bars for
active kids, Kidz ZonePerfect. Built directly with the help of parents and
their children, Kidz ZonePerfect features five grams of protein, 23 vitamins
and minerals and three grams of fiber, providing a nutritious snack option
that meets kids' selective tastes.

Nutrition Bars Inspired by Kids

In a build-a-bar development workshop, the ZonePerfect brand brought together
a group of children ages 4 to 10 years to design their dream nutrition bar.
The kids were given a wide array of ingredients from dried fruits to chocolate
chips, to protein sources and grains and asked to build bars to be judged by
their peers. With those ideas, Kidz ZonePerfect was born. The result? Three
delicious nutrition bars inspired by kids.

Kidz ZonePerfect is available in Peanut Butter Chocolate Chip and Caramel
Crunch - both a direct result of the bar development workshops - as well as
Yellow Cupcake.

News Facts:

  oKidz ZonePerfect combines the right mix of protein, nutritious ingredients
    and tasty flavors to please parents and fuel active kids
  oAvailable in Peanut Butter Chocolate Chip, Caramel Crunch and Yellow
    Cupcake, Kidz ZonePerfect bars feature 23 vitamins and minerals, five
    grams of protein and three grams of fiber
  oKidz ZonePerfect is available in Target stores nationwide. In April, Kidz
    ZonePerfect will be available in the nutrition aisle nationwide in grocery
    stores, drug stores and mass merchandisers and are sold in packs of five.
    They can also be ordered online at

Commentary on Kidz ZonePerfect:

From Tobe Cohen, division vice president and general manager, Performance
Nutrition, Abbott:

″Over the years, the ZonePerfect brand has focused on making great-tasting
nutrition bars to fuel busy, active adult lifestyles. To get the right
inspiration for our new children's line, we knew we needed to get out of the
kitchen and into the minds of kids. Simply put, we had to bring our big kids
together with little kids. The result was brilliant: three nutritious Kidz
ZonePerfect bars in fun, youth-inspired flavors.″

About ZonePerfect^®

The ZonePerfect brand provides nutrition for busy people who do not sacrifice
great taste. ZonePerfect Nutrition Bars have the protein, essential
nutrition, and delicious flavors you crave to keep you going throughout the
day. Visit or

About Abbott Nutrition

For more than 85 years, Abbott's nutrition division has been developing and
marketing science-based nutritional products to support the growth, health and
wellness of people of all ages. Internationally recognized brands include the
Similac® brand of infant formulas; the Gain® brand of growing-up milks; the
PediaSure® brand of complete and balanced nutrition for children; the Ensure®
brand of complete and balanced nutrition for adults; and Glucerna® brand of
nutrition shakes and bars for people with diabetes.

Abbott Nutrition also offers EAS® specialized products to meet the unique
nutritional needs of athletes, as well as ZonePerfect® nutrition bars for
busy, active lifestyles.

More information about Abbott Nutrition's products is available at

About Abbott

Abbott is a global healthcare company devoted to improving life through the
development of products and technologies that span the breadth of healthcare.
With a portfolio of leading, science-based offerings in diagnostics, medical
devices, nutritionals and branded generic pharmaceuticals, Abbott serves
people in more than 150 countries and employs approximately 70,000 people.

Visit Abbott at and connect with us on Twitter at @AbbottNews.

Abbott's news releases and other information are available on the company's
website at

Related Links:

  oFind information about Kidz ZonePerfect at:
  oFind information about ZonePerfect's full line of nutrition bars at:
  oFollow the ZonePerfect brand on Twitter at:
  oBecome a fan of ZonePerfect Nutrition Bars on Facebook at:
  oBecome a ZonePerfect VIP to receive exclusive news and special offers at:
  oSee all ZonePerfect flavors at:
  oLearn more about Abbott and Abbott Nutrition at: and


Contact: Media, Michelle Zendah, +1-614-624-7485
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