New Motion Sensor Hub for Mobile Devices

New Motion Sensor Hub for Mobile Devices 
Smart New Sensor Fusion Chip Makes It Practical to Integrate,
Optimize and Operate Multiple Motion Sensors on Mobile Devices 
SANTA ROSA, CA and MARIN, SWITZERLAND -- (Marketwire) -- 03/05/13 -- 
PNI Sensor Corporation and EM Microelectronic - Marin SA announce the
introduction of the Sentral sensor fusion hub, a new, highly
effective way to integrate complex motion sensors on mobile devices.
The Sentral sensor fusion hub is the first hub designed specifically
to manage sensor outputs on a low-power integrated circuit, making
9-axis motion sensing outputs both super-precise and practical to
implement. Carrying top-of-the-line sensor fusion algorithms on an
extremely low-power integrated circuit, Sentral eliminates the need
for complex sensor configurations, calibrations and algorithm
development. Further, it dramatically reduces power usage, offloading
sensor fusion work from less efficient host CPUs or sensor CPUs onto
an ultra-low-power IC tailor-made for sensor optimization.  
This is welcome news for mobile device manufacturers, as Sentral
makes the integration of 9-axis sensor systems faster and easier, and
at the same time, improves the quality, reliability and utility of
output from the accelerometers, gyroscope and geomagnetic sensors.
Compatible with Android and Windows 8-based mobile products, Sentral
delivers the most accurate (2 degrees  of heading accuracy),
real-time motion-related data available. 
Further, because it is designed and built specifically to meet the
power needs of the mobile market, the Sentral IC is ultra-low-power
and consumes less than 10% of the power used by other CPUs performing
the task of sensor fusion. It maximizes battery life even for
applications that need constant processing of sensor data.  
Sentral makes sensor implementation more practical as well. It can
support a wide variety of gyros, accels and magnetic sensors from
multiple and changing vendors. This allows for separate placement of
the sensors, and manufacturers are not tied to a single source or
sensor type. Because it uses a mere 800mAmps of power in normal
operation, it frees up valuable CPU power and battery life, and with
a mere 1.6x1.6x0.5mm footprint, it takes up virtually no space.  
For product specs and ordering information, please visit 
About PNI Sensor
 PNI Sensor Corporation is the leader in the
exacting science of producing pinpoint heading and orientation
technology and algorithms for the consumer, military, scientific and
oceanography communities. Building on decades of patented sensor
development, PNI offers highly accurate magneto-inductive sensor
systems and 9-axis sensor fusion technology. Its products are used in
consumer electronics, robotics, surveying, navigation and automotive
applications across the globe. To learn more, please visit  
About EM Microelectronic - Marin SA 
 EM Microelectronic is a
semiconductor manufacturer offering ultra-low-power, low-voltage,
digital, analog and mixed-signal integrated circuits for
battery-operated and field-powered devices in consumer, automotive
and industrial applications. The company's product portfolio includes
wireless ICs, RFID circuits, ultra-low-power microcontrollers, smart
card ICs, LCD drivers and displays, sensor and optoelectronic ICs,
and application-specific integrated circuits. EM also manufactures
display & touch modules. 
EM Microelectronic is an electronic systems group company within the
Swatch Group, producing and assembling ultra-low power, miniaturized
and accurate microelectronic components and systems. Additional
information about the company and the products is available at 
Sentral Sensor Fusion Hub is a trademark of PNI Sensor Corporation. 
All other trademarks and tradenames are the property of their
respective holders.  
Press Contact:
Deanna McKenzie
+1 707-566-2917 
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