Hyundai Motor India Launches the First Edition of Cross Country

New Delhi, Delhi, India, Tuesday, March 05, 2013 -- (Business Wire India) 
Hyundai Motor India Limited (HMIL), the country's second largest car
manufacturer and the largest passenger car exporter, today flagged off the first
edition of its cross country drive ‘i-Drive India' with the new special
edition iTech i10. The flag off ceremony was held at Hyundai Motor Plaza, New
The cross country drive with i Tech i10 will cover a distance of more than 9,000
kms over a period of 25 days through numerous destinations along the ‘Golden
Quadrilateral' route and will culminate in New Delhi on March 29, 2013. The
Hyundai i10 has been one of the most successful flagship model from Hyundai's
portfolio since its launch in 2007 and offers great styling, comfort, mileage,
performance and reliability. Hyundai i10 has commanded unprecedented leadership,
celebrating over 12 Lakh customers worldwide.  
Mr. Nalin Kapoor, Senior General Manager and Group Head of Marketing, HMIL,
commented at the ‘i-Drive India' flag off ceremony, “We are delighted to
launch the first edition of Hyundai's cross country drive i-Drive India with the
special edition of our most successful car i-10. We are certain that the new
special edition with its innovative and advanced features will be appreciated by
all the participants of this drive. Through Modern Premium brand direction, we
provide new value and Hyundai experience to our customers” 
‘i-Drive India's' route has been planned to explore the key iconic locations,
myriad landscape and culture and diversity of India before reaching the final
destination. During the drive the participants will traverse through diverse
terrains high altitude mountainous terrains, beaches, flat highways, congested
city roads and the interiors of India to showcase the durability, performance,
reliability and fuel efficiency of i-Tech i10.  
About HMIL 
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor
Company (HMC). HMIL is the largest passenger car exporter and the second largest
car manufacturer in India. It currently markets nine car models across segments
- in the A2 segment it has the Eon, Santro, i10 and the i20, in the A3 segment
the Accent and the Verna, in the A4 segment the Elantra, in the A5 segment
Sonata and in the SUV segment the Santa Fe. 
HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts
advanced production, quality and testing capabilities. HMIL forms a critical
part of HMC's global export hub. It currently exports to around 120 countries
across EU, Africa, Middle East, Latin America, Australia and the Asia Pacific.
HMIL has been India's number one exporter for the past eight years
consecutively. To support its growth and expansion plans, HMIL currently has 362
dealers and more than 890 service points across India. In its commitment to
provide customers with cutting-edge global technology, HMIL set up a modern
multi-million dollar R&D facility in Hyderabad. The R&D center endeavors to be a
center of excellence in automobile engineering. 
Corporate website: 
To view the photograph, please click on the link givne below: 
Mr. Nalin Kapoor, Senior General Manager and Group Head of Marketing, HMIL,
flags off the ‘i-Drive India ' cross country drive at Hyundai Motor Plaza, New
Media contact details 
Ravi Sharma,
Hyundai Motor India Ltd.,
+91 9873136644, 
V Anand,
Hyundai Motor India Ltd.,
+91 9810758141, 
Monish Mazumdar,
IPAN H+K Strategies,
+91 9810542491, 
Sukriti Kalra,
IPAN H+K Strategies,
+91 9910393262, 
Contributed via: Bloomberg Publisher WEB Service 
Provider ID: 78047448b8f9447da0cd492bc7bf7660 
-0- Mar/05/2013 12:25 GMT
Press spacebar to pause and continue. Press esc to stop.