Transitions Optical and Davis Vision Join the American Diabetes Association to Offer Free Vision Screenings During the ADA Expo

Transitions Optical and Davis Vision Join the American Diabetes Association to
      Offer Free Vision Screenings During the ADA Expo in New York City

Transitions Optical Educates Consumers About Proper Eye Care and the
Connection Between Vision and Diabetes

PR Newswire

NEW YORK, March 5, 2013

NEW YORK, March 5, 2013 /PRNewswire/ --Transitions Optical, Inc. in
partnership with Davis Vision optical retail stores, will join the American
Diabetes Association (ADA) in New York City to educate and motivate consumers
to visit an eyecare professional regularly for comprehensive eye exams that
help with the early detection of diabetes and the development of certain
vision conditions. Transitions Optical and Davis Vision will offer free vision
screenings during the ADA Expo on Saturday, March 9, from 10 a.m. to 4 p.m. in
booth #431 at the Jacob K. Javits Convention Center.

Transitions Optical is committed to supporting the ADA and helping to raise
awareness about the impact diabetes can have on the eyes.

"We are thrilled to partner with the ADA to help educate consumers about the
importance of taking care of their eyes and bodies. It is important to
consider eye health as part of overall health and wellness," said Manuel
Solis, multicultural marketing manager, Transitions Optical. "Therefore, we
invite the New York City community to visit the Transitions Optical booth at
the ADA Expo this Saturday to learn about proper eye care and eyewear."

Diabetes is a silent enemy and over 90 percent of severe vision loss and
blindness are caused by a serious vision condition called diabetic
retinopathy. This can be identified and addressed early on based on the
changes that occur in the eye that are visible during a comprehensive eye exam
from an eye doctor. Diabetes can be caused by family heritage, age, ethnicity,
obesity, habits and lifestyles.

A study commissioned by Transitions Optical found that both the incidence and
prevalence of diabetes are higher in certain ethnic groups, such as African
Americans and Hispanics, as compared to the general population. Prevalence of
diabetic retinopathy is 70 percent higher in African Americans versus
Caucasians and 1 in 10 Hispanics has diabetes, which is 3 times the rate of
the general population.

"By offering ADA Expo attendees free vision screenings, we're able to help
detect potential vision conditions," said Celina Burns, President of Davis
Vision. "Those who fail the screenings are encouraged to visit their local
eyecare professional to receive a comprehensive eye exam and find out more
about eyewear options, including adaptive lenses, such as Transitions®

"Transitionsadaptive lenses automatically change from clear indoors and at
night to dark outdoors when exposed to UV rays to help minimize distracting
glare and block 100 percent of harmful UV rays," Solis added.

Expo attendees will also have the chance to win prizes, courtesy of
Transitions Optical, when they visitbooth 431 during the event.

For more information about the connection between vision and diabetes visit and to find an eyecare
professional near you, visit

About Transitions Optical, Inc.

Transitions Optical is a joint venture of PPG Industries, Inc. and Essilor
International. The first to successfully commercialize a plastic photochromic
(or adaptive) lens in 1990, today the company is a leading provider of
adaptive lenses to optical manufacturers worldwide. Transitions Optical
offers the most advanced adaptive technology in the widest selection of lens
designs, materials and brand names – setting a new standard of advanced
performance, enhancing visual quality, and providing more visual comfort and
eye protection than ever before.

The Transitions family of everyday adaptive eyewear includes Transitions^®
lenses, which remain clear indoors and automatically darken outdoors in
changing light conditions; Transitions^® XTRActive^® lenses which maintain a
comfortable hint of tint indoors and reach superior darkness outdoors; and the
revolutionary Transitions^® Vantage™ lenses, the first and only adaptive
eyeglass lenses to both darken and polarize outdoors, so that your vision is
noticeably crisper with enhanced contrast and sharpness.

All products in the Transitions family of adaptive eyewear block 100 percent
of harmful UVA and UVB rays – helping to protect the health and wellness of
your eyes – so you can see better in the future as well.

For more information about the company and Transitions lenses, visit or contact Transitions Optical Customer Service
at (800) 848-1506 (United States) or (877) 254-2590 (Canada).

About Visionworks

Visionworks (formerly Eye Care Centers of America, Inc.) is a leading provider
of eye care services with more than 580 optical retail stores in 40 states and
the District of Columbia through 11 store names, including Davis Vision
stores, that are leaders in eye care service in each of their respective
markets. Visionworks is committed to providing their customers with an
excellent shopping experience and high quality products and service with the
best value and selection in the industry. All of their stores offer designer
and exclusive brand frames, lenses, sunglasses and accessories along with
leading technology in vision correction. Our comprehensive service offerings
include contact lens dispensing, in-store labs which provide one-hour service
on most prescriptions at nearly all locations and doctors of optometry at or
next to every store. Visionworks is a wholly owned subsidiary of HVHC, Inc.
For more information about Visionworks, visit

SOURCE Transitions Optical, Inc.

Contact: Vivian Sanchez, Burson-Marsteller, +1-787-604-9451,; or Manuel Solis, Transitions Optical, Inc.,
+1-727-545-0400 ext. 7196,
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