Voltari Launches Voltari Auto -- Predictive Analytics for Ad Targeting Fueled by Polk Automotive Data

Voltari Launches Voltari Auto -- Predictive Analytics for Ad Targeting Fueled
by Polk Automotive Data

NEW YORK, March 5, 2013 (GLOBE NEWSWIRE) -- Voltari, a division of Motricity
(Nasdaq:MOTR) and the leader in predictive analytical solutions for targeting
mobile consumers, today launched Voltari Auto – the first real-time learning,
predictive analytics platform for automotive-related mobile advertising.
Voltari Auto utilizes a hyper-local specialized automotive dataset from Polk,
the leader in automotive consumer data.

Motricity, Inc. Logo

Voltari Logo

Voltari Auto combines Voltari's already-rich, 30,000-plus consumer data points
with more than 300 auto-specific data points provided by Polk. The result is
an unmatched level of audience insight for automotive dealers and
manufacturers, insurance companies, agencies, and others who need powerful
analytics to drive profitable new customer acquisition campaigns.

"Voltari Auto is one of the most effective ways for auto marketers to target
qualified, in-market consumers and drive them into dealerships," said Dr.
David Castillo, Voltari Chief Technology Officer and the architect of Voltari.
"Voltari Auto uses our proprietary automotive propensity models that analyze
consumer behavioral trends to predict who will engage with an
automotive-related offering. We combine our proprietary data with Polk and
other third-party data sources to further narrow the field of target consumers
based on their propensity to engage with content served. Our models produce
real-time scorecards that consider the dimensions of location, time of day,
site content and device. There is simply no higher level of predictive
targeting in the industry today."

Voltari Auto empowers marketers with unprecedented access to:

  *ZIP+4 predictive targeting, with an average of just 4.5 households per
    ZIP+4 in the U.S.
  *Roll-up of individual and household data to ZIP+4
  *Over 300 auto-related data points provided by Polk, including:

    *Inferred vehicle information: brand, make, type, value and age of
      vehicle owned
    *Inferred purchase intent, vehicles considered and budget selections

  *Hyper-local targeting by combining with geo-fencing

The Voltari Auto Targeting Down to ZIP+4 graphic is available
athttp://media.globenewswire.com/cache/12891/file/18394.pdf

"Voltari's solutions enable marketers to successfully drive meaningful
customer engagement and measurable ROI," said Rich Stalzer, Chief Executive
Officer of Motricity.

Campaigns run with Voltari have a strong head start due the way Voltari uses
multiple sources of third-party data along with proprietary internal data and
analytics, which combined, form a powerful data ecosystem that grows and gets
smarter in real-time. As a result, campaigns are improved and optimized
automatically based on campaign performance and audience, including who out of
the target audience engaged with creative.

"Voltari's comprehensive consumer platform combined with Polk's automotive
data offers a unique and powerful solution to the industry. Voltari's ability
to engage and influence the right consumers at the precise time at such a
granular level is unmatched in the marketplace today. We are excited to be
part of such an innovative solution," said John McBride, director, sales and
client services and digital marketing practice leader at Polk.

For additional details on Voltari Auto and other mobile marketing solutions
from Voltari, visit Voltari.com or call 212-792-9671.

About Voltari

Voltari empowers brands and advertising agencies to maximize the reach and
economic potential of the mobile ecosystem through the delivery of
relevance-driven marketing and advertising solutions. Leveraging advanced
predictive analytics capabilities; Voltari delivers the right content to the
right person at the right time. Voltari is a division of Motricity
(Nasdaq:MOTR). For more information, visit www.voltari.com.

The Voltari logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=17258

About Motricity

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising
agencies to maximize the reach and economic potential of the mobile ecosystem
through the delivery of relevance-driven merchandising, marketing and
advertising solutions. Motricity's unique combination of technology, expertise
and go-to-market approach deliver definitive return-on-investment for our
mobile operator, brand and advertising agency customers. For more information,
visit www.motricity.com

The Motricity, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7813

CONTACT: Voltari
         Phone: 646-790-7132
         Email: press@voltari.com

Motricity, Inc. Logo