Marie Langhout, Fluke Corporation Social and Digital Strategist, adds an
uniquely B2B perspective to Bazaarvoice SXSW Summit panel
EVERETT, Wash., March 5, 2013
EVERETT, Wash., March 5, 2013 /PRNewswire/ --Marie Langhout, Social and
Digital Strategist for Fluke Corporation, will be a panelist at this year's
Bazaarvoice SXSW Summit. The sold-out conclave, themed "Thriving in the
Connected Economy," runs March 4-6 at the Hilton Austin Hotel in Austin,
The "Creating Audience Obsession – Turning Top Customers Into Your Biggest
Advocates" panel will be presented today from 2:15 – 3:00pm as part of the
retail differentiation conference track. Other participants on the panel
include Ryan Brocklinton of Clinique International, Patrick Duncan of Helzberg
Diamonds, and Tina Crock of Step2 Direct.
The panel will examine how retailers across industries are relying more on
social media to attract and retain top-tier customers.
"For more than 12 years, I've been helping consumer and B2B customers have a
voice with companies from whom they buy products," said Langhout, who joined
Fluke Corp. in 2011. "A large part of what I do is to provide our customers —
who are absolutely passionate about our products — with ways to interact with
us and other customers to maximize their experience using Fluke products,
which, in turn, makes them even stronger advocates for our test tools.
"For example, FlukeNation, a community for users of Fluke electrical,
industrial and HVAC test tools, in conjunction with Fluke's social and
innovation programs, provides a platform for anyone —from loyalists to new
users to students — to discuss projects and applications with one another,
which helps drives end user obsession."
The Bazaarvoice Summit is an annual gathering of more than 600 marketing
professionals from the retail, manufacturing, financial services, and travel
industries. It helps attendees develop future social strategies and network
with executives and key decision makers responsible for marketing, e-commerce,
product and brand management, and social marketing management.
For information on Fluke tools and applications, or to find the location of a
distributor, contact Fluke Corporation, P.O. Box 9090, Everett, WA USA 98206,
call (800) 44-FLUKE (800-443-5853), fax (425) 446-5116, e-mail
firstname.lastname@example.org or visit the Fluke Web site at www.fluke.com.
Founded in 1948, Fluke Corporation is the world leader in compact,
professional electronic test tools. Fluke customers are technicians,
engineers, electricians, and metrologists who install, troubleshoot and manage
industrial, electrical and electronic equipment and calibration processes.
Follow Fluke on Facebook, Twitter, YouTube or LinkedIn.
Fluke is a registered trademark of Fluke Corporation. The names of actual
companies and products mentioned herein may be the trademarks of their
respective owners. For more information, visit the Fluke website.
For more information:
Public Relations Manager
SOURCE Fluke Corporation
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