Organic Motion Simulation Tech Can Save US Military $100M’s
Organic Motion Raises New Strategic Funding, Acquires Activate3D
NEW YORK -- March 5, 2013
With the United States Armed Forces facing a budgetary crisis, deploying
cost-saving technologies is more critical than ever. Organic Motion, the
market leader in professional markerless motion capture systems, can
drastically reduce costs in the area of role-play training. The US military
spends hundreds of millions of dollars annually on role-play actors, rivaling
even Hollywood in terms of dollars spent. Organic Motion LIVE™ (Live
Interactive Virtual Environment), which was first released late last year, can
provide role-play training and simulation at a quarter of the cost.
“It’s incredible. The US Armed Forces has built entire towns and villages just
for training and then has to fly in and house actors to play the local
population at budgets approaching the entire Hollywood payroll,” said Andrew
Tschesnok, CEO of Organic Motion. “We can bring a new level of efficiency to
In order to extend its lead in this area, Organic Motion, Inc. announced today
that it has raised a new round of funding led by Foundry Group, and acquired
Activate 3D, developer of Intelligent Character Motion (ICM), a revolutionary
approach to using motion capture for digital character animation. The funding
and Activate3D acquisition are part of a broader strategy to double down on
the military training and simulation market, as well as Organic Motion’s core
game development and animation market.
As part of the deal, Organic Motion acquired Activate 3D technology and
intellectual property, and brought on board the excellent engineering team
that developed it. Activate3D’s ICM technology provides advanced gesture and
intention recognition capabilities, allowing motion capture actors to trigger
character animations that go beyond the limits of literal motion translation.
For example, an actor reaching behind his back can cause the digital character
to produce a weapon. This technology is a critical component of Organic Motion
LIVE™. Activate3D’s expertise in the gaming industry has even broader
benefits, driving the technical direction Organic Motion’s markerless motion
capture system, OpenStage 2, for game developers and animators, including
integration with game engines and other pipeline optimizations.
“We are really excited to have the Activate 3D team join Organic Motion. The
talent and experience they have brought to Organic Motion LIVE™ has proven
critical in in the delivery of a market-leading product,” said Tschesnok.
“Activate3D’s expertise in advanced videogame technology is also being put to
use in advancing Organic Motion’s OpenStage 2 product in the game development
Organic Motion LIVE™ works by connecting the performance of a single actor in
a motion capture portal with projected digital role-play characters in
real-time. This allows one actor to play many different characters in a short
period of time, appearing as a man, a woman, or a child regardless of the
actor’s actual demographic. Every move the actor makes, including detailed
facial expressions, is translated onto the digital character. Combined with
voice modulation and a two way audio and video link, LIVE provides immersive
open-ended human interaction between trainees and digital characters. For more
information, visit Organic Motion LIVE on the web.
About Organic Motion, Inc.
Organic Motion is the leading developer of professional markerless motion
capture systems. Organic Motion’s revolutionary technology provides the
easiest-to-use and most cost effective motion capture system available. It
also serves as the basis for Organic Motion LIVE™, which enables tactically
relevant role-play training and simulation at a fraction of today’s cost.
Organic Motion LIVE translates role-players’ every move into simulations
without the need to wear any special suits or tracking devices. Learn more
about Organic Motion markerless motion capture systems online.
Organic Motion, Inc.
Keisha Salmon, 212-776-6100, ext. 129
Press spacebar to pause and continue. Press esc to stop.