(The following is a reformatted version of a press release
issued by FOX Sports Media Group and received via e-mail. The
release was confirmed by the sender.) 
Officially Debuts Saturday, Aug. 17 in Over 90 Million Homes;
Biggest Sports Network Launch in History 
4,800 Hours of Exclusive Live Event, News & Original Programming
Mega-Stars Terry Bradshaw & Regis Philbin Appear Daily 
New York - Today, FOX Sports Media Group (FSMG) makes television
history, officially unveiling plans to launch a new, national,
multi-sport network called FOX Sports 1.  The announcement was
made by FSMG Co-Presidents and COOs Randy Freer and Eric Shanks.
Set to debut on Saturday, Aug. 17, just as FOX Sports kicks off
its 20th anniversary year, FS1 is available in over 90 million
homes, making this the biggest sports cable network launch in
history, and one of the largest network launches ever.  At the
outset, FS1 boasts nearly 5,000 hours of live event, news and
original programming annually. 
“Our ‘secret,’ admittedly a very poorly kept one, is now
revealed,” said Shanks.  “Fans are ready for an alternative to
the establishment, and our goal for FS1 is to provide the best
in-game experience possible, complemented by informative news,
entertaining studio shows and provocative original programming.” 
A robust schedule of live events forms the backbone of FOX
Sports 1’s programming from Day 1, with college basketball,
college football, NASCAR, soccer and UFC all on tap between
launch and year’s end.  In fact, the schedule on Aug. 17
features live events morning, noon and night including a NASCAR
Camping World Truck Series race from Michigan and “UFC on FS1 1”
in prime time.  In 2014, FSMG’s new rights agreement with MLB
takes effect, bringing regular and postseason games to FS1. 
“As a company we haven’t been afraid to innovate and take well-calculated risks,” added Freer. “We’ve devoted significant
resources over the last few years to acquire and/or extend
multi-platform rights with a wide variety of leagues and
governing bodies well into the next decade, enough to give us a
rich schedule right out of the box.” 
More people consume and care about sports than ever before, so
to satisfy that voracious demand FSMG deems the time is now to
launch FS1.  For example, when FOX Sports launched in 1994, late
Sunday afternoon NFL on FOX games ranked as the 26th highest-rated program on television. Today, FOX’s national doubleheader
games rank No. 1 for three years running. 
FOX Sports 1 Programming Highlights - 
COLLEGE BASKETBALL - Dozens of exclusive prime time games on
Monday and Thursday nights, plus Saturday and Sunday coverage of
the Big 12, Pac-12 and Conference USA. 
COLLEGE FOOTBALL - Led by Notre Dame at Stanford, the Big Ten
Championship Game and Pac-12 Championship Game (2014) on FOX,
dozens of  exclusive, live games from the Pac-12, Big 12 and
Conference USA on Thursday nights and Saturdays; triple- and
quadruple-headers on Saturdays; Saturday pre- and postgame
MLB - Beginning in 2014, select League Championship Series and
Division Series games; regular-season games over 26 Saturdays;
live game-in-progress look-in show. 
NASCAR - Select NASCAR Sprint Cup Series races as soon as 2015;
NASCAR Camping World Truck Series races; NASCAR Sprint All-Star
race; all Speedweeks events leading up to the Daytona 500
including: Daytona 500 Qualifying, Sprint Unlimited at Daytona
(2014, 2017-22) and the Budweiser Duel, now in prime time;
NASCAR Sprint Cup Series and NCWTS Practice and Qualifying
sessions; NASCAR RaceDay, providing pre- and post-race coverage;
NASCAR Victory Lane, a weekly wrap-up show; and Race Hub, a
daily mid-day studio show with the latest from drivers, owners
and garages. 
SOCCER - Tuesday/Wednesday/Thursday afternoon coverage of the
world’s most prolific club soccer competitions, the UEFA
Champions League and UEFA Europa League, and CONCACAF Champions
League featuring many of the world’s greatest and most
successful clubs; the world’s oldest soccer competition, the FA
Cup; CONCACAF Gold Cup; CONCACAF Qualifiers, FIFA Women’s World
Cup coverage in 2015 and 2019; FIFA Men’s World Cup coverage in
2018 and 2022; delayed matches in prime time; weekly magazine
and highlights shows. 
UFC - Featured on Wednesday nights; live FIGHT NIGHTS through
2014, the first is scheduled for launch night, Saturday, Aug.
17; FOX event preliminary cards; UFC Tonight, the weekly
authority for UFC news and information; 14 Saturday pay-per-view
preliminary cards; hundreds of hours of library programs and
In addition to live events and studio programs, FS1 introduces
FOX SPORTS LIVE, a 24/7 news franchise providing around-the-clock coverage through regularly scheduled programs, hourly
updates and an information-rich ticker that provides a network
agnostic sports event television schedule.  Thousands of hours
of news programming are expected annually from newly minted sets
including a nightly program at 11:00 PM ET or immediately
following events.  A morning newscast is expected to launch in
January 2014 in conjunction with FSMG’s expansive coverage of
Super Bowl XLVIII. 
“Building credibility and trust with our audience is paramount,
so naturally we’ll provide the staples, like news, scores and
highlights, but we’ll do it in a FOX Sports way,” offered
Shanks. “Just as FOX NFL SUNDAY reinvented the pregame show, FOX
SPORTS LIVE breaks new ground in the way sports news is
presented.  We already have the home-team advantage of
significant audiences watching local games on our 22 regional
sports networks as a platform to launch our new national news.” 
Complementing FS1’s live events and news coverage at launch are
several original programs, highlighted by RUSH HOUR, hosted by
Regis Philbin, airing live weekdays (5:00-6:00 PM ET).
Originating in New York City, Regis leads the charge along with
a panel of sports professionals, celebrity guests and die-hard
fans in this brand new, unpredictable, talk show.  Following
RUSH HOUR live every day is FOX FOOTBALL DAILY (6:00-7:00 PM
ET), an extension of FOX NFL SUNDAY, the most-watched NFL
pregame show for 19 straight years.  FOX FOOTBALL DAILY, hosted
by NFL on FOX personalities, including Terry Bradshaw, Howie
Long, Jay Glazer, Gus Johnson, Erin Andrews and Mike Pereira,
provides a daily dose of news, interviews and commentary from
pro and collegiate football worlds.  Both shows are expected to
premiere at launch in August.  Earlier this year, FSMG unveiled
a unique and groundbreaking documentary franchise titled BEING:,
a deep look into today’s greatest athletes, teams and sports
icons via unprecedented access.  The first subject to appear
this fall on FS1 is BEING: MIKE TYSON, the most feared man ever
to step in a boxing ring.  The multi-episode series is now in
FSMG’s experimentation with the “double box” commercial format,
intended to keep viewers engaged throughout breaks, is expected
to be an FS1 staple.  Custom commissioned research conducted
this year by Innerscope in concert with FOX Sports advertisers,
along with data from IAG and Nielsen, demonstrates how the
“double box” format adds value compared to the traditional full-screen break: IAG reported a 62% increase in brand recall;
younger viewers are more likely to view “double box”
commercials, according to Nielsen minute-by-minute ratings;
Innerscope’s engagement score for “double box” commercials
ranked +13% than average; and viewers see advertiser logos more
than three times longer in “double box” versus standard format. 
Launching together with FOX Sports 1 will be FOX Sports GO - a
groundbreaking mobile sports experience for iPhone, iPad,
Android devices, and web. FOX Sports Go will offer more than
1,000 live games and events from across FOX Sports, FOX Sports 1
and FOX Sports’ 22 regional sports networks, as well as scores,
highlights, news, stats, and analysis.  The live games and
events will be available to subscribers of participating cable,
satellite, and telco providers at no additional cost. 
-- FOX Sports 1 -- 
About FOX Sports Media Group 
FOX Sports Media Group (FSMG) is the umbrella entity
representing News Corporation’s wide array of multi-platform US-based sports assets.  Built with brands capable of reaching more
than 100 million viewers in a single weekend, FSMG includes
ownership and interests in linear television networks, digital
and mobile programming, broadband platforms, multiple web sites,
joint-venture businesses and several licensing partnerships.
FSMG includes FOX Sports, the sports television arm of the FOX
Broadcasting Company; FOX Sports 1; Fox’s 22 regional sports
networks, their affiliated regional web sites and FSN national
programming; FOX Soccer, FOX Soccer Plus and FOX Soccer 2Go;
FUEL TV; FOX Deportes and FOX College Sports.  In addition, FSMG
also encompasses FOX Sports Digital, which includes on MSN, FOX Sports GO,, and  Also included in the
Group are Fox’s interests in joint-venture businesses Big Ten
Network, BTN 2Go and STATS, LLC, as well as licensing agreements
that establish the FOX Sports Radio Network and FOX Sports
Skybox restaurants. 
Lou D’Ermilio
(sgp) NY 
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