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Jamba Juice to Enter Mexico with Master Franchise Development Agreement



  Jamba Juice to Enter Mexico with Master Franchise Development Agreement

  Casa Operadora de Franquicias MAV to Open 80 Jamba Juice Stores throughout
       Mexico, Extending Jamba to its Fourth Major International Market

Business Wire

EMERYVILLE, Calif. -- March 5, 2013

Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand
announced today that the Company has entered into a master franchise
development agreement with Casa Operadora de Franquicias MAV S.A.P.I de C.V
(“MAV”), to develop 80 Jamba Juice stores® in Mexico over the next ten years.
The first Jamba Juice store in Mexico is expected to open in late 2013.

The principals of MAV, Mario Conzuelo Betancourt and Manuel Saba Ades, are
seasoned executives operating food and beverage, and health and wellness
retail businesses across Mexico and Latin America. Mario Conzuelo serves as
CEO of the newly formed venture, and has previously launched and successfully
developed a major international franchise beverage brand in Mexico. Manuel
Saba serves as Chairman and CEO of Grupo Casa Saba, one of the leading
distributors of pharmaceutical, health, beauty and consumer goods, general
merchandise and publications in Mexico and South America.

“We are pleased to be partnering with Mario and Manuel in extending Jamba’s
global efforts to provide solutions for health, nutrition and an active
lifestyle to consumers throughout Mexico,” said Thibault de Chatellus, Senior
Vice President, International, Jamba Juice Company. “The experience and
reputation of this group within the beverage and consumer goods industries
provides considerable advantage in rapidly developing Jamba Juice in the
highly coveted Mexican market, a market we feel is a natural expansion to
consumers who are already familiar with the product offering and our brand.”

“We are very excited about the opportunity to bring Jamba Juice to Mexico,”
said Mario Conzuelo, CEO of MAV. “As a sports enthusiast, including marathons
and triathlons, I personally connect with the Jamba Juice brand and am
committed to sharing my passion and inspiring Mexicans to lead healthy active
lives and to enjoy Jamba’s delicious smoothies, juices and other
better-for-you menu items. The beverage market is growing and Mexican
consumers are becoming increasingly aware of the importance of healthy eating
habits. Jamba Juice will fill a gap in the market by providing great tasting
and nutritious food and beverages.”

This agreement represents the latest step in Jamba's international franchise
store growth. The Company believes the potential for Jamba® stores
internationally exceeds 1000 units, and this agreement brings the current
pipeline commitment to 400 stores in South Korea, Canada, the Philippines and
Mexico. Jamba Juice is currently awarding franchise opportunities in other
select markets around the globe. For more information about joining the Jamba
Juice team, visit, www.jambafranchise.com.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant
retailer of better-for-you, specialty beverage and food offerings, which
include great tasting, whole fruit smoothies, fresh squeezed juices and juice
blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches
and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked
goods and snacks. Jamba-branded products for at-home enjoyment are also
available through select retailers across the nation and in Jamba outlets. As
of January 1, 2013, there were 809 store locations globally. Jamba is a proud
sponsor of “Team Up for a Healthy America” in the fight against childhood
obesity and encourages fans to join the Team Up community of celebrities,
athletes and other leaders committed to getting kids active and involved at
www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific
offerings and promotions, and find a location near them by visiting the Jamba
Juice website at www.JambaJuice.com, becoming a Jamba insider at
www.JambaJuice.com/insider, liking our page on Facebook at
www.Facebook.com/JambaJuice, following us on Twitter at
www.Twitter.com/JambaJuice or by contacting Jamba’s Guest Services team at
1-866-4R-FRUIT (473-7848).

About Casa Operadora de Franquicias MAV

Casa Operadora de Franquicias MAV is a new entity formed by seasoned Mexican
executives, with the purpose of developing Jamba Juice and other F&B concepts
throughout Mexico. MAV’s key principals include Mario Conzuelo Betancourt, who
as CEO of Casa International del Te successfully launched and developed a
major international franchise beverage brand in Mexico. Manuel Saba Ades,
another key principal, is the Chairman of Grupo Casa Saba, one of the leading
distributors of pharmaceutical, health, beauty and consumer goods, general
merchandise and publications in Mexico and South America.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated
by reference herein) contains “forward-looking statements” within the meaning
of the Private Litigation Reform Act of 1995. Forward-looking statements are
those involving future events and future results that are based on current
expectations, estimates, forecasts, and projects as well as the current
beliefs and assumptions of our management. Words such as “outlook,”
“believes,” “expects,” “appears,” “may,” “will,” “should,” “anticipates,” or
the negative thereof or comparable terminology, are intended to identify such
forward looking statements. Any statement that is not a historical fact,
including estimates, projections, future trends and the outcome of events that
have not yet occurred, is a forward-looking statement. Forward-looking
statements are only predictions and are subject to risks, uncertainties and
assumptions that are difficult to predict. Therefore actual results may differ
materially and adversely from those expressed in any forward-looking
statements. Factors that might cause or contribute to such differences
include, but are not limited to, those discussed under the section entitled
“Risk Factors” in our reports filed with the SEC. Many of such factors relate
to events and circumstances that are beyond our control. You should not place
undue reliance on forward-looking statements. The Company does not assume any
obligation to update the information contained in this press release.

Contact:

Jamba Juice
Mike Fuccillo, Dir. Corporate Communications, 510-596-0100 X7
mfuccillo@jambajuice.com
or
Investor Relations:
ICR
Dara Dierks, 203-682-8200
investors@jambajuice.com
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