DHX Media appoints Peter Byrne as CEO of Copyright Promotions Licensing Group (CPLG)

DHX Media appoints Peter Byrne as CEO of Copyright Promotions Licensing Group 
HALIFAX, March 5, 2013 /CNW/ - DHX Media Ltd. (TSX: DHX), a leading 
independent producer, distributor and licensor of mainly children's 
entertainment content, has appointed Peter Byrne as the new CEO of its wholly 
owned licensing company Copyright Promotions Licensing Group (CPLG). 
CPLG has a renowned reputation in the licensing business, managing the 
licensing and merchandising rights for some of the leading entertainment, 
sports and consumer goods brands, including clients such as 20(th) Century 
Fox, Activision, Dreamworks Animation, Saban Brands, St Andrews Links and the 
Rugby Football Union. 
Peter joins CPLG with a wealth of industry experience in worldwide consumer 
products, having held many senior roles during his career including EVP 
Consumer Products at HIT Entertainment, EVP Worldwide Licensing and 
Merchandising at 20(th) Century Fox, VP Northern Europe for Sara Lee Branded 
Apparel and General Manager for Fruit of the Loom. Most recently Peter ran his 
own global licensing consultancy working with clients such as Guinness World 
Records, Aardman Animations and Jazeera Children's Channel. 
Commenting on Peter's appointment, Michael Donovan, CEO at DHX Media says: 
"Peter has an impressive track record in building major global brands and is 
going to be a great asset to CPLG and DHX Media. CPLG is an integral part of 
the DHX Media vision and we are delighted to have secured someone of Peter's 
caliber to gear up for profitable growth both in Europe and beyond." 
Peter Byrne adds: "CPLG has such an incredible pedigree and is a company I 
have greatly admired and worked alongside for many years, so I am really 
excited to be leading the company through its next phase of growth."   
About DHX Media
DHX Media (www.dhxmedia.com) is a leader in the creation, production and 
licensing of family entertainment rights. DHX Media owns, markets and 
distributes over 8,500 half hours of children's entertainment content, and 
exploits owned properties through its consumer products licensing business. 
DHX Media is recognized for brands such as Caillou, Busytown Mysteries, 
Inspector Gadget, Johnny Test, Animal Mechanicals, Kid vs. Kat, Super WHY!, 
Rastamouse, and Yo Gabba Gabba!. The company also provides programming for 
Cookie Jar TV, the weekend morning block on CBS. DHX Media's full-service 
international licensing agency, Copyright Promotions Licensing Group, (CPLG), 
represents numerous entertainment, sport and design brands. DHX Media has 
offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, 
Lisbon, Milan, Munich, Netherlands and is listed on the Toronto Stock Exchange. 
About CPLG 
CPLG is one of the world's leading entertainment and sport licensing agencies 
with offices in the UK, U.S, Canada, Benelux, France, Germany, Italy, Portugal 
and Spain.CPLG, a DHX Media Ltd. Company has more than 35 years of 
experience in the licensing industry. CPLG's often-imitated company structure 
provides each of its clients with dedicated licensing, marketing and industry 
professionals and a fully-integrated design, legal and accounting service. 
David A. Regan - EVP, Corporate Development & IR +1 902-423-0260 
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ST: Nova Scotia
-0- Mar/05/2013 12:00 GMT
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