"Information Overload & Health Decisions" -- Ogilvy CommonHealth Worldwide's
Gattuso and Nosta to Present at SXSW Interactive
PARSIPPANY, NJ -- (Marketwire) -- 03/05/13 -- Joseph Gattuso and
John Nosta from Ogilvy CommonHealth Worldwide (ogilvychww.com), the
health-behavior experts of Ogilvy & Mather, have been selected to
deliver a presentation on "Information Overload & Health Decisions"
at the South By Southwest (SXSW) Interactive Convention (sxsw.com),
in Austin, Texas on Sunday, March 10th at 11:00AM.
Joseph Gattuso is Chief Strategic Officer at Ogilvy CommonHealth
Worldwide and John Nosta is EVP, Senior Strategist at Ogilvy
CommonHealth Specialty Marketing, Forbes.com health and technology
blogger, and #1 Kred Health Influencer. Ogilvy CommonHealth Worldwide
is a WPP company (NASDAQ: WPPGY) (wpp.com). The organization houses
and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld
brand identities as part of the Ogilvy & Mather (ogilvy.com) network.
"Information Overload & Health Decisions" will address how illness is
complicated and the tsunami of digital information currently
available to most patients and caregivers doesn't always simplify
decision making -- and in fact, can often make it worse. Adding to
the complexity, the new role of patients as healthcare decision
makers can leave these vulnerable stakeholders with a new burden to
shoulder. Mr. Gattuso and Mr. Nosta will facilitate a discussion
among experts to suggest new ways to successfully negotiate the
"digital data dump" and associated patient alienation. To learn more
about this presentation, please visit bit.ly/Ydo7Xh.
Ogilvy CommonHealth Worldwide will be presenting an additional
discussion -- "Digital Primitives: The Anthropology of Social" at the
Interactive Convention on Saturday, March 9th at 11:00AM. For more on
this panel, please visit bit.ly/12MFrFI. Follow all of the SXSW
action on Twitter at #SXSWOgilvy.
About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide is
committed to creativity and effectiveness in healthcare
communications, everywhere. With 60 offices across 33 countries, the
group provides marketing services including brand identity and
development, clinical trial recruitment, digital/interactive
, direct-to-patient, global integration,
managed care marketing, market research and analytics, media planning
and buying, medical advertising and promotion, medical education,
public affairs and relations, relationship marketing, and strategic
consulting. The network also offers scientific communications and
publications services through a wholly owned separate legal entity.
SXSW is a set of music, interactive, and film festivals
and conventions that have grown in popularity year-upon-year and have
taken place every Spring since 1987. Fostering creative and
professional growth alike, SXSW is a launching pad for new creative
content. For more information, visit sxsw.com.
About SXSW Interactive
The 20th annual SXSW Interactive Festival
will take place March 8-12, 2013, in Austin, Texas. An incubator of
cutting-edge technologies and digital creativity, the event features
five days of compelling presentations from the brightest minds in
emerging technology, scores of exciting networking events hosted by
industry leaders and an unbeatable line up of special programs
showcasing the best new websites, video games and startup ideas the
community has to offer. From hands on training to big-picture
analysis of the future, SXSW Interactive has become the place to
experience a preview of what is unfolding in the world of technology.
For more information, visit sxsw.com/interactive.
Ogilvy CommonHealth Worldwide
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