Sorenson Media Announces Partnership with Sony Creative Software, Launches Squeeze Desktop Software in Sony Online Store

  Sorenson Media Announces Partnership with Sony Creative Software, Launches
  Squeeze Desktop Software in Sony Online Store

  *Partnership Combines Best-in-Class Editing and Encoding Tools Designed for
    Video Professionals and Content Providers
  *Sorenson Squeeze Provides the Industry’s Highest Quality, Greatest Control
    and Most Effective Workflow for Video Professionals

Business Wire

SAN DIEGO -- March 5, 2013

Sorenson Media today announced a new partnership with Sony Creative Software,
a leading global provider of professional editing and authoring applications.
The partnership provides Sony customers access to the award-winning Sorenson
Squeeze video encoding application through the Sony Online Store
( The two companies are
also exploring further integration and future bundles.

“Providing our award-winning video encoding software, Sorenson Squeeze, within
the Sony Online Store is an exciting first step towards a deeper partnership,”
said Peter Csathy, Sorenson Media’s president and CEO. “Video professionals
will immediately benefit from the combined workflow capabilities of Sorenson
Squeeze and Sony Vegas Pro.”

“Sorenson Squeeze provides our video professional customers with unmatched
encoding performance and flexibility,” said Dave Chaimson, vice president
global marketing for Sony Creative Software. “The combination of best-in-class
editing and encoding tools combined with the Sorenson 360 online video
platform provide significant value to our mutual customers.” The partnership
between Sorenson Media and Sony Creative Software combines industry-leading
products designed for video professionals and content providers.

Sorenson Squeeze 8.5 provides high quality video encoding with professional
features, including:

Single Output Acceleration: Squeeze 8.5 optimization for each of the major
output formats, including MP4, QuickTime (MOV), WebM and Matroska (MKV).
Parallel processing within the Squeeze engine enables the application to
systematically break decoded, compressed video files into separate content
chunks and partition these simultaneously across multiple CPUs for processing.

Intel Quick Sync Optimization: Sorenson Media collaborated with Intel
engineers to optimize Squeeze 8.5 for Intel’s Quick Sync platform and codec,
including optimization for Intel’s Second Generation (Sandy Bridge) and Third
Generation (Ivy Bridge) processors on Windows machines.

Adaptive Bitrate Encoding: Squeeze provides optimized performance for all
three leading adaptive bitrate streaming platforms: Adobe Dynamic Streaming;
Apple HTTP Adaptive Streaming; and Microsoft Smooth Streaming. Squeeze also
supports MPEG DASH, an emerging adaptive bitrate standard. The unique adaptive
bitrate support automatically transcodes each individual video file into
multiple, chunked segments in a full array of bitrates, organizes these
segments into a folder, and delivers them to the specified destinations for
playback on any device. This process simplifies and streamlines workflows by
eliminating unnecessary tools and steps required by other applications.

Complete CPU Control: Squeeze 8.5 empowers Squeeze users to choose how to
throttle CPU encoding via an intuitive slider bar – including devoting up to
100 percent of the user’s system resources to a particular encode.

Free Sorenson 360 Account: Squeeze 8.5 is designed to make it easy to share
and collaborate with encoded videos through fully automated processes within
the user interface. Users also benefit from the ability to store, manage and
distribute videos with the comprehensive Sorenson 360 online video platform
(OVP). Squeeze 8.5 can also send video directly to unlimited publishing
destinations, including Amazon, a CDN (Akamai and Limelight), and YouTube, or
users can choose their own FTP, SFTP and folder destinations.

Pricing and Availability

Sorenson Squeeze is now available in the Sony Online Store:

About Sorenson Media

Sorenson Media ( is an award-winning provider of the
highest quality differentiated video encoding and workflow solutions. With
highly scalable cloud- and server-based transcoding solutions, desktop
encoding applications, content management and delivery services, Sorenson
Media empowers video professionals and businesses of all sizes to easily and
cost-effectively encode, transcode, manage and deliver the highest-quality
video — online and to mobile devices. Since 1995, Sorenson Media has been at
the forefront of bringing online and mobile video into the economic and
cultural mainstream. As video rapidly proliferates online, businesses and
video professionals increasingly rely on Sorenson Media's innovative solutions
and legacy of trust to meet their evolving needs.

About Sony Creative Software

Sony Creative Software inspires artistic expression with its award-winning
line of products for digital video, audio, and music production, as well as
industry-leading technology for DVD production and Blu-ray Disc™ authoring.
Sound Forge™ Pro, ACID™ Pro, and Vegas™ Pro software have defined digital
content creation for a generation of creative professionals. These signature
product lines continue to advance media production by providing powerful,
accessible tools. Today, there is a Sony Creative Software application for
every level of expertise, including a full line of consumer software based on
the company's professional applications. In addition, Sony Creative Software
produces the extensive Sony® Sound Series collection of royalty-free loops and
samples, Sony Pictures Sound Effects Series exclusive sound effects, and
Vision Series video creation assets. Further, the company provides the
industry-leading tools for enterprise-level Blu-ray Disc™ production:
Blu-print®, DoStudio Authoring, and DoStudio Encoder software. The company’s
customers span the globe and include professionals in the film, television,
video game, and recording industries, as well as students, educators, and


Sorenson Media Public Relations
Jacob Moon
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