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Silverpop Launches Advanced Mobile Messaging Capabilities



          Silverpop Launches Advanced Mobile Messaging Capabilities

Company Increases Behavioral Data Touchpoints across Multiple Channels with
Innovative Offering

PR Newswire

ATLANTA, March 5, 2013

ATLANTA, March 5, 2013 /PRNewswire/ -- Silverpop™, the only digital marketing
technology provider that unifies marketing automation, email, mobile and
social, today announces new mobile messaging capabilities that add another
dimension to the company's unique ability to deliver true multichannel,
one-to-one, campaign automation to its customers. In addition to allowing
Silverpop customers to implement automated, behavior-based SMS campaigns, the
company's centralized database ensures that the data marketers collect from
these interactions can be used to deliver a seamless, personalized and
targeted email, social and Web content experience as well.

"In today's multichannel world, in which 67 percent of the global population
uses mobile phones^1, it's imperative that marketers communicate on their
customers' terms, delivering relevant and personalized content when and where
they expect it," said Bryan Brown, director of product strategy with
Silverpop. "With our new mobile offering, not only do our clients have even
more exciting ways to engage with their contacts, but through these
interactions they will be able to learn more about each individual– collecting
valuable data that can be used to encourage them to make a purchase decision.
And with our mobile messaging and email offerings working seamlessly together
on one platform, marketers can ensure messages are as consistent, targeted and
relevant as they can possibly be." 

To make these mobile marketing capabilities possible, Silverpop has partnered
with Velti, the leading global provider of mobile marketing and advertising
technology. The functionality includes previously available features such as
email opt-in via SMS, promotional texts and text alerts, as well as new
capabilities, including the following: 

  o Text for Information – Marketers can allow their mobile customers to
    request and receive information via a texted keyword
  o Text to Screen – Marketers can make it possible for presenters, speakers
    and conference hosts to interact with attendees in real-time by displaying
    content submitted via text during a live presentation
  o Text to Vote – Marketers can deploy campaigns where mobile participants
    can cast a vote via text
  o 2-Way SMS Interactive Campaigns – Recipients can initiate a two-way
    dialogue with a company by sending a keyword via text that triggers a
    series of additional text messages based on a predefined workflow.
  o Text to Win – Marketers can enable customers to enter a contest or drawing
    by texting a keyword

Many of these new features allow marketers to take advantage of pre-developed
templates rather than having to manually build new campaigns. And the
campaigns can be cross promoted via an unlimited number of channels, including
television, radio, direct mail, Web, email and social.

Given Silverpop's unique, integrated platform, these mobile campaigns can be
part of a strategically planned multichannel approach, with data collected via
mobile devices powering email marketing campaigns and Web content, and vice
versa. Any action a recipient takes via these channels will become part of the
contact's record, ensuring that marketing communications are incredibly
consistent and reflective of preferences declared and inferred based on
behavior across channels.

"We are thrilled to work with Silverpop, a like-minded company that
understands the importance of mobile in an effective marketing strategy," said
Niles Lichtenstein, Vice President of Platforms, Velti. "In a world where the
traditional notion of a marketing funnel has been drastically altered by the
range of channels a brand can use, the mobile device becomes a critical way to
delivering highly relevant messaging at the right time and in the right
context.  The powerful combination of delivering coordinated messaging across
mobile, email and Web is a game changer for today's digital marketers."

About Velti
Velti is the leading global provider of mobile marketing and advertising
technology and solutions that enable brands, advertising agencies, mobile
operators and media to implement highly targeted, interactive and measurable
campaigns by communicating with and engaging consumers via their mobile
devices. The Velti platform, called Velti mGage™, allows customers to use
mobile and traditional media to reach targeted consumers, engage the consumer
through the mobile Internet and applications, convert them into customers and
continue to actively manage the relationship through the mobile channel. Velti
is a publicly held corporation based in Jersey, and trades on the NASDAQ
Global Select Market under the symbol VELT. For more information,
visit www.velti.com.

About Silverpop:
Silverpop is the only digital marketing technology provider that unifies
marketing automation, email, mobile, and social. Its customers achieve
superior Return on Relationship by uniquely engaging each individual based on
their behaviors and then automating personalized experiences that increase
revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to
offer a platform that is complete, not complex—so that marketers from any size
organization can easily achieve digital marketing success. The company  offers
a world-class services team, 24/7 customer support and a network of partners
to ensure that every client gets the right mix of solutions for their specific
digital marketing needs. Silverpop is trusted by more than 5,000 brands around
the globe.  Visit us at silverpop.com. 

Media Contacts:
Stacy Kirk
Manager of Corporate Communications-Silverpop 
skirk@silverpop.com
770-661-0633

^1 Tomi Ahonen Consulting Oct. 2011

SOURCE Silverpop

Website: http://www.silverpop.com
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