Nikon Releases Two New Cameras. COOLPIX A and COOLPIX L320

          Nikon Releases Two New Cameras. COOLPIX A and COOLPIX L320

  PR Newswire

  DUBAI, UAE, March 5, 2013

DUBAI, UAE, March 5, 2013 /PRNewswire/ --

Nikon today released two new compact cameras, adding to its fast-growing list
of products under the COOLPIX camera range. 

The COOLPIX A, is the first COOLPIX compact digital camera equipped with a
DX-format CMOS sensor. This means it packs the superior rendering capabilities
of a digital SLR camera with the portability of a compact digital camera. The
camera's adoption of a seven-blade iris diaphragm further allows users to
enjoy beautiful and natural blur characteristics. Various types of aberrations
are effectively reduced, demonstrating superior rendering performance
throughout the entire frame at all aperture settings. Moreover, the practical
wide-angle lens is designed with optics that maximizes the performance while
making sure the camera remains compact and portable.

 (Photo: http://photos.prnewswire.com/prnh/20130305/600487-a )

 (Photo: http://photos.prnewswire.com/prnh/20130305/600487-b )

The COOLPIX L320 is an easy-to-use digital compact camera with 16.1 effective
megapixels and an ultra-high power 26x optical zoom. Despite being one of the
smallest cameras in its class, the L320 doesn't compromise on features. It
offers a 26x optical zoom that covers a wide-angle of 22.5mm to
super-telephoto shooting at 585mm (35mm format equivalent). Equipped with 16.1
effective megapixels and a high performance lens-shift Vibration Reduction
(VR), the camera produces clear, sharp images in each shot. It also
incorporates an Easy Auto Mode for a simple and enjoyable shooting experience.

COOLPIX  A Primary Features

1.The new wide-angle 18.5mm, f/2.8 (equivalent to a 28mm angle of view in
    35mm [135] format) fixed focal length NIKKOR lens is designed exclusively
    for the COOLPIX A
2.Equipped with a DX-format CMOS sensor and the EXPEED 2 image-processing
    engine
3.An elegant, metal-feel design for a strong, durable body
4.A focus ring for operation that feels like that of a digital SLR camera,
    and an operation and monitor display that make it an excellent back-up for
    a digital SLR camera
5.Full-HD movie recording function
6.Support for a variety of new, dedicated accessories, as well as digital
    SLR camera system accessories, for complete system expansion
7.High-speed continuous shooting at approximately 4fps
8.Normal and Keep warm lighting colours auto white balance options

COOLPIX  L320 Primary Features

1.A 26x optical zoom NIKKOR lens to capture a variety of shooting scenarios
2.The high-pixel count CCD image sensor and 16.1 effective megapixels ensure
    high image quality
3.Various easy-to-use shooting functions for all scenarios
4.The approx. 230k-dot, 7.5 cm/3-in. TFT LCD monitor with anti-reflection
    coating offers superb visibility
5.AA-size batteries are compatible for reliable use

About Nikon: The multinational Nikon Corporation - headquartered in Tokyo,
Japan - has been specialized in optics and imaging since its inception
establishment in 1917. Since then, the company has led the optical industry
through numerous accolades and achievements; carving a name for itself as a
world leader in digital imaging, precision optics and photo imaging
technology.

As such, Nikon Middle East FZE (NMEF) is involved in a broad spectrum of
businesses centered on imaging products. NMEF markets and distributes consumer
and professional digital SLR cameras, NIKKOR optics, Nikon 1 and COOLPIX
digital cameras to the Middle East, Turkey and Africa.

Globally recognized for setting new standards in product design and
performance; the unique strength of the Nikon brand is attributable to the
company's unwavering commitment to quality, performance, technology and
innovation.

Contact: Press contacts: Sarah Mheidly, Hill+Knowlton Strategies,
+971-4-3344-930 sarah.mheidly@hkstrategies.com, Blossom Furtado, Nikon Middle
East FZE, +971-4-8840-947, Blossom.Furtado@nikon.com.