Circus Mashimus Brings API Excellence, Curiosity and Opportunity Under One Roof
at SXSW Interactive
Mashery Presents Developer Lounge Featuring Premier Platforms
Powering Next-Generation eHealth and Lifestyle and Social Media Apps
SAN FRANCISCO, CA -- (Marketwire) -- 03/05/13 -- Mashery, the leader
in API Management technology platforms and services, today announced
the return of its popular Circus Mashimus lounge at the SXSW
Interactive festival in Austin, TX from March 8 - 12. Circus Mashimus
offers attendees and developers alike an amazing showcase of the
world's greatest APIs powering today's most innovative apps of all
shapes and sizes.
The Main Attraction
Mashery is continuing its tradition of hosting
the Austin Convention Center's top destination for seeing the latest
in apps and app development. Visitors are encouraged to use the
Circus Mashimus lounge to network, hold meetings, power up their
mobile devices, and learn about APIs from top brands in healthcare,
lifestyle, media and more, to power today's app-driven business and
lifestyle. Circus Mashimus is conveniently located in Room 3 of the
Austin Convention Center, adjacent to the registration area.
Circus Mashimus is a prime venue open to all SXSWi badge holders,
especially those curious about the changing online face of business
in the post-website mobile app era. The memorable decor of Circus
Mashimus makes it easy to meet friends, and the prime location
creates ample opportunities for networking with forward-thinking app
and mobile thought leaders.
A Midway Abuzz With Apps
With Circus Mashimus partners showcasing
the best in public APIs and the apps they power, this is a must-see
attraction for developers and designers. This year's lounge partners
are helping lead app innovation for the mobile, social and local
lifestyle. Circus Mashimus partners join Mashery each year to
showcase the best API platforms and app development examples. This
year's partners include:
-- ACTIVE Network - Offers its API program, allowing developers direct
access to one of the most comprehensive databases of global events and
activities like summer camps, 5k runs, golf tee times, campground
reservations and classes.
-- CarePass(R) from Aetna - Showcasing the power of the CarePass
platform to help consumers manage their whole health with health and
wellness apps Zipongo, MyBreath by BreathResearch, and MOXIEfit by
-- Edmunds.com - Launching a program to recognize and reward developers
who build applications and experiences that benefit automotive
-- ESPN - Sharing its API Program and Developer Center, which make
elements of ESPN's unique content and data available for use by
developers to create products and services serving sports fans
-- FoodEssentials - Offering visitors the chance to see how its LabelAPI
powers social nutrition apps, and receive a personalized nutrition
score relevant to their needs.
-- PeerIndex - Launching its API, which gives developers access to its
Influence Graph. Also at Circus Mashimus, PeerIndex will demonstrate
the Science of Influence by visualizing top festival influencers and
their online conversation topics.
-- SurveyMonkey - Unveiling new APIs and demoing integrations with
MailChimp, Eventbrite and HootSuite. SurveyMonkey will also be
powering Mashery's annual on-site survey of technology influencer and
-- TMS - Offering OnConnect Managed Services for flexible, easy access to
the industry's finest TV, celebrity, and movie metadata.
-- Whit.li - Makes it possible and easy for enterprises to read their
customers' minds with instant, actionable social segmentation and
insight based on attitude, real interests, lifestyle and character
COME ONE, COME ALL
In addition to our API midway, guests can also step
right up for daily morning innovations and libations, plus various
happy hours and snack sessions throughout the week.
Developers, designers, tech industry buffs and do'ers, can flex their
mental muscle with questions about technology, programming, startups
and more on Monday at 2 PM, during Circus Mashimus' Developer Trivia
Happy Hour, presented by Mashery and Twilio. Teams can register at:
Visit Circus Mashimus starting Friday at 1 PM, then between 9 AM and
6 PM daily, with giveaways and raffles throughout the day, with a
daily happy hour from 4 PM - 6 PM. Attendees are also invited to
share their Circus Mashimus experience by tweeting photos from the
Mashery-sponsored, circus-themed interactive photo booth.
Mashery, the world's leading provider of API
Management technology and services, helps securely power 56,000 apps
for more than 175 top brands -- including USA TODAY, Comcast, Dun &
Bradstreet, Coca-Cola Enterprises, Aetna, CapitalOne and Expedia.
Only Mashery offers enterprises a PCI-DSS Compliant API Management
platform to build API-powered platforms for opening new distribution
channels, speeding time-to-market, and spurring innovation. Mashery
focuses on API success, from crafting platform strategy and setting
business objectives, to managing API delivery and facilitating
relationships with a network of 185,000 developers. Mashery was
founded in 2006.
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