SugarCRM Announces SugarCon 2013 “CRM for Everyone” Agenda

  SugarCRM Announces SugarCon 2013 “CRM for Everyone” Agenda

CRM thought leaders Gartner, Forrester, IBM, Pardot, VMware, author Paul
Greenberg and founder Terry Jones to keynote global user event

SugarCon 2013

Business Wire

CUPERTINO, Calif. -- March 5, 2013

SugarCRM, the market-leading customer relationship management (CRM) company
that enables effective customer engagement enterprise-wide, today announced
that the agenda for SugarCon 2013 (April 8-11, 2013) has been published and is
packed with an A-list speaker lineup of CRM experts and thought leaders,
celebrity CEOs, major global brands, and leading industry analysts. More than
1,000 customers, partners, users, developers, and implementers are expected to
attend the event, which this year is being held at the world-renowned Waldorf
Astoria New York hotel.

At SugarCon, attendees will see and hear first-hand how to leverage the latest
cloud, social, and mobile technologies so they can make individual users
enterprise-wide more effective at engaging 1:1 with customers or prospects.
Attendees will learn from the world’s most experienced CRM experts, customers,
and implementers how to help every customer-facing professional know their
customer, know what matters and when it matters, so they can speak to the
customer with one voice, and sell and support the customer as a single team.

Highlights of the agenda include:

  *More than six hours of keynote presentations from leaders in CRM,
    including Larry Augustin, CEO of SugarCRM, Terry Jones, founder and former
    CEO of, author of CRM at the Speed of Light Paul Greenberg
    of The 56 Group, LLC, and partners IBM, Pardot, and VMware.
  *Top research findings and best practices in CRM from industry analysts
    representing leading research firms. Subject matter experts include
    Gartner Research Director Patrick Stakenas; Forrester Research Vice
    President Bill Band; Esteban Kolsky, principal and founder of ThinkJar;
    Brent Leary, partner, CRM Essentials; Jesus Hoyos of Solvis Consulting and, LLC; and Jim Dickie, managing partner, CSO Insights.
  *More than 70 customer and solution innovation breakout sessions
    highlighting CRM implementation best practices and detailed case studies.
    Key customers from the United States, Europe, and Latin America
    includeEMIS, uShip, Harper, Inc., Cogburn Law, Bray International,
    Hillel,the Lindner Group, Tollpost Globe AS, Mitsubishi Brazil,, MacAllister (CAT) Rentals, the Irish Local Gov’t Management
    Agency, and USAFact.
  *Live solution demonstrations of Sugar Mobile and Sugar 7 – SugarCRM’s next
    generation CRM platform.
  *Expert-led best practices discussions, innovative platform case studies,
    and hands-on workshops on the latest SugarCRM platform.
  *App Throwdown, which is an event on April 10th to showcase the most
    innovative solutions across the Sugar ecosystem live on stage, where the
    audience can choose their favorite. This year's contestants include:
  *JeffBickart, NEPO Systems
  *ChristianWettre,W-Systems Corp
  *Aaron Win,Epicom
  *Blake Robertson,Alertus Technologies
  *Hands-on customer training at a discounted price.
  *More than 30 leading companies will be exhibiting in the SugarCon 2013
    Expo Hall. Major sponsors include IBM, Pardot, VMware, Riva,
    NextPrinciples and DocuSign.
  *Nightly networking events across New York, including the Tuesday, April 9
    Evening Gala to be held at the 230 Fifth AvenueRooftop Garden and
    Penthouse Lounge.

SugarCon 2013 is designed for anyone who interacts with customers or needs to
understand their customers better, including sales and marketing leaders,
customer data analysts, CRM IT and operations specialists, customer experience
and management leaders, and support and service leaders. For more information
on SugarCon 2013, please visit the event web site. To register for the event,
visit the registration page, and to sponsor, see the sponsorship details.

More about SugarCon 2013

The theme of SugarCon 2013 is “CRM for Everyone.” SugarCon is SugarCRM's
annual customer, developer, and partner conference. SugarCon 2013 is dedicated
to exploring the power of open CRM – enabling the collective enterprise to
work together to understand the customer so that everyone can sell, support,
and connect with customers more effectively. Through the collaboration of the
world's most experienced CRM experts, thought leaders, customers, users, and
implementers, SugarCon 2013 is designed to offer business users the
information and tools they need to help their organizations compete and thrive
in today's open landscape.

About SugarCRM

SugarCRM delivers an integrated solution that empowers every professional in a
business who interacts with the customer to excel at his or her job.
SugarCRM’s market-leading open Customer Relationship Management (CRM) platform
delivers the agility, flexibility, and security required to equip each
customer facing professional with the information and tools they need to
effectively engage with their customer. SugarCRM applications have been
downloaded more than 11 million times and currently help over 1.2M end users
across disciplines effectively engage their customers. Over 6,500
organizations have chosen SugarCRM's On-Site and Cloud Computing services over
proprietary alternatives. SugarCRM has been recognized for its customer
success and product innovation by CRM Magazine, InfoWorld and Customer
Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the
US, email, or visit You can also
connect with SugarCRM on Facebook, Twitter and YouTube.


Jay Mejia, 408-213-3748
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