Downy® and ZzzQuil® Team Up to Help Tuck in New York City

  Downy® and ZzzQuil® Team Up to Help Tuck in New York City

 During National Sleep Awareness Week, Downy and ZzzQuil will show the ‘city
        that never sleeps’ how to create a sleep-conducive environment

Business Wire

CINCINNATI -- March 5, 2013

Procter & Gamble’s (NYSE:PG) Downy and ZzzQuil understand the importance of
achieving a good night’s sleep and during National Sleep Awareness Week this
year, the brands have joined forces to help consumers create an environment
that is conducive for falling asleep. According to a recent poll by the
National Sleep Foundation (NSF)^1, one in four US adults say they suffer from
occasional sleeplessness with difficulty falling asleep at least a few times a
week. Fortunately, there are small steps people can take to help get better

“Downy Infusions Lavender Serenity® fabric softener and Downy Unstopables®
Lush in-wash scent booster are products that help create the perfect sleep
atmosphere,” said Carolina Rogoll, Downy’s Brand Manager. “There are many
things within your sleep habits that you cannot control, but the environment
should not be one of them.”

National Sleep Awareness Week Event in New York City with Downy and ZzzQuil

On Thursday, March 7^th Downy and ZzzQuil will give NYC – the ‘city that never
sleeps’ – a reason to hop into bed. The Downy and ZzzQuil Sleep Fest will be
hosted at Amtrak’s Penn Station, which services approximately 500,000
passengers each day. This event will feature beds with Downy washed sheets to
showcase the benefits of relaxing and long-lasting scents. Experts, including
Dr. Joseph Ojile, National Sleep Foundation Board Director, will be on-site
along with HGTV’s interior designer and host Taniya Nayak to discuss ways to
ensure both you and your bedroom are set up for a cozy night of sleep.

Washing sheets with Downy Infusions Lavender Serenity liquid fabric softener
makes them silky soft and soothing with a relaxing scent to create a great
environment for sleep—and for a longer-lasting scent, Downy Unstopables Lush
in-wash scent booster can be used to provide freshness that lasts up to twelve
weeks in storage.

“With my busy schedule, I can attest, there’s nothing quite as satisfying as
eight precious hours of sleep,” said Taniya Nayak, Interior Designer, HGTV.
“Sharing tips on the perfect sleep décor and the benefits of having sheets
washed in Downy are great ways to help ensure that restful sleep is attainable
for everyone!”

Of course, there are nights when even a soothing, scented sleep environment
can’t shut off the mind, and for those nights of occasional sleeplessness,
consumers can count on non-habit forming ZzzQuil from the trusted makers of
Vicks^® NyQuil^®. ZzzQuil contains diphenhydramine HCI, which helps reduce the
time it takes for a person to fall asleep so they can wake up feeling

“People who occasionally have trouble sleeping may benefit from lifestyle
changes, such as setting up a soothing sleep environment,” said Joseph Ojile,
MD, National Sleep Foundation Board Member. “However, sometimes it can still
be difficult to fall asleep, and that’s when over-the-counter sleep-aids
containing diphenhydramine HCI can be a good option to treat occasional

For more information about ZzzQuil, and tips on how to navigate occasional
sleeplessness, visit or join the conversation on the ZzzQuil
Facebook page.

Creating a Downy Night Sleep

On Wednesday, March 6^th Downy will also host a Twitter Chat with bloggers,
Audrey McClelland (Mom Generations) and Vera Sweeney (Lady and the Blog). The
hashtag for the Twitter Chat will be #DownyNightSleep. During the chat lucky
participants will be selected at random to receive a year’s supply of Downy
products and designer sheets that can be used to refresh their bedrooms and
create great sleep environments. To learn more about Downy and its events for
National Sleep Awareness Week, visit the Downy Facebook page.

About Downy

Downy® offers a line of advanced fabric care conditioning products that helps
keep clothes feeling soft and smelling fresh. Downy’s family of liquid fabric
softener includes: Ultra Downy, Downy with Febreze® Fresh Scent, Downy
Unstopables™ and Downy Infusions®. Downy also offers a variety of dryer
sheets. For more information, please visit

About ZzzQuil

ZzzQuil™, from the makers of Vicks® NyQuil®, is a non-habit forming,
over-the-counter sleep-aid that provides relief for occasional sleeplessness.
ZzzQuil contains diphenhydramine HCI, which helps to reduce the time it takes
to fall asleep, helping you to sleep soundly so you can wake up refreshed.
ZzzQuil comes in both a liquid (Warming Berry Flavor) and a LiquiCap form. It
is intended for adults and children 12 years of age and older. It is non-habit
forming and safe and effective when used according to package directions. For
more information about ZzzQuil, visit

About Procter & Gamble (NYSE: PG)

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit for the latest news and in-depth information
about P&G and its brands.

^1 National Sleep Foundation. 2011 Sleep in America Poll: Communications
Technology and Sleep. Washington (DC): The Foundation; 2011 Mar 7. Available
from: Accessed March 9, 2012.

Photos/Multimedia Gallery Available:



DeVries Public Relations (Downy)
Crystal Steadman, 646-253-0205
MSL New York (ZzzQuil)
Naomi Borno, 646-500-7656
Sherilena Strub, 513-983-3267
Andy Sullivan, 513-622-5299
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