Pandora Announces Integration with STRATA and Mediaocean Media Buying Platforms

    Pandora Announces Integration with STRATA and Mediaocean Media Buying

Thousands of Radio Buyers Now Have Automatic Access to Pandora Audience

PR Newswire

OAKLAND, Calif., March 5, 2013

OAKLAND, Calif., March 5, 2013 /PRNewswire/ -- Pandora (NYSE: P), the leading
internet radio service, today announced that its audience data will appear in
the three most popular media buying platforms, including STRATA and
Mediaocean's Donovan and Mediabank stewardship systems. Radio buyers will be
able to compare Pandora's audience data side-by-side with broadcast radio
stations across the country.


With more than $14 billion spent on U.S. spot radio advertising annually
according to the RAB, advertisers will have a more complete representation of
the radio industry that includes both broadcast and internet radio. STRATA and
Mediaocean will import Triton Digital's Webcast Metrics Local (WCML) data into
their software platforms, allowing radio buyers to view Pandora national and
local audience ratings.

Prior to the integrations, radio buyers using STRATA and Mediaocean systems
were required to manually research Pandora audience ratings. Radio buyers now
have an easy and efficient way to evaluate Pandora audience size and rankings
to make informed decisions about their media mix.

Pandora Chief Revenue Officer John Trimble said, "It's great to see STRATA and
Mediaocean embrace innovation and respond to marketplace demand. With
consumers shifting from broadcast to internet radio, it's important to have
the industry adopt technology to help advertisers make smarter planning and
buying decisions. The integrations will help advertisers understand the power
of internet radio and make the smartest buying decision at both the national
and local levels."

STRATA President/CEO John Shelton said, "Adding Pandora as a part of our
arsenal of media options for over 1,000 STRATA agencies allows our clients to
access substantial listener audiences like never before. After the launch of
Pandora in STRATA's system in January, our media buyers' reaction was
overwhelmingly positive. They are extremely excited about this opportunity to
offer Pandora to their advertising clients."

Mediaocean CEO Bill Wise said, "Mediaocean's clients—the major holding
companies and independents in North American and Europe who use our systems to
manage over $100B in media spend a year—have long expressed a desire to spend
far more heavily in digital radio generally, and Pandora specifically. We
approached Pandora last year with a new way to let that agency demand flow to
Pandora inventory, and we're glad to see that approach adopted industry-wide."

STRATA's integration was released in January 2013 and all STRATA agencies now
have access to Pandora audience data. Mediaocean is currently in beta release
with rollout to Mediabank systems in mid-March 2013 and Donovan systems by the
end of April 2013.


Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere,
through connected devices. Personalized stations launch instantly with the
input of a single "seed" - a favorite artist, song, or genre. The Music Genome
Project®, a deeply detailed hand-built musical taxonomy, powers the
personalization of Pandora® internet radio by using musicological "DNA" and
constant listener feedback to craft personalized stations from a growing
collection of more than one million tracks. Tens of millions of people turn on
Pandora every month to hear music they love.

SOURCE Pandora

Contact: Mollie Starr, Pandora Corporate Communications, +1-510-842-6996,, or Dominic Paschel, Pandora Investor Relations,
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