HealthPost, New Zealand's Largest Online Natural Health Products Retailer, Predicts Increasing Demand for Superfoods

  HealthPost, New Zealand's Largest Online Natural Health Products Retailer,
                  Predicts Increasing Demand for Superfoods

PR Newswire

COLLINGWOOD, New Zealand, March 5, 2013

COLLINGWOOD, New Zealand, March 5, 2013 /PRNewswire/ -- New Zealand based
company, HealthPost, began life over 25 years ago as a mail-order catalog
business re-selling third party health supplements. While this is a tradition
they continue to this day, the business has undergone radical change in the
quarter century since it opened. Most notably, HealthPost has begun
manufacturing a comprehensive range of 'own-label' supplements under their own
'BioBalance' brand. Executive Director, Abel Butler, credits this decision to
the advent of online shopping, and an increased focus on being at the cutting
edge of consumer demand.

"As New Zealand's largest online natural health products retailer, we've got a
well-trafficked website and a reputation as the 'go to' destination for
supplements representing the latest trends and research. All of this consumer
activity generates a large amount of data, which we are now using in turn to
develop our own products where we see the market isn't being well catered to
by existing suppliers. While this still only represents a small proportion of
our overall sales, we're really excited about being able to offer our
customers ground-breaking health products which they simply wouldn't have
access to otherwise."

What exactly are these trends and products which consumers can only access
through HealthPost? "Our current focus is on superfoods and certified organic
products," says Butler. "We're committed to sourcing the best quality products
we can by going right back to the source – and ideally making a difference to
local communities in the process." One example of this is their BioBalance
Certified Organic Virgin Coconut Oil, sourced directly from local producers in
Sri Lanka. Another is BioBalance Certified Organic Argan Oil, produced and
sold by a Moroccan Women's Collective. When queried as to the emphasis on
superfoods over more traditional capsule/tablet-type supplements, Butler had
this to say:

"It really depends on the specific product. Capsule/tablet-form supplements
will always have their place. That said, there's recently been a groundswell
of acknowledgement that 'wholefood form' health products have distinct
benefits sometimes absent from highly processed or synthesized vitamin
supplements. This is really an acknowledgement that nature typically gets it
right in the first place, and that there's often little need for a quality
ingredient to undergo extensive processing to deliver maximum benefit.
Superfoods such as Chia Seeds, Coconut Oil and Cacao are not only packed with
nutritional value, but are in a form that's likely to be readily recognized
and assimilated by the human digestive system."

Asked what he thinks is driving this trend towards people getting their health
boost from seeds and oils instead of pills and potions, Butler says it's
really quite simple. "It's consumers who are driving this trend and most
supplement companies, ourselves included, are playing catch-up. The trend
itself is only one part of a larger trend, which is the movement away from
artificial, highly-processed foods towards much more simple, wholesome ways of
looking after ourselves. We're glad to be able to play our part in this by
making top quality superfoods available to the many rather than the few."

With that being said, and so-called "functional ingredients" showing up in
everything from juice to chocolate, it seems the superfoods craze isn't going
to go away anytime soon. For one New Zealand company working hard to keep
ahead of the fickle and ever-changing trends in consumer demand, this can only
be a good thing.

For more information visit www.healthpost.co.nz or contact HealthPost on Email
or +64 3 524 8414.

Contact:
Abel Butler, Email, +6435248414

This press release was issued through eReleases® Press Release Distribution.
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SOURCE HealthPost

Website: http://www.healthpost.co.nz