Starbucks Celebrates Espresso Excellence with New Hazelnut Macchiato

  Starbucks Celebrates Espresso Excellence with New Hazelnut Macchiato

   New beverage expands Macchiato platform; popular Starbucks Tribute Blend
           ^®returns, available for limited time in K-Cup^® packs.

Business Wire

SEATTLE -- March 5, 2013

Starbucks Coffee Company (NASDAQ: SBUX) today celebrates espresso excellence
with its newest beverage, Starbucks^® Hazelnut Macchiato, available now at
participating Starbucks^® stores nationwide. One of the most popular flavors
in Starbucks^® retail stores, second only to vanilla, the decadent, layered
Hazelnut Macchiato is a delicious new way to enjoy this exceedingly popular
flavor – hot or iced.

Starbucks introduces new Hazelnut Macchiato to its core menu of espresso
beverages. (Photo: Business ...

Starbucks introduces new Hazelnut Macchiato to its core menu of espresso
beverages. (Photo: Business Wire)

“Starbucks baristas use the world’s finest espresso to craft each beverage by
hand, with unparalleled passion and expertise,” said Cliff Burrows, president,
Americas, Starbucks Coffee Company. “No beverage better demonstrates this
level of craftsmanship than our signature four-layered Macchiato, and we know
customers will love this new member of our espresso beverage family.”

The Signature Starbucks^® Macchiato

In Italian, “macchiato” simply means “marked.” A customer favorite,
Starbucks^® Caramel Macchiato is one of the company’s most popular drinks with
a loyal following. As with the beloved Starbucks^® Caramel Macchiato, the new
Hazelnut Macchiato features steamed velvety-smooth milk “marked” with our
signature, perfectly balanced espresso. The drinks are finished with a drizzle
of buttery sweet caramel for our Caramel Macchiato, and nutty, toasty-sweet
hazelnut for our new Hazelnut Macchiato. A beautifully layered drink, the
Macchiato’s flavors and textures evolve with every sip. As with our espresso
beverages, the espresso shots used in our Hazelnut and Caramel Macchiatos are
expertly pulled between 18 and 23 seconds and added to the drink within 10
seconds to help ensure a perfectly balanced, rich espresso flavor.

Starbucks Tribute Blend^® Now Available in K-Cup^® Packs

Back by popular demand, Starbucks Tribute Blend^® brings balance and
consistency in every cup and is available in whole bean, Starbucks VIA Tribute
Blend™ and, new this year and exclusive to Starbucks retail stores, Starbucks
Tribute Blend^® K-Cup^® Packs. We developed Starbucks Tribute Blend^® by
combining four of our all-time favorite coffees: aged Sumatra, sundried
Ethiopia, Papua New Guinea, and Colombia. The beans were blended after they
were individually roasted to capture the finest flavor notes from each
variety. Starbucks Tribute Blend^® suggested retail prices: 1lb bag of whole
bean: $14.95 US/$18.95 CAN, Starbucks VIA Ready Brew Tribute Blend™ 12-count:
$11.95 US / $12.95 CAN and Starbucks Tribute Blend^® K-Cup^® Packs $12.95 for
12 pack.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting high-quality arabica coffee. Today, with stores around the globe,
the company is the premier roaster and retailer of specialty coffee in the
world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at

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Starbucks Coffee Company
Alisa Martinez, 206-318-7100
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