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Teradata Hosts Marketing APEX Summit 2013, Puts Spotlight On Data-Driven Marketing

   Teradata Hosts Marketing APEX Summit 2013, Puts Spotlight On Data-Driven
                                  Marketing

Global Marketing Leaders Gather to Discuss Digital and Integrated Marketing
Management

PR Newswire

INDIANAPOLIS, March 5, 2013

INDIANAPOLIS, March 5, 2013 /PRNewswire/ --Teradata Corporation (NYSE:TDC), a
global leader in analytic data platforms, applications and services, today
unveiled the Conference Agenda for its Marketing APEX Summit 2013, the
software industry's premier Marketing technology conference focused on
Integrated Marketing Management (IMM), and the future of data-driven
marketing. The event is hosted by Teradata Applications (formerly Aprimo), a
division of Teradata Corp.

(Logo: http://photos.prnewswire.com/prnh/20120412/CL86658LOGO)

The 12th annual customer event, which brings marketers, supply chain managers,
IT executives and other Teradata customers and guests together for three days
of thought leadership, best practices exchange and hands-on training, will
take place at the Hyatt Regency in New Orleans, April 8 – 11.

For registration information and all conference details, click here.

About Marketing APEX Summit 2013

Underscoring Teradata's market leadership in the data-driven marketing arena,
the Marketing APEX Summit agenda features outstanding keynotes and track
presentations, a two-day pre-conference training curriculum, and an
invitation-only Teradata Executive Forum featuring keynotes by NBC Universal
CMO John Miller and industry expert Shelly Palmer, plus a Power Panel on "Full
Contact Marketing" with a selection of global Teradata customers. Plenary
session keynote speakers include Pulitzer Prize winning journalist Charles
Duhigg, bestselling author of The Power of Habit: Why We Do What We Do in Life
and Business, and Shelly Palmer, host of Fox Television's Shelly Palmer
Digital Living. Conference-goers will also benefit from rich networking
opportunities, hands-on educational tracks, and product demonstrations, as
well as in-depth roundtables, workshops and panels led by Teradata marketing
applications customers and business/technology partners. Teradata executive
and technology leaders will also showcase the latest developments in digital
and integrated marketing applications and services.

"Marketing APEX Summit brings together hundreds of influential marketing
executives from around the world who represent top global and industry brands,
making it much more than a user conference," said Lisa Arthur, Teradata
Applications' chief marketing officer. "Each year, our guest speakers
introduce insights that challenge the status quo and suggest new ways
data-driven marketing can transform an organization's marketing, PR, sales,
IT, inventory management and dozens of other functions. From the practical to
the provocative, there's something for everyone to learn and apply to drive
more relevant, effective marketing."

Marketing APEX Excellence Awards

Beyond its value for offering the latest industry and experiential knowledge
about Integrated Marketing Management, digital messaging and data-driven
marketing, APEX Summit 2013 attendees will also enjoy the rich culture of New
Orleans – including the opportunity to dance along with Big Bad Voodoo Daddy
-- and celebrate with their peers at the annual APEX Awards Gala, honoring
customers in multiple categories for their innovative success in using
integrated marketing applications solutions from Teradata.

Corporate sponsors of Marketing APEX Summit 2013 include: EMMcare, Brierley +
Partners, KXEN, Market Sphere, Microsoft, Numeric Analytics and Top Right,
among others. For more information about Marketing APEX Summit 2013, visit
the event website.

About Teradata

Teradata Corporation (NYSE: TDC) is a global leader in analytic data
platforms, applications and services that empower organizations to make the
best decision possible for competitive advantage. Teradata's market-leading
Integrated Marketing Management (IMM) solutions advance the productivity and
performance of marketing organizations through a data-driven approach that
simplifies the complexity of today's rapidly changing marketing environment.
To learn more about Teradata applications, visit teradata.com.

Get to know Teradata:
Twitter: https://twitter.com/teradatanews
Facebook: http://www.facebook.com/Teradata
YouTube: http://www.youtube.com/user/teradata
LinkedIn: http://www.linkedin.com/company/teradata/products

Teradata is a trademark or registered trademark of Teradata Corporation in the
United States and other countries.

SOURCE Teradata Corporation

Website: http://www.teradata.com
Contact: John Sawyer, Teradata Corporation, +1-303-601-2949,
john.sawyer@aprimo.com