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BroadSoft Enhances Xtended Incubator Program, Expanding Opportunities for Third-Party Developers, Service Providers

BroadSoft Enhances Xtended Incubator Program, Expanding Opportunities for Third-Party Developers, Service Providers 
New Third-Party Apps Being On-Boarded to the Xtended Marketplace 
GAITHERSBURG, MD -- (Marketwire) -- 03/05/13 --  BroadSoft, Inc.
(NASDAQ: BSFT) announced today that its annual Xtended Incubator
Program -- a global initiative that accelerates the development of
mobile and Unified Communications (UC) applications by providing seed
funding to third-party app developers -- has been expanded into an
on-going program thanks to its success and growth over the past few
years.  
Now operating as a year-round program, participating developers will
have expanded opportunities to earn revenues from application sales
by having their apps on-boarded and promoted in the BroadSoft Xtended
(R) Marketplace, an application ecosystem where service providers can
tap into BroadSoft's community of more than 5,000 developers to more
rapidly deliver innovative applications to their enterprise customers
and consumers.  
The benefits of the Xtended Incubator Program to developers are
powerfully illustrated by a pair of third-party developers whose apps
are currently being on-boarded to the BroadSoft Xtended Marketplace:  
Camelon IT Wallboard - A web application that displays real-time data
on BroadSoft Call Centers. The Wallboard provides a visual display of
key metrics for call centers and displays high level statistics and
triggers preset alerts. 
Speech Mobility - A pair of apps, Road Warrior and Smart Number, that
integrates speech-enabled virtual assistant functionality with
Unified Communications to provide intelligent telephony and safe
mobility.  
"BroadSoft recognizes the funding challenge developers face getting
applications from concept to customer, and by committing funding,
resources and support -- as well as access to our global customer
base of more than 500 service providers -- we aspire to accelerate
enterprise and consumer adoption of innovative applications," said
Leslie Ferry, vice president marketing, BroadSoft. "The openness of
our program allows service providers to provide input on apps their
customers want, so that developers like Camelon IT and Speech
Mobility can create apps meeting these needs."  
BroadSoft Xtended will also inco
rporate new APIs for BroadSoft
UC-One(TM), the only "open" unified communications platform for
service providers to design and introduce a comprehensive set of
communications solutions spanning across BroadSoft's product
portfolio.  
Ferry adds, "With openness built into UC-One, service providers can
easily integrate other applications designed for a broad range of
users and verticals, including healthcare, retail and education. At
the same time, third-party app developers can not only receive up to
thousands of dollars in seed funding from BroadSoft, but also earn
revenues when service providers integrate these apps with their
Unified Communications solutions." 
If you are a developer interested in participating in the BroadSoft
Xtended Incubator Program or a service provider seeking to leverage
the BroadSoft Xtended Marketplace to customers, visit here. 
About BroadSoft
 BroadSoft is the leading provider of software and
services that enable mobile, fixed-line and cable service providers
to offer Unified Communications over their Internet Protocol, or IP
network. The Company's core communications platform enables the
delivery of a range of enterprise and consumer calling, messaging and
collaboration communication services, including private branch
exchanges, video calling, text messaging and converged mobile and
fixed-line services. 
Forward-Looking Statements 
This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements may be identified by their use of
terms and phrases such as "will" and other similar terms and phrases
and include, among others, statements regarding the benefits of the
Xtended Incubator Program to service providers and whether the
selected developers and applications will accelerate the development
of mobile and unified communications services and solutions. The
outcome of the events described in these forward-looking statements
is subject to known and unknown risks, uncertainties and other
factors that could cause actual results to differ materially from the
results anticipated by these forward-looking statements, including,
but not limited to whether the Xtended Incubator Program will result
in increased revenues for BroadSoft or accelerate customer demand for
BroadSoft's products and services, whether the applications will be
broadly utilized by service providers, and those factors contained in
the "Risk Factors" sections of the Company's Form 10-Q for the
quarter ended June 30, 2012 filed with the Securities and Exchange
Commission, or SEC, on August 6, 2012 and the Company's Form 10-K for
the year ended December 31, 2011 filed with the SEC on February 29,
2012, and in the Company's other filings with the SEC. All
information in this release is as of March 5, 2013. Except as
required by law, BroadSoft undertakes no obligation to update
publicly any forward-looking statement made herein for any reason to
conform the statement to actual results or changes in its
expectations. 
Media Contacts: 
Brian Lustig
+1-301-775-6203
brian@lustigcommunications.com 
 
 
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