GET to Deliver a New Connected Entertainment Experience for Subscribers With Cisco Videoscape Unity

GET to Deliver a New Connected Entertainment Experience for Subscribers With 
Cisco Videoscape Unity 
LONDON -- (Marketwire) -- 03/05/13 --  Cable Congress 5-7 March 2013
-- Cisco (NASDAQ: CSCO) today announced that GET, a leading cable
operator in Norway, has selected the Cisco Videoscape(TM) Unity video
services delivery platform to transform its TV service and enable the
deployment of next-generation entertainment experiences, including
personalized and synchronized TV across multiple devices. 
The new video service from GET will enable flexible TV viewing in the
home and on the go, with unified broadband and TV experiences. Upon
the launch of the new service, subscribers will be able to view
content on multiple screens, with access to an extensive lineup of
linear channels -- complemented by on-demand content and digital
video recorder (DVR) functionality. 
GETs commitment to providing a future-ready video and entertainment
experience, enabled by a suite of solutions from Cisco, lays the
foundations for new functionality and services as the platform
Technology Highlights 

--  Cisco Videoscape Unity will provide GET with a unified infrastructure
    for the management of video content and applications delivered over
    cable, IP and over-the-top (OTT) to multiple devices.
--  Once in the home, content will be centrally managed through a
    connected video gateway. Utilizing the Cisco Videoscape Connected
    Video Gateway offering, the gateway device will be powered by Cisco
    Videoscape MediaHighway middleware for both set-top box and gateway
    functionality, utilizing Cisco Prime(TM) remote management
    technology to manage and enable remote diagnostics of connected
    devices within the home.
--  Whilst subscribers are on the go, Cisco's Videoscape Video Everywhere
    offering will enable access to linear content and services on
    connected media-ready devices.
--  Cisco Videoscape VideoGuard Conditional Access (CA) and Digital Rights
    Management (DRM) technology will secure the GET platform on devices
    both inside and out of the home, including set-top boxes and connected
    media-ready devices like the iPad.
--  As a roadmapped deployment, the Cisco Videoscape Snowflake user
    interface will provide a unified look and feel across devices, with
    intuitive navigation that provides streamlined access to content and
    services and addresses the capabilities of each device.
--  Providing a future-proof framework, Videoscape Unity enables the
    addition of new functionality and services, including cloud-powered
    features such as Multiscreen Cloud DVR and interactive, synchronized
    and social experiences that utilize Web-based technologies.
--  As an existing customer of both Cisco and NDS (acquired by Cisco in
    2012), GET's deployment of Videoscape Unity reinforces the vision for
    the portfolio, combining the strengths of both companies for the
    benefit of its service provider customers.

Supporting Quotes: 

--  Gunnar, Evensen, CEO, GET
     "We want to deliver our customers access to
    entertainment and information services at the touch of a button,
    seamless across any device. Through the project with Cisco we will
    fulfill this vision and provide GET customers with the most rich
    information and entertainment in the easiest and most convenient way."
    He added, "We will again change the way people consume digital
--  Yves Padrines, vice president and general manager, EMEAR, Service
    Provider Video Technology Group, Cisco:
     "We are experiencing a wave
    of innovation in European cable. The industry is going through a
    transition which is largely catalyzed by the exponential growth in
    connected devices and OTT services." He added, "The Cisco Videoscape
    Unity platform uniquely addresses the changing needs of our pay-TV
    customers now and into the future. GET is a leading and collaborative
    partner, and we are proud to support them as they lay the foundations
    for their next-generation TV experience."

Supporting Resources 

--  GET
--  Cisco
--  Cisco Videoscape Unity
--  Read: Cisco SP360 Blog

Cisco, GET, Videoscape Unity, Cisco Conductor, Next Gen TV,
Multi-screen, TV, DRM, MediaHighway, VideoGuard, Snowflake, Connected
Video Gateway, OTT 
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