(The following press release from Touch was received by e-mail. It was not 
confirmed by the sender.) 
Press Release
Beirut, Lebanon – March 4, 2013 
touch to enhance customer experience with Nokia Siemens Networks
Integrated network management solution improves operations efficiency and 
service quality 
touch, the leading mobile telecommunications operator in Lebanon, will soon be 
able to deliver an improved customer experience for its subscribers. The 
operator has selected Nokia Siemens Networks to implement its Integrated 
Network Management Solution (INMS) and related services. This solution, 
comprised of a set of solution blocks, will allow touch to cost efficiently 
improve its service operations to ensure the best service quality. 
“To enhance the quality of service for our subscribers, touch will become the 
service assurance leader in the Middle East by implementing Nokia Siemens 
Networks’ INMS,” said Wael Ayoub, COO of touch Lebanon. “We have selected 
Nokia Siemens Networks for this important milestone implementation which will 
help us increase the efficiency of our network operations, reduce maintenance 
costs, and most importantly improve the quality of voice, text messaging (SMS) 
as well as other data services for our subscribers. INMS implementation is a 
major step in the direction of touch’s vision of achieving excellence in 
customer experience management.” 
"touch and Nokia Siemens Networks share a common vision of Customer Experience 
Management (CEM) which translates into a superior service experience for 
subscribers,” said Chadi Mouchantaf, head of touch customer team at Nokia 
Siemens Networks. “With our strong CEM portfolio and rich experience in the 
deployment of customer experience management solutions, we are committed to 
further improving service quality cost efficiently for touch to satisfy its 
Under the contract, Nokia Siemens Networks will implement its INMS* including 
its NetAct network management system to enable consolidated configuration, 
monitoring and network optimization across the various technologies. The 
company’s Service Quality Manager (SQM) provides real-time service quality 
insight for touch. Nokia Siemens Networks will also deliver its consulting and 
care services for the operator. 
About Touch
On June 1, 2004, Zain (formerly known as MTC Group) the leading 
telecommunications mobile operator in the Middle East and Africa, was tendered 
a 4-year agreement by the Lebanese government to manage one of the country’s 
two existing mobile networks (Mobile Interim Company 2 – MIC2). In November 
2004, the operation was branded as mtc touch, then as touch in June 2012 and 
remains today the sole subsidiary amongst 6 others not to be owned by Zain 
Group. In collaboration with the Lebanese Ministry of Telecommunications, touch 
continues to enhance its network capacity while consistently providing its 
customers with cutting-edge products and services. It also seeks to improve the 
quality and variety of its services, without compromising on cost-effective 
About Nokia Siemens Networks
Nokia Siemens Networks is the world’s specialist in mobile broadband. From 
the first ever call on GSM, to the first call on LTE, we operate at the 
forefront of each generation of mobile technology. Our global experts invent 
the new capabilities our customers need in their networks. We provide the 
world’s most efficient mobile networks, the intelligence to maximize the 
value of those networks, and the services to make it all work seamlessly. 
With headquarters in Espoo, Finland, we operate in over 100 countries and had 
net sales of approximately 13.8 billion euros in 2012. 
Media Enquiries 
Nokia Siemens Networks
Adnan Kureshy
Head of Marketing & Communications, MEA
Phone: +971 5668 18158
Media Relations
Phone: +358 7140 02869
Zeina Torbey
PR & Media Senior Analyst
Phone: +961 7880 4044
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