Time Warner Cable Enters a Multi-Year Partnership with University of Kentucky’s Athletic Program

  Time Warner Cable Enters a Multi-Year Partnership with University of
  Kentucky’s Athletic Program

Business Wire

NEW YORK -- March 4, 2013

Time Warner Cable announced today a multi-year sponsorship agreement with the
University of Kentucky’s athletic program involving their Men’s Basketball and
Football teams. Under the agreement, Time Warner Cable will serve as an
Official Sponsor of University of Kentucky Athletics across its core video,
high speed data, Wi-Fi and home phone products and services, holding strong
in-game presence with courtside signage as well as video and LED Ribbon Board.

Time Warner Cable customers in Kentucky will have a chance to enjoy unique
customer appreciation experiences such as the opportunity to attend Coach
Stoops’ or Coach Calipari’s call-in shows, special Time Warner Cable VIP
events at the stadium, and other great experiences.

“We’re excited to partner with one of the most respected and sought after
college athletic programs in the country. Our partnership comes at the heels
of the Wildcats 2012 National Championship and it is sure to bring our
customers in Kentucky unique opportunities to stay close to the teams and
enjoy the action on the field and on the court,” said Jeffrey A. Hirsch, EVP,
Chief Marketing Officer, Residential Services of Time Warner Cable. “The
University of Kentucky’s athletic program is well positioned to deliver
exciting moments for our college sports fans.”

IMG College, the multi-media rights partner of University of Kentucky,
brokered the sponsorship, including the creative use of the school’s
intellectual property and the unique experiences which will be provided.

The partnership will encompass promotional efforts across all media platforms
including Radio spots during each football and basketball game broadcast and
TV spots during select basketball game broadcasts; print ads in the football
and men’s basketball yearbook and playbook; and digital presence on the
University of Kentucky Athletics website on www.ukathletics.com.

CAA Sports Consulting advised Time Warner Cable on the deal.

About Time Warner Cable

Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video,
high-speed data and voice services in the United States, connecting more than
15 million customers to entertainment, information and each other. Time Warner
Cable Business Class offers data, video and voice services to businesses of
all sizes, cell tower backhaul services to wireless carriers and managed and
outsourced information technology solutions and cloud services. Time Warner
Cable Media, the advertising arm of Time Warner Cable, offers national,
regional and local companies innovative advertising solutions. More
information about the services of Time Warner Cable is available at
www.twc.com, www.twcbc.com and www.twcmedia.com.


Time Warner Cable
Jeannette Castaneda
Twitter: @Jaycast29
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