IBM To Make Its Cloud Services and Software Based on Open Standards

     IBM To Make Its Cloud Services and Software Based on Open Standards

Unveils New Open Software to Help Companies Unlock Promise of the Cloud

PR Newswire

LAS VEGAS, March 4, 2013

LAS VEGAS, March 4, 2013 /PRNewswire/ --IBM (NYSE: IBM) today announced that
its cloud services and software will be based on an open cloud architecture.
This move will ensure innovation in cloud computing is not hampered by locking
businesses into proprietary islands of unsecured and difficult-to-manage
offerings. Without industry-wide open standards for cloud computing,
businesses will not be able to fully take advantage of the opportunities
associated with interconnected data, such as mobile computing and big data.

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As the first step, the company today unveiled a new cloud offering based on
open cloud standards, including OpenStack, that significantly speeds and
simplifies managing an enterprise-grade cloud. For the first time, businesses
have a core set of open source-based technologies to build enterprise-class
cloud services that can be ported across hybrid cloud environments.

"History has shown that standards and open source are hugely beneficial to end
customers and are a major catalyst for innovation," said Robert LeBlanc, IBM
senior vice president of software. "Just as standards and open source
revolutionized the Web and Linux, they will also have a tremendous impact on
cloud computing. IBM has been at the forefront of championing standards and
open source for years, and we are doing it again for cloud computing. The
winner here will be customers, who will not find themselves locked into any
one vendor — but be free to choose the best platform based on the best set of
capabilities that meet their needs."

Based on customer-driven requirements, the new software, called IBM SmartCloud
Orchestrator, gives clients greater flexibility by removing the need to
develop specific interfaces for different cloud services. With the new
software, companies can quickly combine and deploy various cloud services onto
the cloud infrastructure by lining up the compute, storage and network
resources with an easy-to-use graphical interface. The new IBM SmartCloud
Orchestrator allows users to perform the following:

  oBuild new cloud services in minutes by combining the power of
    pattern-based cloud delivery, with a graphical orchestrator for simple
    composition of cloud automation;
  oReduce operational costs by automating application deployment and
    lifecycle management in the cloud: compute, storage and network
    configuration, human task automation, integration with third party tools,
    all delivered by an integrated cloud management platform and;
  oSimplify the end user consumption of cloud services, via an intuitive
    self-service portal, including the ability to measure the cost of cloud
    services with metering and charge-back capabilities.

The development of open industry standards has proven a critical turning point
in the success of many technologies, such as the Internet and operating
systems. For cloud computing to grow and mature similar to its predecessors,
vendors must stop creating new cloud services that are incompatible. A recent
report by Booz & Company warned that without a more concerted effort to agree
on such standards, and leadership on the part of major companies, the promise
of cloud computing may never be reached.

To learn more about the importance of open source in cloud computing and how
its adoption is similar to the innovation driven by the Web, visit this video
link at:

IBM is applying its experience in supporting and validating open standards
from Linux, Eclipse and Apache to cloud computing. Working with the IT
community, IBM is helping to drive the open cloud world by:

  oCreating a 400-member strong Cloud Standards Customer Council that grew
    from about 50 members at launch;
  oSponsoring OpenStack Foundation as a platinum and founding member, and as
    one of the top code and design contributors to all OpenStack projects;
  oDriving related cloud standards, such as Open Service for Lifecycle
    Collaboration, Linked Data in the W3C and TOSCA in OASIS, to enhance cloud
    application portability;
  oDedicating more than 500 developers on open cloud projects and;
  oWorking closely with the OpenStack Foundation, along with its 8,200
    members from 109 countries and 1,000 organizations.

IBM is one of the world's largest private cloud vendors with more than 5,000
private cloud customers in 2012, which increased 100 percent year-over-year.
IBM's cloud portfolio, called SmartCloud, is based on a common code of
interoperability, allowing clients to move between IBM's private, hybrid and
public cloud services.

IBM SmartCloud Orchestrator is now available through a beta program and is
expected to be generally available later this year.

For more information about cloud offerings from IBM, visit


Colleen Haikes
Media Relations

Erica Topolski
Media Relations


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