Avery Dennison Announces Responsible Paper Procurement Policy

  Avery Dennison Announces Responsible Paper Procurement Policy

Business Wire

PASADENA, Calif. -- March 4, 2013

Avery Dennison Corporation (NYSE:AVY) announced today that it has formalized a
company-wide policy to promote responsible paper sourcing and procurement. The
policy will be available in the Reports and Downloads section of the company’s
sustainability website.

“As a leader in labeling and packaging materials and solutions, we recognize
that we have a responsibility to help our customers and our industry become
more sustainable,” said Dean Scarborough, Avery Dennison chairman, president
and CEO. “Our policy will guide us in sourcing materials responsibly, using
them more efficiently in our operations, and developing greener products from

Developed with the support of non-governmental organization Rainforest
Alliance, Avery Dennison’s policy commits the company and its businesses to:

  *Identify and disclose the sources of the pulp, natural fiber and paper in
    its labeling and packaging materials and solutions
  *Help ensure that its suppliers follow sustainable forest management
  *Evaluate and reward sound environmental performance on the part of its
    supply chain partners
  *Seek to maximize its use of recycled content and fiber sourced from Forest
    Stewardship Council-certified forestry operations
  *Work to avoid controversial fiber sources

Avery Dennison is working with external certification experts, including
Rainforest Alliance, to assess the potential risk to the company’s supply
chain of illegal timber or irresponsibly harvested fiber and develop systems
and procedures for documenting, verifying and reporting supplier performance.

“We will review our policy and commitments on a regular basis to ensure they
reflect the state of the industry and are based on the best available
scientific evidence,” Scarborough said. “Our goal is to help minimize the
environmental and social impacts of our sourcing decisions across the entire
paper lifecycle.”

Avery Dennison materials and solutions that provide sustainable advantages
include a new portfolio of Forest Stewardship Council (FSC)-certified paper
label materials; a portfolio of labeling products containing 10 to 100 percent
post-consumer waste; and a wide range of apparel labels and packaging made
from recycled and recyclable papers. In addition, 49 of Avery Dennison’s
facilities have attained FSC chain-of-custody certification. Only FSC
CoC-certified operations are allowed to label products with the FSC

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging
materials and solutions. The company’s applications and technologies are an
integral part of products used in every major market and industry. With
operations in more than 50 countries and 30,000 employees worldwide, Avery
Dennison serves customers with insights and innovations that help make brands
more inspiring and the world more intelligent. Headquartered in Pasadena,
California, the company reported sales from continuing operations of $6
billion in 2012. Learn more at www.averydennison.com.


Avery Dennison
David Frail (626) 304-2014
Investor Relations:
Eric M. Leeds (626) 304-2029
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