Neolane to Showcase Conversational Marketing Technology at Adobe Summit

  Neolane to Showcase Conversational Marketing Technology at Adobe Summit

Technology Leader to Demonstrate Solution that Integrates with Adobe Analytics
               to Provide a Truly Seamless Customer Experience

Business Wire

NEWTON, Mass. -- March 4, 2013

Conversational marketing technology provider Neolane, Inc. today announced it
is a Showcase Sponsor of Adobe Summit, The Digital Marketing Conference. This
year’s event, focused on why digital marketers are quickly becoming strategic
leaders, will include demonstrations of the integration between Neolane’s
cloud-based marketing technology with the Adobe Marketing Cloud. The
integration provides marketers with a 360-degree marketing view. Neolane is an
Adobe application partner in both email marketing and cross-channel marketing
automation. Together, Neolane and Adobe equip marketers with cross-channel
customer data and behavioral data that they can use for both insight and
execution of campaigns.

In order to accomplish a truly unified customer experience, organizations must
not only deliver a consistent message to customer segments but also to
individual consumers across multiple channels—online or offline, inbound or
outbound. By using Neolane and Adobe, marketing organizations can now deliver
more meaningful messaging and remarketing capabilities that drive new revenue
opportunities.

WHO:

  *Stephan Dietrich, President
  *Suresh Vittal, Chief Product Officer
  *Mathieu Hannouz, Senior Product Marketing Manager
  *Kristin Naragon, Manager of Strategic Alliances

WHAT: Neolane will demonstrate how it integrates with Adobe® Analytics and
additional product demos.

WHEN: Adobe Summit is taking place from March 4-8, 2013.

WHERE: Salt Palace Convention Center in Salt Lake City, UT. Neolane will be at
booth #306.

For more event details, please visit:
http://events.neolane.com/AdobeSummit2013/. For those interested in tracking
the event on Twitter, follow @neolane and use the event hashtag #AdobeSummit.

For additional information on the Neolane and Adobe partnership, please visit:
http://www.neolane.com/usa/partners/complementary-technology-providers/index.

To arrange for a media or analyst briefing, please contact
neolane@pancomm.com.

About Neolane

Neolane provides the only conversational marketing technology that empowers
organizations to build and sustain one-to-one lifetime dialogues, dramatically
increasing revenue and marketing efficiency. Born digital, withbest-in-class
email and inbound-outbound channel fusion capabilities architected into a
single code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to drive
the most sophisticated marketing strategies. Future proof, Neolane has a track
record of enabling its customers to adapt to new customer engagement
challenges and exploit opportunities more quickly than their
competition.Neolane is used by more than 400 of the world’s leading companies
including Alcatel Lucent, barnesandnoble.com, Sears Canada, Sephora Europe and
Sony Music. Visit www.neolane.com and read our blog The Cross-Channel
Conversation.

Copyright © 2013 Neolane. All Rights Reserved. All other brand names, product
names, or trademarks belong to their respective holders.

Contact:

PAN Communications for Neolane
Katelyn D’Eramo, + 1 617-502-4300
neolane@pancomm.com
 
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