Parametric Sound Signs Strategic Partnership Memorandum of Understanding

Parametric Sound Signs Strategic Partnership Memorandum of Understanding 
Includes Intellectual Property License, Product Development,
Manufacturing Agreement, and Establishment of Joint Venture to
License and Distribute Product for Greater China 
SAN DIEGO, CA -- (Marketwire) -- 03/04/13 --  Parametric Sound
Corporation (NASDAQ: PAMT), a leading innovator of audio products and
solutions, today announced that it has signed an MOU to enter into a
strategic relationship with Shanghai Industrial Investment Group
(SIIG) and Aviation Industry Corporation's (AVIC) US trade
representative Optek Electronics. The MOU has defined four key areas
of focus that include a licensing agreement, a manufacturing
agreement, a joint product development agreement, and the
establishment of a joint venture to address the Chinese market. The
Chinese market is now one of the largest markets for consumer
electronics products. 
Optek, a leading manufacturer of audio and video products for the
consumer market, will provide complete manufacturing and assembly
services at their production and testing complexes in Shenzhen and
Dongguan as part of the relationship. 
"The technical and financial resources of this partnership will allow
us to accelerate our presence into the consumer market and we expect
to be shipping products by the end of this year," said Ken Potashner,
executive chairman, Parametric Sound. "Their proven manufacturing
capability will also enable Parametric and its licensees to rapidly
scale volumes. We look forward to a long-term partnership." 
"We see this project as a significant opportunity for us," said Alan
Hsieh, managing director of Optek Electronics. "Our company has a
history of adopting the leading technology inventions within our
market segments, and we look forward to working with Parametric
Sound, a company who is leading the way with innovative technology
within the audio industry." 
About Parametric Sound Corporation
 Parametric Sound Corporation is a
pioneering innovator of directed audio solutions. With a substantial
body of intellectual property, Parametric Sound is the leading
authority in the application of acoustic technology to beam sound to
target a specific listening area without the ambient noise of
traditional speakers. The Company is targeting its technology for new
uses in consumer markets including computers, video gaming,
televisions, home audio, health care and mobile devices. For more
information, visit  
About Shanghai Industrial Investment Group
 Shanghai Industrial
Investment (Group) Co., Ltd., through its subsidiaries, engages in
the import and export of non-quota commodities in China. It is also
involved in processing and compensation trade, property development
and management, steel products trade, industrial investments, and
development zone construction, and land use management and real
estate businesses. In addition, it offers fiber optic and optical
cables, construction materials and housing equipment, and economic
and trade consulting services. Shanghai Industrial Investment (Group)
Co., Ltd. was founded in 1998 and is based in Shanghai, China. 
About Aviation Industry of China
 Aviation Industry Corporation of
China manufactures aviation equipment. The company invests, develops,
produces and markets aviation equipment, aircrafts, engines and
related parts for military and civil use. Aviation Industry offers
trade logistic, construction and asset management services.  
About Optek Electronics
 Optek Electronics was established in 2005 by
DaeYang Electronics of Korea and SIIG (Shanghai Industrial Investment
Group) of China. The main mission was to develop the Optical Display
technology namely LCD and LED TV. Together with SVA-NEC they
co-developed the "OPTEK" brand. OPTEK was the first to deploy
"FastStream" Bluetooth technology to LCD TV's wireless audio systems.
Optek Electronics has expanded into Solar Power, Optical (Blue Ray),
Automobile Electronics (In-Car Entertainment Unit), Telematics (CPND,
PND/GPS) and Healthcare/Medical/Surgical products. 
Trademark Information: HSS(R) is registered trademark of, and
HyperSound is a tradename of, Parametric Sound. All other trade names
used herein are either trademarks or registered trademarks of the
respective holders.  
Cautionary note on forward-looking statements 
This press release includes forward-looking information and
statements. Except for historical information contained in this
release, statements in this release may constitute forward-looking
statements regarding assumptions, projections, expectations, targets,
intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and information
currently available to, management. While the Company believes that
expectations are based upon reasonable assumptions, there can be no
assurances that goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect actual results
and may cause results to differ materially from those expressed in
forward-looking statements made by the Company or on its behalf. Some
of these factors include the uncertainties inherent in any new
technology joint venture, joint development and manufacturing
relationship, unanticipated delays in target dates for shipping
products to the consumer market, including manufacturing problems and
timing of customers' marketing plans, the ability to obtain customers
in target markets in a timely manner, the acceptance of existing and
future products, the impact of competitive products and pricing,
general business and economic conditions, and other factors detailed
in the Company's Annual Report on Form 10-K and other periodic
reports filed with the SEC. The Company specifically disclaims any
obligation to update or revise any forward-looking statement whether
as a result of new information, future developments or otherwise. 
Tracy Neumann
888-HSS-2150 Ext 509
Dave Mossberg
Three Part Advisors, LLC
817 310-0051 
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