Hitachi Data Systems Helps Bring Hollywood Blockbusters to the Big Screen for Soho VFX

  Hitachi Data Systems Helps Bring Hollywood Blockbusters to the Big Screen
  for Soho VFX

 Hitachi NAS Platform Provides Highly Efficient Data Management Solution for
                        Leading Visual Effects Studio

Business Wire

SANTA CLARA, Calif. -- March 4, 2013

Hitachi Data Systems Corporation (HDS), a wholly-owned subsidiary of Hitachi,
Ltd. (TSE: 6501), today announced that Toronto-based visual effects
post-production studio Soho VFX leverages Hitachi NAS Platform (HNAS) to store
and manage its most complex visual effects. In the postproduction process,
multiple terminals are needed to handle large amounts of image data quickly
and efficiently, putting a high demand on the overall performance of Soho
VFX’s IT infrastructure. To meet these demands, Soho VFX uses the high
performance and scalable Hitachi platform, which efficiently stores and
manages the massive image data and makes it secure and instantly accessible.
These capabilities lower the total cost of ownership, migrate data more
quickly, and enable more reiterations of shots because renders are completed
more quickly.

“Our relationship with Soho VFX demonstrates the importance of IT
infrastructure to key brands that cannot afford to take risks with their
mission-critical operations,” said Ravi Chalaka, vice president, Solutions
Marketing, Hitachi Data Systems. “Soho VFX has to manage challenges similar to
those of many enterprise businesses — reliability, data protection, agility,
and efficiency. Hitachi NAS Platform solves these challenges by enabling media
and entertainment companies to accelerate business operations and drive

“Hitachi NAS Platform continues to evolve with us, which is imperative due to
increased work demands and diminished timelines,” said Allan Magled,
co-founder, Soho VFX. “Things are constantly changing and thanks to Hitachi
Data Systems technology, we are able to handle it every time.”

Founded in 2002 by Allan Magled, Berj Bannayan and Mike Mombourquette, Soho
VFX is a full-service media house for 3-D animation and compositing. The list
of credits for its visual effects is long and impressive. Among the many
standouts are: “X-Men Origins: Wolverine,” “The Chronicles of Narnia: The
Lion, the Witch and the Wardrobe,” “The Twilight Saga: Breaking Dawn – Part 1
and Part 2,” and “Rise of the Planet of the Apes” for 20th Century Fox. The
studio’s current projects slated for theatrical release in 2013 and 2014
include “47 Ronin,” “Robo Cop,” “The Secret Life of Walter Mitty,” and “Jack
the Giant Slayer” for Warner Brothers. “Jack the Giant Slayer” began to be
released worldwide on February 28, 2013. As Soho VFX continues to grow and
expand its project portfolio, NAS Platform will continue to provide dramatic
scalability in capacity and performance, supporting better visual effects.

About Hitachi NAS Platform

Hitachi NAS Platform is an advanced and integrated NAS solution. It is a
powerful tool for file sharing as well as file server consolidation, data
protection and business critical NAS workloads. Hitachi NAS Platform is well
suited to data center environments as well as the workloads of medium
organizations and remote data centers.

About Hitachi Data Systems Communications, Media and Entertainment Solutions

Hitachi Data Systems provides products and services specifically designed for
CME environments. These solutions deliver dynamic capabilities that help
customers deal with critical challenges in capacity, performance and
reliability. The company’s CME portfolio spans from the Hitachi NAS Platform
to the highly scalable and reliable distributed object store,Hitachi Content
Platform (HCP) and the intelligent, easy-to-manageHitachi Unified
Storage(HUS) family.

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About Hitachi Data Systems

Hitachi Data Systems provides information technologies, services and solutions
that help companies improve IT costs and agility, and innovate with
information to make a difference in the world. Our customers gain compelling
return on investment (ROI), unmatched return on assets (ROA), and demonstrable
business impact. With approximately 5,900 employees worldwide, Hitachi Data
Systems does business in more than 100 countries and regions. Our products,
services and solutions are trusted by the world's leading enterprises,
including more than 70% of the Fortune 100 and more than 80% of the Fortune
Global 100. Visit us at

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global
electronics company with approximately 320,000 employees worldwide. Fiscal
2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen
($117.8 billion). Hitachi will focus more than ever on the Social Innovation
Business, which includes information and telecommunication systems, power
systems, environmental, industrial and transportation systems, and social and
urban systems, as well as the sophisticated materials and key devices that
support them. For more information on Hitachi, please visit the company's
website at

© Hitachi Data Systems Corporation 2013. All rights reserved. HITACHI is a
trademark or registered trademark of Hitachi, Ltd. Innovate With Information
is a trademark or registered trademark of Hitachi Data Systems Corporation.
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