Starwood Hotels and Resorts Relocates Global Headquarters to Dubai for Month-Long Immersion

  Starwood Hotels and Resorts Relocates Global Headquarters to Dubai for
  Month-Long Immersion

     CEO and Senior Leadership Team to Conduct Day-To-Day Business Out of
                  Dubai,The New Crossroads of Global Travel

  Following Insightful Relocation to China in 2011, Move to UAE Will Further
 Strengthen Starwood’s Global Vantage and Bring Company Closer to Key Growth

Business Wire

DUBAI, United Arab Emirates -- March 4, 2013

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the
beginning of a month-long relocation of its global headquarters from Stamford,
CT to Dubai. From now until April 5^th, Starwood President & CEO Frits van
Paasschen and the company’s top executives will conduct day-to-day business
from Dubai, an increasingly important global destination and travel hub.
Following the company’s successful relocation to China in June 2011, this
second leadership move reflects Starwood’s innovative management approach to
cultivating a more global culture by understanding, appreciating and
leveraging different societal perspectives and approaches to business and

“With 80 percent of Starwood’s pipeline coming from rapidly growing markets,
it is simply not possible to lead a truly global business from a boardroom in
Connecticut,” said van Paasschen. “Rising wealth and ever greater global
connectivity are creating a once-in-a-lifetime growth opportunity for our
business – by fueling new demand, changing travel patterns, and entirely new
travel markets. Dubai epitomizes this changing face of travel, and we expect
this relocation will deepen our relationships with partners, associates and
customers. Just as with our one-month relocation to China in 2011, our time
in-market will spark new ideas that will fortify our position as the most
global high-end hotel company.”

During the course of the relocation, more than 200 Starwood executives and GMs
from the U.S., Europe, Asia and Latin America will travel to Dubai as the
company runs day-to-day operations almost 7,000 miles and a nine-hour time
zone away from its usual HQ outside New York City. The team will meet with
associates, customers, owners and prospective developers in the UAE and also
take advantage of Dubai’s location for business travel to destinations
including Mumbai, Addis Ababa, Jeddah, Dushanbe and Kuwait.

To visually narrate the month’s journey, Starwood today debuted Tumblr and
Instagram accounts. Please follow the relocation at and

Dubai Illustrative of “New Golden Age of Travel”

Dubai is a natural choice for Starwood’s second month-long senior leadership
relocation as the city is situated eight hours from two-thirds of the world’s
population and is a global gateway at the crossroads of East and West and the
developed and rapidly growing economies. The Middle East continues to evolve
as an international business and leisure travel hub with Dubai now home to
many multinational corporations, consultants, banks and university campuses.
In 2012, Dubai International Airport counted approximately 58 million
visitors, a number which is expected to grow at annual rates above ten
percent, and the airport is expected to be the world’s largest in terms of
international passenger traffic by 2015.

“Globalization is accelerating new trade patterns, capital flows and wealth
creation: this translates to more people from more places traveling to more
destinations than ever before,” said van Paasschen. “We are on the cusp of a
new Golden Age of Travel, and Dubai is at the epicenter of this sea change.”

Along with changing travel patterns, Starwood has seen a significant increase
in demand for luxury in all corners of the world, including the Middle East.
As the most global high-end hotel company with nearly twice as many rooms as
Marriott or Hilton in emerging markets, Starwood is uniquely positioned to
capitalize on the record number of people entering the ranks of the very
wealthy and developing a taste for luxury.

With the opening of W Doha in 2009, Starwood introduced a new luxury hotel
category in the Middle East, and plans are underway to open new W hotels in
Amman, Muscat, and Abu Dhabi as well as two W properties in Dubai. Following
the W brand’s debut, Starwood introduced its St. Regis brand into the Middle
East with the 2011 opening of The St. Regis Saadiyat Island Resort (Abu
Dhabi). St. Regis has since opened in Doha and will this year unveil a second
St. Regis hotel in Abu Dhabi, located on the Corniche. Future St. Regis
openings in the region include The St. Regis Cairo, The St. Regis Amman, and
The St. Regis Dubai. Starwood also continues to grow its Luxury Collection
brand in the UAE and will debut in the Emirate of Ajman in 2014.

Diverse Viewpoints Needed to Succeed Globally

Starwood’s roots in the Middle East date back nearly 50 years. This
first-mover advantage has put Starwood in a leadership position in the region,
with 45 hotels and another 30 under development. In Dubai alone, Starwood has
14 hotels and another six in the pipeline. That makes Dubai Starwood’s second
largest market in the world behind New York City. The company’s Middle East
footprint is set to grow by about 70 percent over the next five years thanks
to Starwood’s brand strength, local know-how and long-standing relationships.

“Working day-to-day in a different market allows you to see the world through
a different lens,” said van Paasschen. “The insights that come from
experiences like this move make us more agile in today’s rapidly changing
world. As a company, we make better and faster decisions thanks to the diverse
viewpoints of our leaders and associates. These trips allow us to listen
firsthand to what our associates around the world have to say.”

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,134 properties in nearly 100 countries
and 171,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton,
Aloft®, and ElementSM. The Company boasts one of the industry’s leading
loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and
redeem points for room stays, room upgrades and flights, with no blackout
dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier
provider of world-class vacation experiences through villa-style resorts and
privileged access to Starwood brands. For more information, please visit

Note: This press release contains forward-looking statements within the
meaning of federal securities regulations. Forward-looking statements are not
guarantees of future performance and involve risks and uncertainties and other
factors that may cause actual results to differ materially from those
anticipated at the time the forward-looking statements are made. Further
results, performance and achievements may be affected by general economic
conditions, including the duration and severity of any global or regional
economic downturns, the availability of financing alternatives at acceptable
terms, the impact of war and terrorist activity, business and financing
conditions, foreign exchange fluctuations, cyclicality of the real estate
(including residential) and the hotel and vacation ownership businesses,
operating risks associated with the hotel, vacation ownership and residential
businesses. These risks and uncertainties are presented in detail in our
filings with the Securities and Exchange Commission. Although we believe the
expectations reflected in such forward-looking statements are based upon
reasonable assumptions, we can give no assurance that our expectations will be
attained or that results will not materially differ. We undertake no
obligation to publicly update or revise any forward-looking statement, whether
as a result of new information, future events or otherwise.


Starwood Hotels & Resorts:
Stacy Trevino, 203-964-4661
Carrie Bloom, 203-964-5755
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