Mellanox Introduces the “Generation of Open Ethernet” First Open Switch Initiative

  Mellanox Introduces the “Generation of Open Ethernet” First Open Switch
  Initiative

 Generation of Open Ethernet™ delivers freedom and flexibility to adjust and
   optimize data center connectivity for maximum utilization and efficiency

Business Wire

SUNNYVALE, Calif. & YOKNEAM, Israel -- March 4, 2013

Mellanox® Technologies, Ltd. (NASDAQ: MLNX; TASE: MLNX), a leading supplier of
high-performance, end-to-end interconnect solutions for data center servers
and storage systems, today launched the “Generation of Open Ethernet”
initiative, an alternative approach to traditional closed-code Ethernet
switches, which provides customers with full flexibility and freedom to
custom-design their data center in order to optimize utilization, efficiency
and overall return on investment. With this new approach, Mellanox is taking
Software Defined Networking (SDN) to the next level and opening the source
code on top of its existing Ethernet switch hardware.

For years, Ethernet switch vendors have locked down their solutions, providing
no choice or flexibility for their users. In the era of cloud computing and
Web 2.0 applications, IT managers must control their data center network in
order to achieve higher levels of utilization and scalability. The trend of
open source traditionally focused only on operating systems, standards and
applications. Mellanox is taking this initiative and is leading the
“Generation of Open Ethernet” to enable the next era of open data centers by
expanding open source into the data center infrastructure.

The market’s move toward SDN and open source networking offers a variety of
advantages that help drive data center productivity currently not found with
traditional proprietary software. Today’s OpenFlow and SDN implementations are
not delivering on the promise, since vendors continue to lock their networking
OS, providing a narrow SDN API to some of the Ethernet switch’s functionality.
Mellanox Open Ethernet is the only framework that eliminates proprietary
software and encourages the development of an ecosystem environment focused on
building Ethernet switch software to move innovation forward. Open Ethernet
also includes the capability to fully customize, through the open code, a
variety of open source management software packages, support standard OpenFlow
controllers, and more. Open Ethernet is supported on Mellanox’s 10/20/40/56GbE
switches, with forward compatibility to future Mellanox Ethernet solutions.

“The current landscape of proprietary Ethernet switches limits the foundation
of compute and storage clouds and Web 2.0 infrastructures. We are excited to
facilitate change and to lead the new generation of Open Ethernet that will
enable a more open and collaborative world,” said Eyal Waldman, president, CEO
and chairman of the board of Mellanox Technologies. “Mellanox Open Ethernet
allows users to gain control of their network and data center, and to achieve
higher utilization, efficiency and return on investment, and will enable our
customers to add differentiation and competitive advantages in their
networking infrastructure. We have been seeing wide and strong support for
this initiative from our partners and users, and expect to see a growing
community around our initiative.”

Open Ethernet is the latest value-add to further Mellanox’s line of switch
solutions which provide customers with the world’s best price/performance
ratio in the industry. With lower latency and dramatically lower power
consumption, Mellanox delivers solutions with the highest density and overall
ROI available anywhere in the marketplace.

Supporting Resources:

  *Learn more about Mellanox’s Open Ethernet
  *Learn more about Mellanox’s complete 10GbE solution
  *Learn more about Mellanox’s complete 40GbE solution
  *Follow Mellanox on  Twitter  and Facebook

About Mellanox

Mellanox Technologies is a leading supplier of end-to-end InfiniBand and
Ethernet interconnect solutions and services for servers and storage. Mellanox
interconnect solutions increase data center efficiency by providing the
highest throughput and lowest latency, delivering data faster to applications
and unlocking system performance capability. Mellanox offers a choice of fast
interconnect products: adapters, switches, software and silicon that
accelerate application runtime and maximize business results for a wide range
of markets including high performance computing, enterprise data centers, Web
2.0, cloud, storage and financial services. More information is available at
www.mellanox.com.

Mellanox, BridgeX, ConnectX, CORE-Direct, InfiniBridge, InfiniHost,
InfiniScale, MLNX-OS, PhyX, SwitchX, Virtual Protocol Interconnect and
Voltaire are registered trademarks of Mellanox Technologies, Ltd. Connect-IB,
CoolBox, FabricIT, Mellanox Federal Systems, Mellanox Software Defined
Storage, MetroX, MetroDX, Mellanox Open Ethernet, Open Ethernet, ScalableHPC,
Unbreakable-Link, UFM and Unified Fabric Manager are trademarks of Mellanox
Technologies, Ltd. All other trademarks are property of their respective
owners.

Contact:

Mellanox Technologies, Ltd.
Press/Media Contact
Waggener Edstrom
Ashley Paula, +1-415-547-7024
apaula@waggeneredstrom.com
or
USA Investor Contact
Mellanox Technologies
Gwyn Lauber, +1-408-916-0012
gwyn@mellanox.com
or
Israel Investor Contact
Gelbart Kahana Investor Relations
Nava Ladin, +972-3-6074717
nava@gk-biz.com