Honeysuckle White® and Shady Brook Farms® turkey brands, Disney team for
'Wreck-It Ralph' Blu-ray™ release
Disney, Cargill turkey brands, offer consumers $5 rebate with Blu-ray Combo
Pack and meat purchase during spring promotion
WICHITA, Kan., March 4, 2013
WICHITA, Kan., March 4, 2013 /PRNewswire/ -- 'Wreck-It Ralph,' Walt Disney
Pictures' hit arcade game-hopping animated adventure that was released
theatrically in late 2012, is featured with Cargill's Honeysuckle White and
Shady Brook Farms turkey brands in a springtime promotion that offers
consumers a $5.00 mail-in rebate when they purchase a fresh turkey product and
a Blu-ray combo pack. The promotion kicks off March 5 with the 'Wreck-It
Ralph' Blu-ray release, and runs through April 30.
The Cargill turkey brand/'Wreck-It Ralph' promotion utilizes an array of
marketing tools to create consumer awareness and leverage sales of turkey
products and the Blu-ray Combo pack, including a Sunday, March 10, national
free-standing newspaper insert detailing the mail-in rebate. More than 7
million packages of Honeysuckle White and Shady Brook Farms turkey products
will receive promotional packaging during an eight-week timeframe. Packaging
includes a QR (quick response) code and website address for consumers to
quickly access the mail-in rebate form from their mobile devices.
Additionally, point-of-purchase materials for retailers include static clings,
wobblers, shelf talkers, posters, rail strips, backer boards and signs will be
provided. Advertising in support of the promotion will be featured on recipe
websites such as All Recipes, as well as on Facebook and Google and the
Honeysuckle White and Shady Brook Farms websites.
"The 'Wreck-It Ralph' promotion follows our highly successful fall 2012
mail-in rebate promotion in support of the Blu-ray release of Disney-Pixar's
'Brave,' and we are delighted to tie-in again with Disney for what promises to
be another terrific animated feature film Blu-ray release," said Mary
Richardson, Honeysuckle White and Shady Brook Farms marketing manager. "Our
nutritious, delicious and easy-to-prepare turkey products are a great fit with
Disney's family-oriented animated feature films."
From Walt Disney Animation Studios, 'Wreck-It Ralph' takes viewers on a
hilarious journey. For decades, Ralph (voice of John C. Reilly) has played
the bad guy in his popular video game. In a bold move, he embarks on an
action-packed adventure and sets out to prove to everyone that he is a true
hero with a big heart. As he explores exciting new worlds, he teams up with
some unlikely new friends including feisty misfit Vanellope von Schweetz
(voice of Sarah Silverman). The film is directed by Rich Moore, ("The
Simpsons," "Futurama") recipient of the 2013 Annie Awards (Animated Film
Society) for Best Director and Best Picture for his work on 'Wreck-It Ralph'.
'Wreck-It Ralph' features an all-star voice cast including Jack McBrayer as
the voice of Fix-It Felix Jr. and Jane Lynch as the voice of Sgt. Calhoun,
plus breakthrough bonus features that take viewers even deeper into the world
of video games. Disney's 'Wreck-It Ralph' has something for every player.
Over an hour of all-new bonus material is featured on the Digital and Blu-ray
Combo Pack, including deleted and alternate scenes, plus the Academy
Award^®-winning animated short 'Paperman' (Best Animated Short Film, 2012) and
Cargill is an international producer and marketer of food, agricultural,
financial and industrial products and services.Founded in 1865, the privately
held company employs 142,000 people in 65 countries.Cargill helps customers
succeed through collaboration and innovation, and is committed to applying its
global knowledge and experience to help meet economic, environmental and
social challenges wherever it does business.For more information, visit
Cargill.com and its news center.
About The Walt Disney Studios:
For more than 85 years, The Walt Disney Studios has been the foundation on
which The Walt Disney Company (DIS: NYSE) was built. Today, the Studio brings
quality movies, music and stage plays to consumers throughout the world.
Feature films are released under four banners: Walt Disney Pictures, which
includes Walt Disney Animation Studios and Pixar Animation Studios,
Disneynature, Touchstone Pictures and Marvel. Original music and motion
picture soundtracks are produced under Walt Disney Records and Hollywood
Records, while Disney Theatrical Group produces and licenses live events,
including Broadway theatrical productions, Disney on Ice and Disney LIVE!. For
more information, please visit www.disney.com.
Contact: Mike Martin, +1-316-291-2126, email@example.com
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