Media General Launches New "Advanced Digital Solutions" Marketing Service
RICHMOND, Va., March 4, 2013
RICHMOND, Va., March 4, 2013 /PRNewswire/ -- Media General, Inc. (NYSE: MEG),
a broadcast television and digital media company, has launched Advanced
Digital Solutions (ADS), a new marketing and advertising service. ADS offers
Media General advertising clients a full suite of digital solutions that can
reach targeted consumers in any U.S. market and across all desktop and mobile
"Our Advanced Digital Solutions service allows Media General's advertisers to
reach targeted audiences regardless of location, through local and national
websites," said Andy Lobred, vice president, digital media, for Media General.
"We can provide solutions across all our markets, while also serving the needs
of customers outside our traditional geographic boundaries. For the first
time, we are able to provide one-stop shopping for all digital advertising
needs that our customers may have."
"The ability to target based on geography, content, behavior, income or device
ensures our advertisers that they are reaching the people they want to reach,"
said Mr. Lobred. "The ADS service gives our customers unparalleled choices to
connect with their target consumers."
ADS enhances Media General's ability to serve the comprehensive needs of its
advertising customers, which supports the company's plans for continued growth
in digital media revenues across all digital platforms. Through a network of
partner agencies, Media General sellers access the largest marketplace of
premium ad inventory and serve it to targeted consumers via display, mobile,
video, email and search engine marketing platforms. Advanced reporting tools
provide detailed performance metrics, and effective management of optimization
ensures maximum reach.
About Media General
Media General is a leading provider of news, information and entertainment
across 18 network-affiliated broadcast television stations and their
associated digital media and mobile platforms. The company's stations serve
consumers and advertisers in strong local markets, primarily in the Southeast.
Media General's network affiliates include eight NBC stations, eight CBS
stations, one ABC station and one CW station. One-third of the company's
stations operate in the Top 50 markets in the United States. Media General's
stations reach more than one-third of TV households in the Southeast and more
than 8 percent of U.S. TV households. Media General entered the television
business in 1955 when it launched WFLA-TV in Tampa, Florida, as an NBC
affiliate. Today, WFLA is the company's largest TV station, operating in the
14th largest DMA in the United States.
Contact Media General
Additional information about Media General is available on its web site
www.mediageneral.com or by contacting Liz Cleal, Communications Manager, at
(804) 887-5049 or firstname.lastname@example.org.
SOURCE Media General, Inc.
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