The Scientific American Open Innovation Pavilion Launches with Innovation Challenges for Science and Technology Enthusiasts

The Scientific American Open Innovation Pavilion Launches with Innovation 
Challenges for Science and Technology Enthusiasts 
NEW YORK, March 4, 2013 /CNW/ - Today marks the launch of the Scientific 
American Open Innovation Pavilion, jointly hosted on 
http://www.innocentive.com/pavilion/scientific-american and 
http://www.scientificamerican.com/openinnovation. The online hub to foster 
scientific collaboration and open innovation is the result of a partnership 
between InnoCentive, Inc., the global leader in open innovation, 
crowdsourcing, and prize competitions, and Scientific American, the leading 
authoritative publication for science in the general media. 
The Scientific American Open Innovation Pavilion launches with four Challenges 
selected to appeal to problem solvers unique to both the InnoCentive and 
Scientific American audiences: 


    --  Algorithm for Matching Latent Fingerprints:
        https://www.innocentive.com/ar/challenge/9932941
    --  Design of Student-centric Websites for Open-Enrollment Colleges
        and
        Institutions:https://www.innocentive.com/ar/challenge/9933168
    --  Breakthrough Health Tech Modifications - Consumer Technology
        that Improves
        Health:
        https://www.innocentive.com/ar/challenge/9933294
    --  Support Plate Replacement for Humanitarian Air Drops:
        https://www.innocentive.com/ar/challenge/9932740

Commercial organizations, government agencies, and non-profits (known as 
'Seekers') are able to post 'Challenges' on the Scientific American Open 
Innovation Pavilion. These 'Challenges' are well-articulated descriptions of 
scientific and technical problems that require innovative solutions. The 
Scientific American Open Innovation Pavilion provides these 'Seekers' with 
unprecedented access to a global pool of problem solvers, including 
InnoCentive's existing 285,000-person-strong solver network and Scientific 
American's audience of five million monthly visitors to ScientificAmerican.com.

"We are truly thrilled to see the fruits of our joint collaboration to bring 
the Scientific American Open Innovation Pavilion to life," said Jen-Ling Liu, 
InnoCentive's Vice President of Strategic Alliances. "We are equally delighted 
by our expanded relationship with Nature Publishing Group, and by the exciting 
opportunities for solving important challenges facing our world that the new 
Pavilion will provide to both Seekers and Solvers alike."

"NPG is pleased to expand its relationship with InnoCentive," said Steven 
Inchcoombe, Managing Director, Nature Publishing Group. "InnoCentive is well 
placed to help organizations partner with the scientific community to solve 
problems. The Scientific American Open Innovation Pavilion will allow these 
organizations to reach millions of new problem solvers who are science and 
technology enthusiasts."

"We are excited to offer our readers opportunities to challenge themselves by 
presenting them real problems to solve," said Mariette DiChristina, Editor in 
Chief of Scientific American.

The Scientific American Open Innovation pavilion marks the growth of 
InnoCentive's collaboration with Nature Publishing Group (NPG), Scientific 
American's parent organization. In June 2009, InnoCentive and NPG launched the 
nature.com Open Innovation Pavilion, which is hosted on InnoCentive.com and 
nature.com, http://www.nature.com/openinnovation.

The Scientific American Open Innovation Pavilion is one of several Scientific 
American initiatives that center around solving real life science challenges. 
Since May 2011, the magazine has actively promoted citizen science projects at 
http://www.scientificamerican.com/citizen-science. In 2012, Scientific 
American launched the Science in Action Award, powered by the Google Science 
Fair, which recognizes a project by young scientists that addresses a social, 
environmental or health issue to make a practical difference in the lives of a 
community.

AboutScientific American

Scientific American is at the heart of Nature Publishing Group's consumer 
media division, meeting the needs of the general public. Founded in 1845, 
Scientific American is the oldest continuously published magazine in the U.S. 
and the leading authoritative publication for science in the general media. 
Together with scientificamerican.com and 14 local language editions around the 
world it reaches more than 5 million consumers and scientists. Other titles 
include Scientific American Mind and Spektrum der Wissenschaft in Germany. 
Scientific American won a 2011 National Magazine Award for General Excellence. 
For more information, please visit http://www.scientificamerican.com.

About InnoCentive

InnoCentive is the global leader in crowdsourcing innovation problems to the 
world's smartest people who compete to provide ideas and solutions to 
important business, social, policy, scientific, and technical challenges. Our 
global network of millions of problem solvers, proven challenge methodology, 
and cloud-based technology combine to help our clients transform their 
economics of innovation through rapid solution delivery and the development of 
sustainable open innovation programs. For more than a decade, leading 
organizations such as AARP Foundation, Air Force Research Labs, Booz Allen 
Hamilton, Cleveland Clinic, Eli Lilly & Company, EMC Corporation, NASA, Nature 
Publishing Group, Procter & Gamble, Scientific American, Syngenta, The 
Economist, Thomson Reuters, and the U.S. EPA have partnered with InnoCentive 
to rapidly generate innovative new ideas and solve problems faster, more cost 
effectively, and with less risk than ever before. For more information, visit 
http://www.innocentive.com, email info@innocentive.com, or call 1-855-CROWDNOW 
(U.S.) or +44(0)-207-935-0827 (International).

Rachel Scheer (Corporate Public Relations) Nature Publishing Group 
r.scheer@us.nature.com T: +1-212-451-8569

SOURCE: Nature Publishing Group and InnoCentive

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CO: Nature Publishing Group and InnoCentive
ST: New York
NI: PUB 

-0- Mar/04/2013 15:48 GMT