Firehouse Subs® Races to the Motorsports Finish Line with Coca-Cola® Sweepstakes

     Firehouse Subs® Races to the Motorsports Finish Line with Coca-Cola®

PR Newswire

JACKSONVILLE, Fla., March 4, 2013

JACKSONVILLE,Fla., March 4, 2013 /PRNewswire/ --Inspired by the success of
their Coca-Cola Freestyle^® fountain relationship, Firehouse Subs and
Coca-Cola are teaming up once again, this time to rev up the engines of
Firehouse Subs fans and stock car racing enthusiasts alike with a national

From February 24 to April 21, Coca-Cola is running a Coca-Cola Photo Finish
sweepstakes at Firehouse Subs locations where a Coca-Cola Racing Family member
will be individually assigned to each of Firehouse Subs five regions, and a
life-size cutout of the member is displayed in each restaurant. The
participating Coca-Cola Racing Family members are Joey Logano, representing
the Georgia and Gulf region, Greg Biffle, representing the West and Central
region, Danica Patrick, representing the Florida region, Denny Hamlin,
representing the South region, and Tony Stewart, representing the Mid-Atlantic

Firehouse Subs guests are encouraged to visitlocal restaurants to snap a
photo with the cutout to be entered to win the Coca-Cola Photo Finish contest.
Guestssubmit their photos via text, on or through US
Mail. One grand prize winner will win a Coca-Cola Ultimate NASCAR Fan
Experience,including two tickets to the 2013 NASCAR Sprint Cup Series™ race
at Atlanta Motor Speedway, a ride-along with a Coca-Cola Racing Family member,
airfare and hotel for two and a $500 cash gift card. Additionally, all
participants in the region with the most entries will be awarded access to a
Firehouse Pit Stop Bonus of a free medium sub from 5-6 p.m. on Sunday, May 5,
valid for the first 100 guests.Grand prizedrawing will be heldaround April
30, 2013 and the winner will be notified via email, phone, text or US Mail.
Official rules for the promotion are available at

"Firehouse Subs is excited to partner with Coca-Cola and provideguests an
incredible opportunity to experience the thrill and excitement of a NASCAR
race," says Firehouse Subs Director of Brand Marketing Kristen Majdanics.
"Stock car racing fans are known for their passion and enthusiasm for the
sport, and in much the same way that Firehouse Subs is dedicated to
extinguishing a firefighter-size appetite, we're thrilled that Coca-Cola is
able to connect Firehouse Subs to loyal racing fans nationwide."

Coca-Cola Freestyle is a revolutionary, touchscreen-operated beverage
dispenser that offers more than 100 brands, including waters, sports drinks,
lemonades and sparkling beverages. Firehouse Subs was the first national
restaurant chain to launch Coca-Cola Freestyle® fountains in allrestaurants.
With Coca-Cola Freestyle, visitors to Firehouse Subs locations across the
nation have the ability to create their own personal and customized drinks at
their fingertips.

Firehouse Subs is a fast casual restaurant chain with a passion for Hearty and
Flavorful Food, Heartfelt Service and Public Safety. Founded by former
firefighters and brothers Chris Sorensen and Robin Sorensen, Firehouse Subs is
a brand built on decades of fire and police service, the highest quality meats
and cheeses piled high, steaming hot subs, and its commitment to saving lives
through the creation of Firehouse Subs Public Safety Foundation. The founders
are the real deal, the food is their creation, and the company is built upon a
family of franchise operators that share their same passion for serving
others. Firehouse Subs consistently ranks No. 1 among fast casual brands in
the categories of food quality, taste and flavor, and friendly service; for
the last two years Franchise Business Review has ranked it No. 1 in franchisee
satisfaction, and in 2012, the brand earned first place honors in the sandwich
category in the Nation's Restaurant News Consumer Picks study.

35 states
591 restaurants
Headquarters: Jacksonville, Fla.


About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features
16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
more than 1.8 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey at, followon Twitter at or check
out our blog, Coca-Cola Unbottled, at 

SOURCE Firehouse Subs

Contact: Carly Kirkland, The Zimmerman Agency, +1-850-668-2222,
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