Brookdale Selects RealPage® Senior Contact Center

  Brookdale Selects RealPage® Senior Contact Center

  RealPage will serve as Brookdale’s marketing service provider, delivering
                   managed and verified prospect referrals

Business Wire

CARROLLTON, Texas -- March 4, 2013

Today, Brookdale Senior Living, the largest owner and operator of senior
communities in the United States, selected RealPage, Inc. (NASDAQ: RP) to
provide management of all inbound marketing prospect calls through RealPage
Senior Contact Center, the nation’s largest contact center dedicated to the
senior housing industry.

“One of the biggest challenges our clients have is making on-site staff, who
in addition to inbound requests are focused on client satisfaction and
retention, available 24/7 for revenue generating calls,” said Mike Daley,
president, RealPage Contact Center. “Our contact center is designed to enable
owners and managers the ability to lease more units, reduce overall marketing
expenses and free-up on-site leasing staff to focus on resident experience and

Serving as a client’s lease marketing center, RealPage Senior Contact Center
handles all of the client’s inbound marketing responsibilities from answering
leasing calls and emails, to scheduling site appointments and tours, to
real-time management and tracking of prospect leads. Through conversations
with trained senior housing specialists, phone calls, emails and chat
interactions are answered on time, in a friendly and professional manner.

Before engaging RealPage, Brookdale Senior Living’s prospect referral calls
were answered by a sales counselor at the individual community level. “With
the large number of calls we received on a daily basis, both through our
Internet presence as well as through print media, and with the busy schedules
of our sales associates, they are not always available to take a call while
continuing to provide the service our customers had come to expect from
Brookdale,” said Jim Pusateri, senior vice president of sales with Brookdale.
“Since implementing the RealPage Senior Contact Center, we now have the
ability to collect phone numbers from 93% of incoming calls.”

“With RealPage Senior Contact Center, their housing specialists take the hard
work and enormous cost out of lead generation, and take it to the next level,”
added Pusateri. “Not only do they act as the face of each individual property,
handling prospect calls and emails with a database of every aspect of the more
than 600 senior living communities we own or manage, but they provide us the
verified prospect information we need to nurture each lead into a resident.”

RealPage Senior Contact Center is part of the RealPage Senior Living solution,
a completely integrated Care Management, Community Management and Marketing
Management platform that helps owners and managers attract more residents and
improve the living and care experience enjoyed by those residents.

About RealPage

Located in Carrollton, Texas, a suburb of Dallas, RealPage provides on demand
(also referred to as “Software-as-a-Service” or “SaaS”) products and services
to apartment communities and single family rentals across the United States.
Its on demand product lines include OneSite® property management systems that
automate the leasing, renting, management, and accounting of conventional,
affordable, tax credit, student living, senior living and military housing
properties; LeaseStar™ multichannel managed marketing that enables owners to
originate, syndicate, manage and capture leads more effectively and at less
overall cost; YieldStar® asset optimization systems that enable owners and
managers to optimize rents to achieve the overall highest yield, or
combination of rent and occupancy, at each property; Velocity™ billing and
utility management services that increase collections and reduce energy costs;
LeasingDesk® risk mitigation systems that are designed to reduce a community's
exposure to risk and liability; OpsTechnology® spend management systems that
help owners manage and control purchasing expenses; and Compliance Depot™
vendor management and qualification services to assist a community in managing
its vendor program. Supporting this family of SaaS products is a suite of
shared cloud services including electronic payments, document management,
decision support and learning. RealPage's MyNewPlace® subsidiary is one of the
largest lead generation apartment and home rental websites, offering apartment
owners and managers qualified, prospective residents. Through its Propertyware
subsidiary, RealPage also provides software and services to single-family
rentals and low density, centrally-managed multifamily housing. For more
information, call 1-87-REALPAGE or visit

About Brookdale Senior Living

Brookdale Senior Living Inc. is a leading owner and operator of senior living
communities throughout the United States. The Company is committed to
providing an exceptional living experience through properties that are
designed, purpose-built and operated to provide the highest-quality service,
care and living accommodations for residents. Currently the Company operates
independent living, assisted living, and dementia-care communities and
continuing care retirement centers, with 648 communities in 35 states and the
ability to serve approximately 67,000 residents. Through its Innovative Senior
Care program, the Company also offers a range of outpatient therapy, home
health and hospice services, primarily to residents of its communities.


RealPage, Inc.
Gordon Shattles, 214-236-2575
Brookdale Senior Living
Jim Pusateri, 615-564-8374
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