Triton Digital Powers Streaming Radio Channel SXSWfm for South by Southwest

  Triton Digital Powers Streaming Radio Channel SXSWfm for South by Southwest

   Triton Technology to Fuel Official Online Music and News Station for the
                    Popular Music Conference and Festival

SXSW 2013

Business Wire

LOS ANGELES -- March 4, 2013

Triton Digital (www.tritondigital.com), a market leader enabling media
companies to manage, measure and monetize their content digitally, today
announced that it is powering SXSWfm, the official online radio channel of the
South by Southwest Music, Film and Interactive Conferences and Festivals
(SXSW). The station is available at sxsw.com/fm.

SXSWfm will focus on new music discovery, streaming tracks from the 2,000
bands that will be performing in Austin, TX at SXSW. Additional programming
will include features and interviews with musicians, filmmakers, comedians and
presenters connected to the conference. The station will continue to air
post-conference programming throughout the year, including music, news and
stories from SXSW participants and highlights from past years.

Triton Digital is powering SXSWfm through its full suite of products for
streaming audio, including Live Streaming for high-quality delivery, the Ad
Injector platform and its MRC-accredited Webcast Metrics audience measurement
solution.

“Our mission with SXSWfm is to make listeners feel like they’re in Austin,
with access to some of the most interesting aspects of our festivals,” said
Kevin Connor of SXSW. “With its track record of providing high-quality
services, we know that Triton Digital is the best technology partner to help
us accomplish that goal and deliver a great experience.”

“SXSW has become one of the biggest events of the year uniting music and
technology, and we’re excited to be involved with bringing that content to an
even broader audience,” said Dominick Milano, President of Publisher
Development at Triton Digital. “As radio and music become increasingly digital
in our daily lives, the launch of SXSWfm is a nod to the way we consume media
today and opens the doors to a new generation of SXSW fans.”

SXSW, now in its 27^th year, will take place March 8–17. In addition to
providing services for SXSWfm, Triton Digital executives will be speaking at
the event as part of two separate panels: “Understanding and Navigating the
Aggregator Space” on March 7 and “The Fight for Fair Fees in the Music
Industry” on March 13.

About Triton Digital

Triton Digital is the leading digital service provider to traditional and
online radio with a rapidly expanding roster of media clients emerging from
the television and print space. Our infrastructure, applications, and
innovation are powering digital audience and revenue growth for clients around
the globe. Our platform makes digital content extensible, personal, social,
and profitable. Triton Digital is a portfolio company of funds managed by
Oaktree Capital Management, L.P., a leading global investment management firm.

Contact:

fama PR
Jessica Harrison, 617-986-5024
triton@famapr.com
or
SXSWfm
Kevin Connor, 512-467-7979
kevin@sxsw.com