Select Comfort Provides Business Performance Update

  Select Comfort Provides Business Performance Update

Business Wire

MINNEAPOLIS -- March 4, 2013

Select Comfort Corporation (NASDAQ: SCSS) today reported it has experienced
below-plan sales since Feb. 1, 2013 and will likely miss its internal goals
for the first quarter.

“We believe this is a short-term issue associated with accelerated changes
made to our media-buying strategy, and we are making the necessary corrections
to both media buying and near-term expenses,” said Shelly Ibach, president and
CEO, Select Comfort. “We remain confident in our growth formula and are
committed to our strategy of delivering an unparalleled sleep experience for
our customers.”

The company plans to discuss its outlook for the balance of the year following
the release of first-quarter financial results scheduled for April 17, 2013.
The company does not provide quarterly financial guidance and does not plan to
provide additional commentary regarding first-quarter sales or earnings
performance prior to April 17, 2013.

About Select Comfort Corporation
Select Comfort Corporation is leading the industry in delivering an
unparalleled sleep experience by offering consumers high-quality, innovative
and individualized sleep solutions and services, which include a complete line
of SLEEP NUMBER® beds and bedding. The company is the exclusive manufacturer,
marketer, retailer and servicer of the revolutionary Sleep Number bed, which
allows individuals to adjust the firmness and support of each side at the
touch of a button. The company offers further personalization through its
solutions-focused line of Sleep Number pillows, sheets and other bedding
products. And as the only national specialty mattress retailer, consumers can
take advantage of an enhanced mattress-buying experience at one of more than
400 Sleep Number stores across the country, online at, or via
phone at (800) Sleep Number or (800) 753-3768.

Forward-looking Statements
Statements used in this news release relating to future plans, events,
financial results or performance are forward-looking statements subject to
certain risks and uncertainties including, among others, such factors as
general and industry economic trends; consumer confidence; the effectiveness
of the company’s marketing messages; the efficiency of its advertising and
promotional efforts; consumer acceptance of its products, product quality,
innovation and brand image; availability of attractive and cost-effective
consumer credit options; execution of the company’s retail store distribution
strategy; the company’s dependence on significant suppliers, and its ability
to maintain relationships with key suppliers, including several sole-source
suppliers; the vulnerability of key suppliers to recessionary pressures, labor
negotiations, liquidity concerns or other factors; rising commodity costs and
other inflationary pressures; industry competition; the company’s ability to
continue to improve its product line; warranty expenses; risks of pending and
potentially unforeseen litigation; increasing government regulations, which
have added or will add cost pressures and process changes to ensure
compliance; the adequacy of the company’s management information systems to
meet the evolving needs of its business and evolving regulatory standards
applicable to data privacy and security; the company’s ability to attract and
retain senior leadership and other key employees, including qualified sales
professionals; and uncertainties arising from global events, such as terrorist
attacks or a pandemic outbreak, or the threat of such events. Additional
information concerning these and other risks and uncertainties is contained in
the company’s filings with the Securities and Exchange Commission (SEC),
including the Annual Report on Form 10-K, and other periodic reports filed
with the SEC. The company has no obligation to publicly update or revise any
of the forward-looking statements in this news release.


Select Comfort Corporation
Media Contact:
Gabby Nelson, 763-551-7460
Investor Contact:
Dave Schwantes, 763-551-7498
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