Precision Health Economics Adds Executive Sales And Marketing Leader

     Precision Health Economics Adds Executive Sales And Marketing Leader

Strategic Hire Will Enhance Existing Growth Trajectory

PR Newswire

LOS ANGELES, March 4, 2013

LOS ANGELES, March 4, 2013 /PRNewswire/ --Health economics and policy
consulting leader, Precision Health Economics (PHE) announced today it has
hired Mark A. Gianforcaro, RPh, as chief marketing officer. The position will
support the expansion of the PHE brand and, ultimately, the overall growth of
this highly decorated and respected healthcare consultancy business.


"The persistent questions surrounding the cost and value of healthcare,
combined with the cementing of the Affordable Care Act, have poised PHE to
lead the discussion of healthcare delivery and affordability; we have the
preeminent minds who are innovating new models and approaches to rapidly
advance the current knowledge base," said Glenn Bilawsky, CEO of PHE. "We
have quickly become the go-to source for the highest levels of government and
industry. Mark has a unique set of skills to help us build on this momentum
and further fuel our growth."

In his 30-year career within the healthcare and healthcare products
industries, Gianforcaro has developed enterprise business tools and analytics,
and has provided insight and strategies for the managed care marketplace,
speaking broadly on the topic.He has held executive positions in sales and
marketing for leading pharmaceutical and marketing firms. Most recently, he
held executive sales and marketing positions in the i3 division of
UnitedHealth Group.

"As part of the PHE executive team, I can fully leverage my combined
experience in the consulting and healthcare products and services
commercialization arenas," Gianforcaro said. "I am eager to apply my skills to
help PHE's customers develop the best use of science, analytics, and
information to support their decision making, policy development, and market

About Precision Health Economics
Founded in 2005 by three renowned health economists from elite universities:
Tomas Philipson; Dana Goldman; and Darius Lakdawalla, Precision Health
Economics integrates deep technical expertise with practical insights to bring
intellectual integrity, academic rigor, and a creative approach to the most
challenging problems in healthcare. PHE has offices across the United States
and draws on the research expertise of a network of affiliated academic
economists and clinicians from the world's leading universities. PHE's work
straddles the policy arena and the clinical field, reaching top decision
makers to influence outcomes. For more information, go to

EDITORS NOTE: Photo available on request.

Contact: Jodie Klein
         (703) 528-3333

SOURCE Precision Health Economics

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