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PC Market Forecast to Decline for a Second Consecutive Year in 2013, According to IDC



  PC Market Forecast to Decline for a Second Consecutive Year in 2013,
  According to IDC

Business Wire

FRAMINGHAM, Mass. -- March 4, 2013

Despite intense industry efforts to overcome market inertia, 2012 nonetheless
ended on a sour note with global PC shipment volume shrinking 3.7% on the
year. With limited initial traction from Windows 8 in the holiday season, and
continued pressure from tablets, IDC now expects 2013 PC shipments to decline
by 1.3% in 2013, according to the International Data Corporation (IDC)
Worldwide Quarterly PC Tracker.

Disappointing holiday sales, an underwhelming reception to Windows 8, and
continuing economic malaise that further crimped IT budgets marked the face of
the market during the second half of 2012, leading to a year-on-year decline
of 8.3% in fourth quarter shipments, the most substantial decline recorded for
a holiday quarter.

Furthermore, emerging market growth potential is declining and coming closer
to that of mature regions. 2012 marked the first year that emerging markets
have seen a volume decline, and while 2013 will return to growth, it is
projected at less than 1% and with modest, single-digit growth through 2017.
For mature regions, 2013 will mark the third consecutive year of volume
declines. IDC continues to expect limited growth in 2014 and 2015 with
contracting volume in later years.

Although the PC industry had banked on Windows 8 and a more varied and less
expensive offering of ultrathin notebooks to revive demand, efforts thus far
have been disappointing. A lack of touchscreen components has contributed to a
limited supply of touch-enabled Windows 8 models – being out of step with the
touch focus of Windows 8, and appearing relatively expensive compared to other
options.

"The PC market is still looking for updated models to gain traction and
demonstrate sufficient appeal to drive growth in a very competitive market,"
said Loren Loverde, Program Vice President, Worldwide PC Trackers at IDC.
"Growth in emerging regions has slowed considerably, and we continue to see
constrained PC demand as buyers favor other devices for their mobility and
convenience features. We still don't see tablets (with limited local storage,
file system, lesser focus on traditional productivity, etc.) as functional
competitors to PCs – but they are winning consumer dollars with mobility and
consumer appeal nevertheless."

"The U.S. PC market struggled in 2012, culminating with a 6.5% year-on-year
decrease in the fourth quarter and -7.6% growth for the full year. Market
saturation, a tough economic environment and weakness across the board, and
lack of momentum for Windows 8, which led to 2012 contraction, are expected to
persist at least during the first half of 2013," said Rajani Singh, Research
Analyst at IDC. "IDC expects the second half of 2013 to regain some marginal
momentum partly as a rubber band effect from 2012, and largely thanks to the
outcome of industry restructuring, better channel involvement, and potentially
greater acceptance of Windows 8. We also anticipate a new refresh cycle
momentum in the commercial segment driven by the end of Window XP life
support."

                                                                   
PC Shipments by Region and Form Factor, 2012-2017 (Shipments in millions)
                                                                     
Region                  Form Factor        2012         2013*       2017*
Emerging Markets        Desktop PC         95.0         91.6        92.2
Emerging Markets        Portable PC        110.9        115.5       148.0
Emerging Markets        Total PC           205.9        207.1       240.2
                                                                     
Mature Markets          Desktop PC         53.4         50.4        48.8
Mature Markets          Portable PC        91.1         88.3        93.0
Mature Markets          Total PC           144.5        138.7       141.8
                                                                     
Worldwide               Desktop PC         148.4        142.1       141.0
Worldwide               Portable PC        202.0        203.8       241.0
Worldwide               Total PC           350.4        345.8       382.0

Source: IDC Worldwide Quarter PC Tracker, February 2013

* Forecast data

See Table and Taxonomy Notes below.

In addition to the table above, a graphic illustrating desktop and portable PC
shipments for both mature and emerging markets during the 2012-2017 forecast
period is available at IDC.com. Instructions on how to embed this graphic into
online news articles and social media can be found by viewing this press
release on IDC.com.

                                                        
PC Shipment Growth by Region and Form Factor, 2012-2017
                                                          
Region               Form Factor     2012      2013*     2017*
Emerging Markets     Desktop PC      -3.8%     -3.5%     0.0%
Emerging Markets     Portable PC     0.8%      4.1%      7.1%
Emerging Markets     Total PC        -1.4%     0.6%      4.3%
                                                          
Mature Markets       Desktop PC      -4.8%     -5.5%     -2.9%
Mature Markets       Portable PC     -8.1%     -3.1%     -1.4%
Mature Markets       Total PC        -6.9%     -4.0%     -1.9%
                                                          
Worldwide            Desktop PC      -4.2%     -4.3%     -1.0%
Worldwide            Portable PC     -3.4%     0.9%      3.7%
Worldwide            Total PC        -3.7%     -1.3%     1.9%

Source: IDC Worldwide Quarter PC Tracker, February 2013

* Forecast data

Table Note: Mature Markets includes U.S., Western Europe, Japan, and Canada.
Emerging Markets includes Asia/Pacific (excluding Japan), Latin America,
Central and Eastern Africa, Middle East and Africa.

Taxonomy Note: PCs include Desktop, Mini Notebook and other Portable PCs, and
do not include handhelds or Tablets such as the Apple iPad or Android Tablets

IDC's Worldwide Quarterly PC Tracker gathers PC market data in 80 countries by
vendor, form factor, brand, processor brand and speed, sales channel and user
segment. The research includes historical and forecast trend analysis as well
as price band and installed base data. For more information, or to subscribe
to the research, please contact Kathy Nagamine at 650-350-6423 or
knagamine@idc.com.

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share,
and forecasts for hundreds of technology markets from more than 100 countries
around the globe. Using proprietary tools and research processes, IDC's
Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker
results are delivered to clients in user-friendly excel deliverables and
on-line query tools. The IDC Tracker Charts app, available at iTunes, allows
users to view data charts from the most recent IDC Tracker products on their
iPhone and iPad.

About IDC

International Data Corporation (IDC) is the premier global provider of market
intelligence, advisory services, and events for the information technology,
telecommunications, and consumer technology markets. IDC helps IT
professionals, business executives, and the investment community to make
fact-based decisions on technology purchases and business strategy. More than
1,000 IDC analysts provide global, regional, and local expertise on technology
and industry opportunities and trends in over 110 countries. For more than 49
years, IDC has provided strategic insights to help our clients achieve their
key business objectives. IDC is a subsidiary of IDG, the world's leading
technology media, research, and events company. You can learn more about IDC
by visiting www.idc.com.

All product and company names may be trademarks or registered trademarks of
their respective holders.

Contact:

IDC
Loren Loverde, 305-351-3115
lloverde@idc.com
or
Jay Chou, 650-350-6464
jchou@idc.com
or
Bob O'Donnell, 650-350-6482
bodonnell@idc.com
or
Michael Shirer, 508-935-4200
press@idc.com
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