Avery Dennison Unveils New North American Collection of Price-Neutral FSC®-Certified Label Constructions

  Avery Dennison Unveils New North American Collection of Price-Neutral
  FSC®-Certified Label Constructions

Business Wire

MENTOR, Ohio -- March 4, 2013

Avery Dennison Label and Packaging Materials today introduced a new collection
of North American Forest Stewardship Council (FSC)-certified paper label
materials. The new products’ prices are comparable with those of non-certified
alternatives to drive the use of FSC-certified materials throughout the value

The new collection of FSC-certified products contains 22 specifications
featuring three paper facestocks – Fasson^® 54# Semi-Gloss FSC, Fasson
Lightweight Dairy FSC and Fasson Estate Label^® No. 8 FSC – commonly used in
wine, spirits, dairy and food applications. The new offering is a result of
the company’s commitment to develop and offer sustainable label and packaging
solutions to converters and brand owners.

“We have heard clearly from members of our value chain about the need for
innovations that focus on improving sustainability,” said Darrell Hughes, vice
president and general manager, Materials Group North America. “As a market
leader, it’s our responsibility to produce and promote items that contribute
to the environmental health of our planet. This price-neutral collection of
select FSC-certified constructions is the next step in our effort to make our
industry more sustainable.”

Avery Dennison is one of more than 3,500 FSC chain of custody (COC)-certified
U.S. companies. FSC, whose mission is to promote environmentally sound,
socially beneficial and economically prosperous management of the world’s
forests, has earned a reputation as the most rigorous, credible forest
certification system available. FSC’s COC certification process traces the
path of products from forests through the supply chain, verifying that
FSC-certified material is identified or separated from non-certified material
throughout the supply chain.

In addition to FSC-certified products, Avery Dennison manufactures and markets
a variety of items that provide sustainable advantages, including:

  *Post-Consumer Waste (PCW) Paper label portfolio – Selection of products
    containing levels of PCW ranging from 10 – 100 percent.
  *Association of Postconsumer Plastic Recyclers-approved label portfolio –
    Collection of pressure-sensitive solutions specifically designed to comply
    with the Canadian Thermoform Recycling Initiative.
  *Bottle-to-Bottle film label portfolio – Constructions that cleanly
    separate from the polyethylene terephthalate (PET) flake during recycling
    resulting in pure flakes, the conservation of virgin PET resources and
    less landfill waste.
  *Fasson^® Wash-Off label portfolio – Labels which can be removed from
    bottles with no adhesive residue. The labels are washed off in
    conventional bottle washers, utilizing the existing infrastructure and
    washing process.
  *MultiCycle^™– Two-layer label construction which allows a label to last
    for more than 30 wash cycles, resulting in a 95 percent reduction in the
    amount of label material going to landfill over the life of the bottle.
  *TurnLock^™Laminating System – One-roll durable, protected graphics
    labeling solution that reduces material costs by 30 percent. Currently,
    protected graphics are produced with two rolls of material.

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging
materials and solutions. The company’s applications and technologies are an
integral part of products used in every major market and industry. With
operations in more than 50 countries and 30,000 employees worldwide, Avery
Dennison serves customers with insights and innovations that help make brands
more inspiring and the world more intelligent. Headquartered in Pasadena,
California, the company reported sales from continuing operations of $6
billion in 2012. Learn more at www.averydennison.com.

©2013 Avery Dennison Corporation. All rights reserved. Avery Dennison, Fasson
and all other Avery brands, product names, codes and service program terms are
trademarks of Avery Dennison Corporation. All other brands and product names
are trademarks of their respective owners.


Avery Dennison Label and Packaging Materials – North America
Mark Bouffard, +1 440-534-4846
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