Domino's Pizza® Teams Up with the National Fire Protection Association to
Deliver Fire Safety Messages
Spring cleaning checklist offers reminders to keep homes fire safe
ANN ARBOR, Mich., March 4, 2013
ANN ARBOR, Mich., March 4, 2013 /PRNewswire/ -- Domino's Pizza (NYSE: DPZ),
the recognized world leader in pizza delivery, is honoring the tradition of
spring cleaning, along with its friends at the National Fire Protection
Association (NFPA), by reminding customers what they can do in the home to
stay fire safe, especially from electrical fires. In participating markets
across the country, Domino's will utilize its pizza boxes to deliver fire
safety tips throughout the month of March.
(Logo: http://photos.prnewswire.com/prnh/20120814/DE55948LOGO-b )
"Spring has arrived, and with spring cleaning comes a timely reminder to take
steps to keep your home safe from the threat of fire," said Chris Brandon,
Domino's Pizza spokesperson. "Domino's delivers about 1 million pizzas each
day – so we reach a lot of people in their homes, where fire safety begins. We
are excited to work with NFPA to use our network of delivery experts to make
homes across the country a little bit safer."
According to NFPA, roughly two-thirds of home fire deaths happen in homes with
no smoke alarms or no working smoke alarms. When smoke alarms fail to operate
it is usually because batteries are missing, disconnected or dead.
Domino's is reminding customers that a great time to change the batteries in
their smoke alarms is when daylight saving time begins in March. As part of
the spring campaign, customers who order from participating Domino's Pizza
stores may be surprised when their delivery arrives aboard a fire engine. If
all the smoke alarms in the home are working, the pizza is free.If a smoke
alarm is not working, the firefighters will replace the batteries or smoke
alarm and leave the home with a fully functioning fire safety device.
"On average, seven people die in U.S. home fires per day," said Lorraine
Carli, NFPA's vice president of Communications. "Installing and maintaining
smoke alarms is extremely important because they save lives, and we are
thrilled to work with Domino's to remind homeowners to ensure theirs are
working properly. Taking steps to avoid fire safety hazards in the home is
also important, like replacing damaged or loose electrical cords and being
sure to plug each electrical appliance directly into a wall outlet."
Stay safe and energized with these tips from the National Fire Protection
oInstall smoke alarms on every level of the home, inside each bedroom and
outside each sleeping area. Test them monthly.
oMake sure major appliances are plugged directly into a wall outlet.
oReplace or repair damaged or loose electrical cords.
oUse light bulbs that match the recommended wattage on the fixture, and
respect the maximum wattage sticker on the bulb.
oCall an electrician or your landlord if you have problems with:
oBlowing fuses, tripping circuit breakers, flickering or dimming
oA tingling feeling or burning/rubbery smell from an electrical
oDiscolored, warm or sparking wall outlets.
oCircuit interrupters are circuit breakers that shut off electricity when
dangerous conditions occur.
oConsider installing arc fault circuit interrupters (AFCIs) in your
home and ground fault circuit interrupters (GFCIs) in bathrooms,
kitchens, garages, basements and outdoor receptacles.
oTest AFCIs and GFCIs once a month to make sure they are working
NFPA is the publisher and developer of the National Electrical Code^®.
About the National Fire Protection Association (NFPA)
NFPA is a worldwide leader in fire, electrical, building, and life safety. The
mission of the international nonprofit organization founded in 1896 is to
reduce the worldwide burden of fire and other hazards on the quality of life
by providing and advocating consensus codes and standards, research, training,
and education. NFPA develops more than 300 codes and standards to minimize the
possibility and effects of fire and other hazards. All NFPA codes and
standards can be viewed at no cost at www.nfpa.org/freeaccess.
About Domino's Pizza^®
Founded in 1960, Domino's Pizza is the recognized world leader in pizza
delivery, with a significant business in carryout pizza. It ranks among the
world's top public restaurant brands with its global enterprise of more than
10,200 stores in over 70 international markets. Domino's had global retail
sales of over $7.4 billion in 2012, comprised of over $3.5 billion in the U.S.
and nearly $3.9 billion internationally. In the fourth quarter of 2012,
Domino's had global retail sales of nearly $2.4 billion, comprised of
approximately $1.1 billion in the U.S. and $1.3 billion internationally. Its
system is largely made up of franchise owner-operators who accounted for over
96% of the Domino's Pizza stores as of the fourth quarter of 2012. Domino's
reached the unprecedented $1 billion mark in U.S. digital sales during the
one-year time period from April 2011 to April 2012. Its emphasis on new
technology has helped drive the emergence of Domino's ordering apps for Kindle
Fire, Android^™ and iPhone® – which now cover over 80% of the smartphone
market. Continuing its focus on menu enhancement, Domino's established itself
as a player in the Pan Pizza market with the launch of its Handmade Pan Pizza,
featuring fresh, never-frozen dough, in October 2012.
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SOURCE Domino's Pizza
Contact: Media Relations, Jen Hug, +1-734-277-4287 (Mobile),
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